VPNs are having a moment.
On January 1st, Florida joined 18 other states in implementing an age verification law that burdens Floridians’ access to sites that host adult content, including pornography websites like Pornhub. In protest to these laws, PornHub blocked access to users in Florida. Residents in the “Free State of Florida” have now lost access to the world’s most popular adult entertainment website and 16th-most-visited site of any kind in the world.
At the same time, Google Trends data showed a spike in searches for VPN access across Florida–presumably because users are trying to access the site via VPNs.
How Did This Happen?
Nearly two years ago, Louisiana enacted a law that started a wave across neighboring states in the U.S. South: Act 440. This wave of legislation has significantly impacted how residents in these states access “adult” or “sexual” content online. Florida, Tennessee, and South Carolina are now among the list of nearly half of U.S. states where users can no longer access many major adult websites at all, while others require verification due to the restrictive laws that are touted as child protection measures. These laws introduce surveillance systems that threaten everyone’s rights to speech and privacy, and introduce more harm than they seek to combat.
Despite experts from across civil society flagging concerns about the impact of these laws on both adults’ and children’s rights, politicians in Florida decided to push ahead and enact one of the most contentious age verification mandates earlier this year in HB 3.
HB 3 is a part of the state’s ongoing efforts to regulate online content, and requires websites that host “adult material” to implement a method of verifying the age of users before they can access the site. Specifically, it mandates that adult websites require users to submit a form of government-issued identification, or use a third-party age verification system approved by the state. The law also bans anyone under 14 from accessing or creating a social media account. Websites that fail to comply with the law’s age verification requirements face civil penalties and could be subject to lawsuits from the state.
Pornhub, to its credit, understands these risks. In response to the implementation of age verification laws in various states, the company has taken a firm stand by blocking access to users in regions where such laws are enforced. Before the laws’ implementation date, Florida users were greeted with this message: “You will lose access to PornHub in 12 days. Did you know that your government wants you to give your driver’s license before you can access PORNHUB?”
Pornhub then restricted access to Florida residents on January 1st, 2025—right when HB 3 was set to take effect. The platform expressed concerns that the age verification requirements would compromise user privacy, pointing out that these laws would force platforms to collect sensitive personal data, such as government-issued identification, which could lead to potential breaches and misuse of that information. In a statement to local news, Aylo, Pornhub’s parent company, said that they have “publicly supported age verification for years” but they believe this law puts users’ privacy at risk:
Unfortunately, the way many jurisdictions worldwide, including Florida, have chosen to implement age verification is ineffective, haphazard, and dangerous. Any regulations that require hundreds of thousands of adult sites to collect significant amounts of highly sensitive personal information is putting user safety in jeopardy. Moreover, as experience has demonstrated, unless properly enforced, users will simply access non-compliant sites or find other methods of evading these laws.
This is not speculation. We have seen how this scenario plays out in the United States. In Louisiana last year, Pornhub was one of the few sites to comply with the new law. Since then, our traffic in Louisiana dropped approximately 80 percent. These people did not stop looking for porn. They just migrated to darker corners of the internet that don’t ask users to verify age, that don’t follow the law, that don’t take user safety seriously, and that often don’t even moderate content. In practice, the laws have just made the internet more dangerous for adults and children.
The company’s response reflects broader concerns over privacy and digital rights, as many fear that these measures are a step toward increased government surveillance online.
How Do VPNs Play a Role?
Within this context, it is no surprise that Google searches for VPNs in Florida have skyrocketed. But as more states and countries pass age verification laws, it is crucial to recognize the broader implications these measures have on privacy, free speech, and access to information. While VPNs may be able to disguise the source of your internet activity, they are not foolproof—nor should they be necessary to access legally protected speech.
A VPN routes all your network traffic through an “encrypted tunnel” between your devices and the VPN server. The traffic then leaves the VPN to its ultimate destination, masking your original IP address. From a website’s point of view, it appears your location is wherever the VPN server is. A VPN should not be seen as a tool for anonymity. While it can protect your location from some companies, a disreputable VPN service might deliberately collect personal information or other valuable data. There are many other ways companies may track you while you use a VPN, including GPS, web cookies, mobile ad IDs, tracking pixels, or fingerprinting.
With varying mandates across different regions, it will become increasingly difficult for VPNs to effectively circumvent these age verification requirements because each state or country may have different methods of enforcement and different types of identification checks, such as government-issued IDs, third-party verification systems, or biometric data. As a result, VPN providers will struggle to keep up with these constantly changing laws and ensure users can bypass the restrictions, especially as more sophisticated detection systems are introduced to identify and block VPN traffic.
The ever-growing conglomeration of age verification laws poses significant challenges for users trying to maintain anonymity online, and have the potential to harm us all—including the young people they are designed to protect.
What Can You Do?
If you are navigating protecting your privacy or want to learn more about VPNs, EFF provides a comprehensive guide on using VPNs and protecting digital privacy–a valuable resource for anyone looking to use these tools.
No one should have to hand over their driver’s license just to access free websites. EFF has long fought against mandatory age verification laws, from the U.S. to Canada and Australia. And under the context of weakening rights for already vulnerable communities online, politicians around the globe must acknowledge these shortcomings and explore less invasive approaches to protect all people from online harms.
Dozens of bills currently being debated by state and federal lawmakers could result in dangerous age verification mandates. We will resist them. We must stand up against these types of laws, not just for the sake of free expression, but to protect the free flow of information that is essential to a free society. Contact your state and federal legislators, raise awareness about the unintended consequences of these laws, and support organizations that are fighting for digital rights and privacy protections alongside EFF, such as the ACLU, Woodhull Freedom Foundation, and others.
This post was originally published on here
