Book: Unconstrained: Fueling Opportunities and Unsucking Your Business
Author: Jeffrey Spence
Review by: Nick Masino, president and CEO, Gwinnett Chamber of Commerce
Jeffrey Spence’s Unconstrained: Fueling Opportunities and Unsucking Your Business is a game-changing guide for entrepreneurs and business owners who are ready to shake off the limitations that hold them back from growing and making more money.
The title alone grabs your attention, and Spence definitely backs it up with a fresh, practical approach to business development. Spence is a global investor and entrepreneur with experience in over 100 countries across six continents — and he is based in Suwanee, Gwinnett County, Metro Atlanta, Georgia.
The book is split into two main parts, each offering solid, actionable advice:
- Unconstrained: Fueling Opportunities. This section is all about finding untapped potential in your business. Spence challenges the typical constraints that hold businesses back, like outdated strategies, fear of taking risks, or sticking to ineffective models. He gives you clear steps to spot new opportunities and make the most of what you already have, all while thinking outside the box.
- Unsucking Your Business. In the second half, Spence dives into the tough spots many businesses get stuck in—the “sucking” parts, as he calls them. This is where inefficiency and poor processes take over, and growth grinds to a halt. Spence uses real-life stories and practical advice to help you identify and fix these issues. He talks about the importance of accountability, clear communication, and always improving to turn things around.
What I liked most about Unconstrained is how practical it is. Spence doesn’t rely on complex business jargon or vague advice. Instead, he offers real-world strategies you can start using immediately.
His writing style is casual and easy to follow, breaking down complicated ideas without overwhelming you. He mixes motivation with clear instruction, so you’re encouraged to take action without feeling lost.
There are also plenty of exercises and thought-provoking questions throughout the book, which makes it feel more like a personal coaching session than just a typical business book. It’s a great way to get introspective and figure out what’s working (and what’s not) in your own business.
In the end, this is a must-read for any entrepreneur ready to push past their limits and grow their business. If you’re willing to take an honest look at your business and make the necessary changes, this book is a great resource. No matter where you are in your journey, Spence’s straightforward approach is exactly what you need to get unstuck and move forward.
Editor’s notes: Global Atlanta will receive a 10 percent commission on any purchase of this book through the links on this page.
Each year, Global Atlanta asks influential readers and community leaders to review the most impactful book they read during the course of the year. This endeavor has continued annually since 2010.
See last year’s full list of books on Bookshop here and see Global Atlanta’s full store, featuring Reader Picks lists going back to 2013 along with lists of books we’ve covered through stories or author talks.
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