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Published on: March 26, 2026 04:03 (EAT)
Tourism Regulatory Authority Director General Norbert Talam addresses stakeholders during the security and safety program roll out.
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The Tourism Regulatory Authority (TRA) has launched a
nationwide safety and security sensitisation programme aimed at strengthening
preparedness across Kenya’s tourism sector and enhancing confidence among
travellers.
The programme, being implemented in collaboration with key
security agencies including the Tourist Police Unit, Anti-Terrorism Police Unit
(ATPU), Directorate of Criminal Investigations (DCI) and the Bomb Disposal
Unit, seeks to equip tourism industry players with practical skills to prevent,
detect and respond to emerging security threats.
Speaking during the sensitisation forums, TRA Director General
Norbert Talam underscored the importance of safety and security as a
cornerstone of a thriving tourism industry.
He noted that a secure environment
is critical in building trust among both domestic and international tourists,
which in turn supports sustained sector growth.
Talam urged stakeholders across the tourism value chain to
strengthen compliance with safety standards highlighted during the training
sessions.
He reaffirmed the Authority’s commitment to working closely with
partner agencies to expand the programme across the country, ensuring more
industry players are reached.
He further revealed that the next phase of the initiative will
target tour driver guides, tour operators and travel agencies.
The expanded
training is expected to deepen preparedness and contribute to building a more
resilient and secure tourism ecosystem.
Industry players have welcomed the programme, citing its
relevance in addressing evolving security challenges.
Kibet Tembur, General Manager of Starling Bird Resort, said
the sensitisation forums offer critical knowledge that can help improve safety
standards within the sector.
He called on TRA to conduct the trainings more
frequently to ensure stakeholders remain updated and well-prepared.
The involvement of specialised security units is expected to
provide technical expertise and practical insights, fostering a coordinated
approach to safety across tourism touchpoints.
This comes at a crucial time as the sector prepares for the
upcoming facility classification exercise, which is expected to further raise
standards and competitiveness.
