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While winter’s damp chill still lingers in Derbyshire, many residents of the East Midlands are already dreaming of a different spring scenario.
Instead of windy walks through the Peak District, they crave sunshine, ocean waves, surfing, and mountain hiking along volcanic landscapes.
Active trips usually take place far from cities, where stable internet is far from guaranteed.
Yet connectivity is especially critical in these locations – for navigation, checking the weather, and staying in touch.
Next-generation eSIM providers like Yesim make this easy, allowing travellers to connect to local networks in multiple countries without complicated setup or long searches for service upon arrival.
(Image: Depositphotos)
The adventure travel trend
In recent years, the very nature of holidays has shifted.
Whereas Britons once primarily sought sun and beaches, more and more are now choosing trips centred on active pursuits.
Trekking, diving, surfing, and kitesurfing are all part of a growing trend in tourism known as adventure travel.
According to the CBI, the United Kingdom is the largest market for active tourism in Europe, accounting for around 19% of all adventure travellers worldwide.
The reason is that people want more than a change of scenery – they seek new experiences: tackling a mountain trail, learning to ride the waves, or witnessing unique natural landscapes.
The growing interest in active travel is gradually reshaping how holidays are taken.
Instead of a single long summer holiday, many Britons now spread their trips throughout the year, opting for shorter journeys, such as long weekends or early spring breaks.
According to ABTA, the rising cost of living is also influencing traveller behaviour, with more people choosing to travel outside peak months.
Spring and autumn allow visitors to avoid high prices and crowded tourist spots.
March and April are appealing for their mild weather, ideal for outdoor activities and long walks.
(Image: Depositphotos)
Why connectivity is critical for active travel
Active trips rarely take place in areas with perfect infrastructure. Yet even on remote routes, travellers still rely on the internet.
First, connectivity is essential for navigation on trails, checking weather conditions, and ensuring safety along the route.
Second, almost everything is now booked online, from accommodation to transfers, and there must always be a way to contact emergency services.
For many travellers, mobile internet can feel almost as important as comfortable hiking shoes or a reliable backpack.
Traditional connectivity solutions versus new approaches
When planning trips to the mountains or the ocean, familiar connection options often prove inconvenient.
Free Wi-Fi is usually available only in hotels, cafés, or tourist centres.
Beyond these spots, it disappears, and public networks can be unsafe for personal data.
Roaming with your home carrier can still be expensive, and charges may not always be clear up front.
With standard roaming, you’re sometimes tied to a single operator and may have limited control over which partner network is used, which can affect signal quality in remote areas.
Buying a local SIM card requires you to find a store, wait in line, and figure out unfamiliar plans in a foreign language.
For these reasons, an increasing number of modern travellers are considering an eSIM as a convenient alternative to roaming.
(Image: Depositphotos)
Stay connected on an adventure with Yesim
An eSIM is a chip built into a smartphone or other mobile device that allows profiles from different carriers to be downloaded remotely.
Installing an eSIM takes just a few minutes and is done through an app, greatly simplifying the connection process.
You can set up the profile in advance – at home before your trip – and activate it upon arrival. Be sure to check your device’s compatibility before installation.
One popular service for travellers is the Swiss eSIM provider Yesim. It offers several package options tailored to different types of trips.
For those visiting multiple countries, there are global plans: the Global Package (80+ countries) and Global Plus Package (140+ countries).
For travellers who want maximum simplicity, the Pay & Fly plan offers a pay-as-you-go model: a single eSIM works in 170+ countries, and you only pay for the data you use.
The service covers 200+ destinations and works with 800+ partner operators worldwide, automatically switching to available local coverage where supported.
Even better, new users can try a 500 MB trial package to check the connection quality before travelling for just £0.45, and the promo code GETYESIM15 gives a 15% discount on the first purchase.
To find out more about Yesim, head to the website.
*T&Cs apply. 15% discount valid on first Yesim data plan purchase made via the Yesim app or website. Subject to availability and change. See yesim.app for details.
