The director of the Macao Government Tourism Office (MGTO), Maria Helena de Senna Fernandes, has stated that Portugal can assist the SAR in attracting more visitors from the rest of Europe in the future.
“Portugal is not just a gateway to Portugal itself. It also serves as a bridge to reach the European market,” said Senna Fernandes.
She highlighted the semi-annual meeting of the European Travel Agents’ and Tour Operators’ Associations (ECTAA), set to take place in Macau in June, as an example.
“This is also the result of strong collaboration between us and APAVT [the Portuguese Association of Travel and Tourism Agencies], as it was through APAVT that we were introduced to ECTAA,” emphasised Senna Fernandes.
In April 2024, ECTAA’s vice-president, Heli Mäki-Fränti, told Lusa during the 12th Macao International Travel (Industry) Expo (MITE) that the meeting in Macau was being held “at the initiative” of APAVT.
This will be the first time ECTAA holds a meeting outside Europe since Kuala Lumpur, Malaysia.
The confederation has also selected Macau as its preferred destination for 2025.
“I think this is a good start,” said Senna Fernandes. “Although fewer than 100 people will attend, they collectively represent 80,000 travel agencies across Europe,” she noted.
The MGTO director expressed hope that the event would help Macau attract more European visitors in the future.
“For now, it is important for European travel agencies to get to know Macau. Perhaps many of them are unfamiliar with Macau or have not visited the city in years,” said Senna Fernandes.
She also predicted that following the meeting, there would be a stronger European presence at MITE, as well as more opportunities to promote Macau’s tourism offerings in Europe.
MGTO will participate in the Madrid International Tourism Trade Fair from 24 to 26 January, as well as ITB Berlin, the world’s largest travel trade show, from 4 to 6 March. The office will also hold seminars in the United Arab Emirates and Saudi Arabia.
The goal is to attract more international visitors, but Senna Fernandes admitted that during the Lunar New Year period, from 28 January to 4 February, Macau would remain reliant on Chinese tourists.
The MGTO director anticipates an average of 185,000 visitors per day during the “golden week”, an extended public holiday in mainland China, with only 8,000 of those expected to be international visitors.
The main highlight during this period in Macau will be the Lunar New Year Parade, held on 31 January and repeated on 8 February.
The event will feature performances by 35 groups from Japan, South Korea, France, Romania, Colombia, Spain, and India, as well as local groups, including Portuguese-speaking representatives such as the Portuguese Dance and Singing Association ‘Macau no Coração’ and the Casa de Portugal in Macau.