Let’s be real. ‘Tis the era of an overworked generation who is almost always on the verge of burnout. That’s the primary reason why Millennials and GenZ are found to be more likely to invest in travel than other generations. They are also more likely to seek out unique experiences and prefer to travel in the off-season. Because, for starters, travel is something that helps them recharge and rejuvenate. And for them, traveling doesn’t necessarily mean being touristy and ticking out all the ‘places to see’ boxes while they are at the destination. For these generations, traveling is all about taking time to breathe and relax!
And right here ‘Hurkle Durkling’ comes in!
‘Hurkle-durkling’ is a travel trend seen on TikTok, that shows how people are seeking trips that emphasize wellness and rest.
What is ‘Hurkle-durkling’?
‘Hurkle-durkling’ is a Scottish phrase that means to lounge in bed all day. It is a term that refers to the habit of staying in bed after your alarm has gone off.
Meaning: “To lie in bed or lounge about when one should be up and about.”
Origin: The term dates back to the mid-1800s in Scotland.
Trend: The term has become popular on social media platforms as a way to normalize the need for relaxation.
The practice of ‘Hurkle-durkling’ involves spending long periods of time snuggled under the covers after waking up with books, screens, snacks, or other comforts — and now, hotels are doing more to accommodate guests who are ‘hurkle-durkers’.
Megan Hajduk, general manager at The Williams Inn, told Fox News Digital that the trend is “is particularly popular in the winter months when there’s nothing better than staying warm and savoring the luxury of doing nothing.”
The Williams Inn located in Williamstown, Massachusetts, has embraced the trend, announcing, “At The Williams Inn, we’ve embraced this idea and elevated it with a Literary Sabbatical package offering curated in-suite libraries.”
Nour Laasri, general manager of Marriott Marquis Houston-area, told Fox News Digital that he and the staff understand the importance of balancing productivity with relaxation for both corporate and leisure travelers. As per Laasri, “It’s no surprise that ‘hurkle-durkling’ is gaining popularity — travel provides the perfect opportunity to embrace it.”
James Barnett, general manager of the Deer Path Inn, located in Lake Forest, Illinois, said, “There’s something truly special about a day spent hurkle-durkling in bed.”
According to a report from ABTA, a trade association for U.K. travel agents, tour operators, and the wider travel industry, more people are taking vacations. The report found that 73% say taking a holiday is their time to relax. As per Brendan Abraham, general manager at Bellyard in Atlanta, “Hurkle-durkling reflects the essence of what we offer at Bellyard — an invitation to slow down and enjoy the moment.”
Benefits of ‘Hurkle-durkling’?
‘Hurkle-durkling’, the phrase coined in the 19th century – is enjoying a revival as an act of kindness to the body and mind. Now touted as a wellness practice, it can be a tonic for the growing number of people overstressed by work, overstimulated by social media or generally overwhelmed by the anxiety-inducing state of our planet.
Some benefits of ‘hurkle-durkling’ include:
Resting: It can help you rest and recharge without feeling guilty.
Reducing anxiety: It can help you relax and calm your nervous system, which can help with anxiety and depression.
Setting a pace: It can help you move at a gentler pace and avoid rushing through the morning.
Prioritizing rest: It can help you balance rest with productivity and avoid burnout.
Connecting with your needs: It can help you tune into your natural rhythms and connect with your needs for rest, pleasure, and balance.
However, ‘hurkle-durkling’ can also have downsides, such as: Lack of motivation, Depression, Burnout, Avoiding social interactions, and Creating isolation from friends and family.
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