The nationwide ban on TikTok is set to officially take effect Sunday at midnight.”I work with my clients to really show them how they can eat in a calorie deficit or lose weight in a really sustainable way,” said Kelly Story, who runs a small business through TikTok. “And it really educates women on what their bodies need for nutrition and helps them find, like, sustainable methods to weight loss. A lot of us have histories of restriction and yo-yo dieting. So, when you escape from that, it’s just freedom.”With the nationwide ban just hours away, some business owners and entrepreneurs said they’re feeling anxious.”The overwhelming majority of us agree that this is a violation of our free speech, and it’s a violation of our creativity,” Story said. “It’s stripping 7 million small businesses across America of their main source of income.”Story runs a healthy lifestyle and fitness account on TikTok. She said the platform has been the best way to connect with other women and potential new clients.”Because the algorithm is so specific, it connects me with my audience on such a deeper level than any other platform that I have access to,” Story said. “Which means people want to work with me, and I connect with my clients better. It’s a great form of lead generation that has brought in people who want to take part in my program.”Story said now that TikTok could be going away, it will be more difficult to reach those clients.”It’s just hard because you feel like there’s nothing you can do about your future, just kind of like dangling in front of you, waiting for other people to make the decision on if you deserve to be able to, like, keep your job or not,” she said. “It feels like—I mean, genuinely, this is the same thing as a company doing mass layoffs, right?”And though it will likely be an uphill battle from here, Story said she’s staying optimistic.”We’ve created and cultivated an experience over there and built individual communities where we all feel so connected,” she said. “I definitely try to really, really have faith that God will provide for me. And I’ll be okay because he’s done that up until this point. But I don’t think that I would be human if I didn’t have some anxiety around the situation.”
The nationwide ban on TikTok is set to officially take effect Sunday at midnight.
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“I work with my clients to really show them how they can eat in a calorie deficit or lose weight in a really sustainable way,” said Kelly Story, who runs a small business through TikTok. “And it really educates women on what their bodies need for nutrition and helps them find, like, sustainable methods to weight loss. A lot of us have histories of restriction and yo-yo dieting. So, when you escape from that, it’s just freedom.”
With the nationwide ban just hours away, some business owners and entrepreneurs said they’re feeling anxious.
“The overwhelming majority of us agree that this is a violation of our free speech, and it’s a violation of our creativity,” Story said. “It’s stripping 7 million small businesses across America of their main source of income.”
Story runs a healthy lifestyle and fitness account on TikTok. She said the platform has been the best way to connect with other women and potential new clients.
“Because the algorithm is so specific, it connects me with my audience on such a deeper level than any other platform that I have access to,” Story said. “Which means people want to work with me, and I connect with my clients better. It’s a great form of lead generation that has brought in people who want to take part in my program.”
Story said now that TikTok could be going away, it will be more difficult to reach those clients.
“It’s just hard because you feel like there’s nothing you can do about your future, just kind of like dangling in front of you, waiting for other people to make the decision on if you deserve to be able to, like, keep your job or not,” she said. “It feels like—I mean, genuinely, this is the same thing as a company doing mass layoffs, right?”
And though it will likely be an uphill battle from here, Story said she’s staying optimistic.
“We’ve created and cultivated an experience over there and built individual communities where we all feel so connected,” she said. “I definitely try to really, really have faith that God will provide for me. And I’ll be okay because he’s done that up until this point. But I don’t think that I would be human if I didn’t have some anxiety around the situation.”
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