Last November marked a record-breaking month for Greek tourism, with average spending up by 20.9%, total spending up by 44.7%, and arrivals increasing by 23.6% compared to the same month in the previous year.
Travelers from the UK and the US led the surge in November, 2024, exceeding 200,000 visitors, a significant rise compared to the same month in 2023. Visitors from the UK increased by 88.5%, reaching 98,400, while travelers from the US rose by 9.9%, totaling 111,100.
Spending by UK and US visitors also surged, accounting for nearly €160 million of the €617 million in total tourism revenue for the month. Spending by UK visitors skyrocketed by 157.5% year-on-year in November to €46.4 million, while spending by US travelers increased by 78.2% to €112.8 million.
This data highlights a significant shift in travel behavior, as travelers increasingly choose to visit destinations like Greece in winter, which were traditionally popular only during summer. Athens, in particular, is gaining recognition as a year-round destination, rather than merely a stopover on the way to the islands.
Noteworthy increases were also recorded among French travelers in November, with spending rising by 94.7% to €20.7 million, driven by a 37.2% increase in arrivals, which reached 38,200.
On the other hand, spending by German travelers fell by 15.3% in November, following a 20.4% decline in arrivals, which dropped to 109,500.
Tourism officials also expect robust figures for December, 2024.
This post was originally published on here
