In 2024, Finnish travellers are primarily seeking diversity, quality, and unique experiences. A distinct trend is also emerging among remote workers, who require flexibility in their trips to accommodate work-related needs.
Domestic travel continues to grow
The popularity of domestic travel in Finland keeps rising, as Finns rediscover the hidden gems of their own country. Lapland’s winter holidays, the Turku Archipelago’s summer destinations, and the scenic lake districts of Eastern Finland are attracting more and more travellers.
In recent years, new trends have also emerged in domestic tourism. For example, design cottages and high-end boutique hotels have gained popularity, as travellers seek to combine closeness to nature with a touch of luxury.
Domestic travel is further fuelled by the sustainability trend, as many Finns aim to avoid unnecessary flights and support local businesses and play online in Finnish iGaming sites.
Sustainable and responsible travel
Sustainability has become a cornerstone of modern travel and Finnish travellers are increasingly prioritizing eco-friendly options in their itineraries. From choosing low-emission transportation methods to supporting local economies, responsibility plays a significant role in how Finns plan their trips.
Train travel, for example, has gained popularity as an environmentally friendly alternative to flying. Many Finnish travellers are also seeking destinations that actively promote sustainable tourism, such as eco-resorts and destinations with a focus on preserving natural habitats.
Additionally, Finns are paying closer attention to their environmental footprint by selecting accommodations and tour operators that adhere to green practices.
The remote work revolution in travel
Also the rise of remote work has transformed the way Finns approach travel. No longer tied to a fixed office location, many are combining work and leisure by opting for longer stays in destinations that offer both connectivity and relaxation. Many employees have the top 10 sites open while sitting at their workstations.
Popular choices for remote work-friendly destinations include sunny locales such as Spain’s Costa del Sol, Portugal’s Algarve, and even Bali, where coworking spaces and reliable internet are abundant.
Closer to home, Finland’s own peaceful countryside and lake districts are also becoming attractive options for those seeking a work-life balance.
This new way of traveling has introduced flexibility into the traditional vacation model. Travelers now look for accommodations with dedicated workspaces, stable Wi-Fi, and environments that inspire productivity.
For Finnish remote workers, travel is no longer just about escaping everyday routines—it’s about integrating work seamlessly into new and enriching experiences.
Apps making travel easier
Technology has become an essential companion for Finnish travelers as apps are simplifying every aspect of the travel experience.
From planning trips to navigating foreign cities, the right tools turn potential headaches into seamless adventures.
Booking apps like Airbnb and Booking.com make finding accommodations for Finns quick and hassle-free, while transportation apps such as Google Maps and Citymapper help travelers navigate unfamiliar locations with confidence.
For Finnish travelers, apps focused on sustainability, such as those tracking carbon footprints or offering eco-friendly travel options, are also gaining popularity. Meanwhile, travel budget apps help manage expenses and ensure spending stays on track.
HT
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