Global Wellness Tourism Surges Toward The $1 Trillion Mark

The global wellness tourism industry continues to grow at a very rapid pace and is predicted to be worth around $1.35 trillion in 2028, according to Statista. This marks an increase of more than 100% on the market size from 2022, at which time global wellness tourism stood at just over $637 billion. In fact, global wellness tourism now constitutes the fourth largest segment of the behemoth world-wide wellness industry, behind only personal care/beauty, nutrition/weight loss and physical activity. A growing number of travelers desire to discover unique wellness retreats and are willing to spend accordingly.

The Travel Institute reports that some travelers look to incorporate already established wellness habits into their travel itineraries while others want to refocus on their health. From nature-based options to more personalized and intention-based programs, from full-body cleanses and digital detoxes to farm-to-table culinary experiences to sleep better retreats and other purposeful travel options, wellness itineraries have become popular not only among individual travelers but also among corporate groups looking to incorporate wellness elements into employee meetings and executive retreats.

Saunas and Social Connection

Whether you consider Sauna Therapy a rising trend or an ancient practice dating back to over 2,000 years ago, experiencing a true Finnish Sauna is bucket-list worthy. Social saunas and bathhouses are fast emerging as a remedy to some key issues: the loneliness and mental health crises; young generations seeking alcohol-free, healthier social experiences. The recently opened USVA Spa at the NH Collection Helsinki Grand Hansa is a perfect bucket-list experience. USVA is a Finnish word that translates to “mist” or “fog” in English. Spa manager Anna Velten says, “Sauna therapy is a treatment method that utilizes the heat, humidity, and mental aspects of the sauna to promote the well-being of the body, mind, and soul. It is based on the diverse physical effects of heat, natural treatments inspired by Finnish traditions, and the researched health benefits of sauna use. Also, sauna sessions promote the release of feel-good hormones, such as endorphins, which help reduce stress and enhance overall mental well-being.”

ReNew-port Escape Wellness Package

When it comes to Blue Mind Theory (being on/near the water makes people happier, healthier and more peaceful), Wild Wellness (immersing in nature), and incredible luxury spas, Newport Beach has travelers covered. Whether you’re passionate about water sports, hiking, biking, or swimming, there’s an activity to match your inclination. Consider Newport Beach’s stunning hiking trails. Wander the dramatic coastline of Crystal Cove State Park or challenge yourself with a trek to Emerald Bay Overlook. Balboa Bay Resort just launched a ReNew-port Escape Wellness Package, designed to encourage balance and resilience. Lido House offers in-room wellness and sleep packages (includes Thera-body Smart Goggles, Recovery Jet Boots and soothing Osea products), as well as a newly launched cold plunge experience.

Wellness Curious

The new Mindfulness and Margaritas Retreat from travel company FTLO Travel is designed for people who are “wellness curious” but may feel intimidated by ultra-serious retreats. Think of it as a wellness retreat with a side of mezcal. Forget juice cleanses and strict itineraries. Each day starts with meditation, yoga, or intention-setting workshops, but the afternoons are all about exploration, mezcal and adventure. Founder Tara Cappel says, “Our Mindfulness and Margaritas retreat is perfect for travelers looking to embrace wellness in a way that feels approachable and fun, all while enjoying a rich cultural adventure and connecting with others who are on the same page. It’s about finding a balance—beginning your day with yoga or intention setting and ending it with exceptional cuisine, immersive cultural experiences, and maybe even a margarita.” Location: Oaxaca, Mexico; March 12-16, 2025 & May 22-26, 2025; $2,499 for 5 days (includes accommodations, most meals, wellness activities and cultural experiences)

Land of Enchantment

New Mexico is taking its storied traditions into a new era, offering fresh, innovative takes on wellness experiences that inspire mind, body, and spirit. The Land of Enchantment is the perfect travelers looking to begin anew with fulfilling wellness practices in the New Year, from hot springs, to retreats and resort stays. New Mexico’s natural soaking spots offer the perfect idyllic escape, catering to every traveler from the budget-conscious to those seeking a luxurious, rejuvenating escape. From the healing waters at Ojo Caliente Mineral Springs Resort and Spa and Ojo Santa Fe to the Japanese-inspired serenity of mountainside Ten Thousand Waves and the cozy charm of Jemez Hot Springs or the funky vibes of Riverbend Hot Springs, nestled along the Rio Grande in the historic hot springs town of Truth or Consequences, each destination provides a distinct and unique experience.

Radiance Pasana

Located in the vibrant Condesa neighborhood, Andaz Mexico City Condesa presents an ideal escape for travelers looking to begin 2025 feeling relaxed, rejuvenated and in style. This 17-story luxury hotel is one of the only full-service properties in the area, featuring Pasana Spa & Wellness, which offers a suite of transformative treatments designed to cater to everyone, from seasoned wellness enthusiasts to self-care beginners. The spa serves as a serene haven where guests can indulge in luxurious treatments designed to refresh and revitalize. Among the services at Pasana Spa & Wellness is the Radiance Pasana, a 50-minute facial treatment that illuminates the skin, reduces opacity and promotes rejuvenation through exfoliation and a soothing facial massage. For travelers in need of a deeper cleanse, the Detox Ritual offers a 50-minute, full-body detoxification experience that purges toxins and nourishes both the skin and spirit.

New York State of Mind

The Heathen Hill Yoga Retreat Center, an intimate yoga retreat center deep within the Western Catskills of New York, offers a tranquil escape from the ordinary. Situated on ten secluded acres, the retreat provides a perfect setting for practicing yoga and resetting the mind. The center offers two charming accommodations. The Yoga House sleeps eight guests and is ideal for yoga classes, while the Big Heathen House can accommodate 12-14 guests and features an abundant garden. Heathen Hill caters to travelers seeking a structured yoga retreat that delivers a personalized experience with a dedicated teacher, or travelers can simply enjoy a wellness-filled weekend with friends and family. Visitors are invited to take advantage of the surrounding nature and enjoy a variety of outdoor activities, including swimming, hot tubbing, badminton and hiking.

Sound Bath Experiences

The LaSalle Chicago offers monthly Sound Bath Experiences led by renowned sound healing expert Christie Edwards, which have quickly become a cornerstone of its wellness offerings. Relax and Renew New Year Sound Bath invites participants to experience an immersive journey of balance and healing in the opulent LaSalle Ballroom. “Sound baths are for everyone,” Edwards says. “They provide an opportunity for the body to heal itself while fostering emotional, spiritual and physical renewal.” Beyond the sound baths, The LaSalle’s wellness offerings include: Yoga Flow Sessions, held every Wednesday and Saturday mornings; In-Room Meditation Programs — Guided meditations available at your convenience.

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