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Amman – In light of the rapidly evolving regional developments and the direct repercussions of the ongoing war in the region, the tourism sector in Jordan confirms that it is going through one of the most difficult periods in its history. There has been a sharp and unprecedented decline in tourist arrivals and revenues, threatening the sustainability of many businesses and putting thousands of jobs at risk.
Tourist sites across the Kingdom, once vibrant and full of activity, are now witnessing a significant drop in visitors, reflecting the depth of the crisis facing the sector. Estimates indicate that tourism revenues have dropped by nearly half, despite the sector contributing approximately 14% to the national GDP and providing more than 60,000 direct jobs and over 300,000 indirect jobs.
In a concerning development, booking cancellations reached 100% in March, after occupancy rates had previously approached 90% before the crisis. Cancellation rates remain high in April, with expectations of a “largely lost” tourism season if conditions persist.
The Jordanian Rental Car Association, while closely monitoring these developments with deep concern, emphasizes that the sector can no longer absorb further losses, particularly in light of ongoing financial obligations including loans, installments, insurance, and operational costs, while revenues have dropped to critical levels.
The Association warns that any delay in taking serious and immediate measures to support the sector will inevitably lead to the closure of many companies and establishments, the loss of thousands of jobs, and negative repercussions on the national economy as a whole.
Accordingly, the Association calls on the government and relevant authorities to take urgent actions, including:
* Restructuring loans and postponing due installments for tourism-related companies.
* Launching direct financial support programs for affected businesses.
* Deferring taxes and fees during this critical period.
* Supporting airlines and enhancing air connectivity with regional and Arab markets.
* Including tourist car rental companies within government support programs designated for the tourism sector.
We affirm that the tourist car rental sector is an essential part of the tourism ecosystem in Jordan and represents one of the first points of contact between visitors and the Kingdom. Therefore, it must be treated as a vital sector that deserves support and protection.
In conclusion, we hope that this crisis will be addressed with the necessary urgency and wisdom to preserve the continuity of this vital sector, protect national investments, and ensure Jordan’s readiness to restore its tourism activity once regional conditions improve.
