The Book Marketing Society has announced the winners of its Q4 2024 awards. The winners were announced in a meeting on Thursday 23rd January, and took from a pool of 40 campaign submissions in six categories across Children’s and Adult publishing houses.
Transworld won the Adult Fiction Award with a ’pitch-perfect’ campaign for In Too Deep, the 29th Jack Reacher thriller. The judges said of the campaign: “An incredibly comprehensive marketing strategy which, at its heart, had the perfect combination of experience and consumer knowledge as well as imagination and a willingness to take risks. These elements produced standout results and a pitch perfect campaign in what is a very competitive market.”
Vintage took the Adult Non-Fiction Award for their “highly effective, hard-working and sensitive campaign for an incredibly important book”, Patriot by Alexei Navalny.
David Fickling Books won the Children’s Award for Bunny vs Monkey: The Great Big Glitch, which the judges said demonstrated “remarkable ingenuity and impact”.
Chair of judges, Miriam Robinson, said of the submissions: “The end of the year is always a parade of heavy-hitters, as marketers pull out all the stops to make crucial Christmas sales. We were particularly impressed this year by laser-focus strategies, with time and resource allocated incredibly effectively across the marketing mix regardless of budget. Alongside this savvy we saw innovation at a peak, with clever new uses of tech, format and content all on display.”
Other winners included Orion’s A Year of Rebus in the Multi-Title category, and the Guerilla Award was won by Bonnier for The Gavin and Stacey Quiz Book (Unofficial). Spotlight Winners included John Murray Press for both their campaigns for William by Mason Coile and their campaign for Billy Connolly’s The Accidental Artist. DK was also praised for its “determination and respect” in their win for Warhammer 40,000: The Ultimate Guide.
Continues…
This post was originally published on here
