One of K-pop’s most celebrated icons, IU will extend the magic of her first-ever world tour to theaters worldwide with the release of IU Concert: The Winning.
Beginning in South Korea this week and going worldwide next month, global fans can relive the performances from IU’s sold-out 2024 HEREH World Tour in a cinematic format. Showcasing the best moments of her Seoul World Cup Stadium concert, the 124-minute concert film includes modern-day K-pop classics like “Celebrity” and “Through the Night,” fan-favorite cuts like “Last Fantasy,” and multiple tracks off 2024’s The Winning EP including “Love wins all,” “Holssi” and “Shopper.” According to Billboard, the HEREH World Tour ranked as the sixth highest-grossing K-pop tour of last year with $16.6 million in revenue from 92,600 reported tickets sold.
Viewers can also look out for a drone spectacle that took over the Seoul night sky as one of the unforgettable aspects of seeing the chart-topping superstar in a stadium in her home city.
2024 marked a year of more critical acclaim for IU with Billboard naming The Winning one of the best K-pop records of the year, while NME labeled the HEREH tour as “pop perfection.”
IU Concert: The Winning will be exhibited in an array of formats, including SCREENX, 4DX, and Ultra 4DX, alongside traditional 2D screenings, giving audiences the option for fully immersive multi-sensory experiences with 270-degree view to more classic viewings.
See the official IU Concert: The Winning trailer below:
“Following the success of IU Concert: The Golden Hour in 2023, we’re proud to partner once again with this truly international artist to bring her first world tour to cinemas around the globe,” said Marc Allenby, CEO of Trafalgar Releasing that distributes the film globally beyond Korea and Japan. “This release also offers fans the opportunity to experience the film in multiple premium formats, ensuring an unforgettable big-screen experience.”
Meanwhile, CEO of the film producers CJ 4DPLEX Jun Bang emphasized how the innovative tech and content production company can further connect IU to global audiences following her first world tour.
“At CJ 4DPLEX, we are thrilled to bring IU’s groundbreaking CONCERT: THE WINNING to cinemas worldwide, offering fans an unprecedented opportunity to experience her performance in our state-of-the-art SCREENX, 4DX, and ULTRA 4DX formats,” the CEO shared. “This collaboration exemplifies our commitment to redefining the way audiences engage with live entertainment, pushing the boundaries of immersive cinematic experiences. We are proud to deliver a concert film that will truly captivate viewers across a variety of premium formats. It’s a privilege to support IU’s artistry and connect her with her fans globally in such an innovative and impactful way.”
Following in the footsteps of past Trafalgar Releasing collabs with the likes of Taylor Swift, Beyoncé, BTS, Coldplay, Metallica, Oasis, Billie Eilish, the Royal Opera House and more, IU joins the ranks of artists leveraging the concert-film medium to connect with fans across borders.
Tickets are now available on IUconcertthewinning.com with limited screenings beginning in South Korea on January 24 and expanding worldwide on February 5.
In the meantime, peep a special message from IU via Trafalgar Releasing:
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