The St. Kitts Tourism Authority (SKTA) has announced two key appointments to its management team, with Danielle Weeks named as Business Development Manager and Goldha Franks taking on the role of Training Manager. Both individuals bring extensive experience and strategic insight to their positions, bolstering the SKTA’s commitment to advancing the island’s tourism sector.
Danielle Weeks: Strategic Business Development
Danielle Weeks, a seasoned professional with over 20 years in tourism marketing, steps into the role of Business Development Manager. Her responsibilities include:
- Developing Strategic Plans: Crafting and implementing strategies to drive business development and achieve SKTA’s objectives.
- Industry Analysis: Conducting in-depth analysis to identify new business opportunities for St. Kitts, with a focus on aligning leads with target market segments.
- Performance Monitoring: Overseeing business development activities, ensuring data accuracy in CRM systems, and preparing detailed progress reports.
- Stakeholder Engagement: Representing SKTA at events, maintaining productive relationships with stakeholders, and advocating for the brand across various communication channels.
Weeks holds a Master’s degree in International Business Administration from National Chengchi University and has served in pivotal roles at the SKTA, including Tourism Marketing Officer.
Goldha Franks: Advancing Training Excellence
Goldha Franks brings over 15 years of experience in hospitality management to her new role as Training Manager. Her duties include:
- Tourism Stakeholder Training: Leading specialized training programs for groups such as taxi operators, craft vendors, and hotel staff, focusing on customer service, destination history, and health standards.
- Customized Programs: Collaborating with facilitators to tailor training sessions for diverse stakeholders, ensuring alignment with St. Kitts’ tourism objectives.
- Independent Training Initiatives: Partnering with individual businesses to enhance team performance in customer service and hospitality.
Franks holds a Master of Business Administration (MBA) from Walden University and a Bachelor’s degree in Hotel, Restaurant & Tourism Management from the State University of New York at Plattsburgh.
Strengthening St. Kitts’ Tourism Future
The appointments of Danielle Weeks and Goldha Franks signify a strategic move to elevate St. Kitts’ tourism development and training. By leveraging their extensive expertise, the SKTA aims to enhance business opportunities, foster stakeholder collaboration, and ensure exceptional service delivery within the industry.
CEO of SKTA, Ellison Thompson, expressed confidence in the appointments: “Both Danielle and Goldha bring invaluable experience and vision to their roles. Their contributions will be instrumental in achieving our mission to position St. Kitts as a premier tourism destination.”
With these dynamic leaders onboard, the St. Kitts Tourism Authority is poised to drive innovation and excellence across the island’s vibrant tourism sector.
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