This year has been dubbed the year of ‘Holisti-Days’ and ‘Efficient Escapism’, with holidays increasingly focused on fitness and wellness as Brits seek outdoor activities to boost their mental health.
A study by Neilson Beach Clubs found that while relaxation is still key for many, two-thirds of holidaymakers are looking for trips that enhance their health. Indeed, three-quarters of travellers are already incorporating fitness into their getaways, with popular activities including walking, running, and swimming.
The major trends this year include ‘Holisti-Days’, where tourists opt for holistic retreats aimed at improving mental health through relaxation and digital detoxes. Another emerging trend is ‘Efficient Escapism’, which caters to those with busy schedules but a desire for adventure through short, activity-packed breaks.
For those eager to combine sport and travel, ‘Sightseeing Striders’ merges competitive events like marathons or 10k runs with sightseeing, turning tourism into a physical challenge.
The Neilson Beach Clubs study revealed that 29 per cent of participants view staying active on holiday as a way to improve their mental health, with the same percentage believing it helps reduce stress. As a result, 37 per cent maintain their regular gym routines even while on holiday.
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David Taylor, chief executive officer for the holiday brand, has noted the shift, saying: “With health and fitness now such an integral part of our culture, people are turning to holidays that have an emphasis on wellbeing over traditional sightseeing offers.”
He added: “Previously, going on holiday meant that diet and fitness went out the window, but our research shows people are now looking to stay close to their usual routines even when enjoying some time away.”
According to their findings, a fifth enrol in fitness classes offered on trips and 22 per cent have said they’ll do more water-based activities in 2025 than they did last year, such as dinghy sailing or wakeboarding. A third expressed that they were prepared to shell out more for trips packed with wellness and fitness pursuits.
However, David emphasised: “it doesn’t have to be an all-or-nothing mindset. Fitness and wellbeing can be combined with enjoying time off from the everyday routine. A simple change of scenery can inspire you and your family to find time for fitness and relaxation.”
The report also highlighted this shift is particularly evident among families. Almost half of parents emphasise active breaks to help keep their kids away from their screens and towards more engaging experiences like rock climbing or water skiing.
Taylor concluded: “It’s all about finding a balance that works for you, leaving you with time to soak up the local culture and enjoy the physical and mental health benefits that come with an active holiday.”
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