For some, TikTok has made their career, and for others it is used as a tool to grow, and now the app is potentially getting banned in the United States.
Many organizations such as the Johnstown Tomahawks use the app for marketing at times, but officials with the team said they are ready for the next social media trend.
“It’s not going to affect us too much. We use it just like once or twice a week for just like viral trends that everybody else is doing, but we’re going to focus now on Instagram reels and things like that,” the team’s Director of business operations Derek Partch said. “I mean in sports and live events, if you come to one of our games you never know what’s going to happen, so we always have to adapt to whatever happens and this is going to be no different. It’s just on the social media end or the digital media end.”
But some others, including a local small business owner say that the TikTok ban could greatly affect their business and other small businesses.
Heather Corum owns a home cleaning business, Have-it-Made, in Johnstown and uses TikTok as a marketing and teaching tool often.
“I expect it to definitely affect it in some way,” Corum said. “I’ve had clients come off of there, I show a lot of my work on there. I think it’s huge for me.”
Corum said if the app is banned it will affect her personally.
“It’s going to be a sad moment. I know what I’m going to miss the most is just the people and the connections for sure for sure,” she said.
But Corum adds that the ban could also take a toll on some small businesses.
“I’m disappointed,” Corum said. “I think that it’s going to be a detriment to a lot of small businesses, especially the ones that are selling from the TikTok shop, and the ones who 100 percent of their business comes from TikTok.”
Corum said she believes her videos get more attention on TikTok but will likely move to Facebook if the ban goes through trying to promote her business.
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