The Costa de Almería continues to strengthen its tourism promotion efforts in 2025 with a focused advertising campaign designed to reach both national and international markets. This plan builds on the region’s consistent strategy of showcasing its diverse offerings to a wider audience.
Campaign reaches Europe through major platforms
Targeting key markets in Germany, the UK, Italy, France, and Spain, the campaign is airing on Eurosport and Warner Bros Discovery. The ad, titled Almería, the Sun I Need, emphasises the province’s appeal as a year-round destination for outdoor activities and active tourism. It highlights the region’s unique combination of sun, natural landscapes, and sports-friendly environments.
Accessible content for a multilingual audience
Running from late 2024 into early 2025, the campaign includes a pre-roll spot featured on Eurosport’s websites, with projected exposure of up to half a million views. To maximize accessibility, the ad is subtitled in five languages: German, English, Italian, French, and Spanish. This multilingual approach ensures that Almería’s message resonates with a broad spectrum of travelers.
Building on past success
Vice President and Tourism Deputy Fernando Giménez highlights the importance of this targeted promotion. ‘Reaching markets like Germany, the UK, Italy, and France aligns with our strategic objectives for sustained tourism growth,’ he explained. The campaign follows Almería’s prominent presence at the 2024 World Travel Market in London, where the region showcased its offerings to industry professionals and potential visitors.
Previous collaborations with Eurosport have yielded significant results, including coverage of major events such as the Tour de France and Roland Garros. These partnerships have helped establish Almería’s reputation as a premier destination for sports and adventure tourism.
Preparing for FITUR 2025
Looking ahead, Costa de Almería is preparing for the FITUR 2025 event in Madrid, one of the most influential tourism fairs in the world. This platform will provide further opportunities to strengthen its brand as a top choice for travelers seeking sunny escapes and outdoor experiences.
With its comprehensive marketing strategy and continued investment in tourism infrastructure, Almería aims to enhance its international visibility and attract a growing number of visitors seeking both relaxation and adventure.
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