Accenture (NYSE: ACN) and Meiji Yasuda Life Insurance Company have signed an agreement to collaborate on a comprehensive corporate transformation initiative that will use artificial intelligence (AI) to “reinvent how Meiji Yasuda’s workforce operates.”
Under the multi-year agreement, until March 2030, Accenture will help Meiji Yasuda augment its employees with digital technologies, “including AI-enabled digital assistants, to help maximize employee productivity and innovation.”
Hideki Nagashima, president and group CEO of Meiji Yasuda Life Insurance Company said:
“Under the 10-year plan ‘MY Mutual Way 2030’, we set our vision as being ‘The most accessible, industry-leading life insurer capable of ‘Wellness for People’, ‘Vitality for Communities’. To achieve this, we believe it is essential to effectively integrate people with digital technologies to drive digital transformation. We are committed to create and provide value that goes beyond the role of a life insurance company by leveraging digital technology and enhancing human potential in critical areas, such as contributing to the improvement of healthcare and QOL and vitalizing regional communities.”
Atsushi Egawa, CEO, Accenture, Japan, and Co-CEO, Asia Pacific said:
“Meiji Yasuda’s initiatives are innovative in that they integrate human roles with digital technologies to provide new value beyond the traditional functions of the company. Together, Meiji Yasuda to maximize the potential of its people and it exemplifies the ideal model of a sustainable company in Japan, where innovation-driven improvement in labor productivity is urgently required amid declining birthrates and an aging population. We look forward to partnering with them on this journey.”
Accenture will use a range of technologies including generative AI and agentic AI to help Meiji Yasuda “transition to a data-driven management platform.”
The platform that can respond to customer needs and changes in the market environment, will allow “AI-enabled digital assistants to help the company’s people deliver personalized insurance recommendations to customers.”
Accenture will help Meiji Yasuda implement an enterprise-wide training program to build digital and AI skills proficiency, including “developing 300 future leaders who can drive these initiatives in the long term, supporting Meiji Yasuda’s sustainable growth.”
A key focus of the collaboration will be the development of AI-enabled digital assistants that “provide personalized support to each employee, across different business functions.”
The companies developed and launched the “MY Palette” agent, an AI-enabled digital assistant that instantly analyzes “diverse data such as customer attributes, preferences, and local event information to advise Meiji Yasuda’s salespeople on optimal communication strategies.”
It simplifies the input of information during customer visits, “minimizing the workload for salespeople and improving service delivery and satisfaction.”
MY Palette is being used by approximately “36,000 salespeople nationwide and will be extended to all Meiji Yasuda employees in the future.”
This AI-led reinvention effort will leverage Accenture’s Center for Advanced AI, tapping into “the company’s data and AI solutions and assets, domain and functional experts, and its network of ecosystem partners to accelerate Meiji Yasuda’s large-scale and company-wide transformation.”
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