The best SEO reporting software of 2026: Expert tested and reviewed

Semrush remains the gold standard for all-in-one SEO platforms, with reporting features to match. The platform lets you build custom reports using data from over 55 tools spanning SEO, PPC, content marketing, and social media. You can schedule automated PDF reports on the Pro plan (up to five) and the Business plan supports up to 50 scheduled reports.

It’s actually a bit intense how reporting is how deep the data goes. Position Tracking updates keyword rankings daily across multiple locations and devices. The Site Audit tool checks for over 120 technical SEO issues and generates reports you can share directly with developers or clients. Backlink Analytics provides comprehensive link profiles that are easy to visualize and export.

Pricing starts at $139.95/month for the Pro plan, which includes 5 projects and 500 tracked keywords. The Guru plan at $249.95/month bumps that to 15 projects and 1,500 keywords while adding Looker Studio integration and historical data access. The Business plan costs $499.95/month and unlocks API access, Share of Voice metrics, and white-label reporting. Annual billing saves around 17%. Semrush also recently launched Semrush One, a bundled product starting at $199/month that pairs the core SEO toolkit with AI visibility tracking.

Here, the biggest downside is cost. If you’re a freelancer or running a very small operation, the Pro plan might feel like overkill for reporting alone. But for growing teams that need research, auditing, and reporting under one roof, it’s tough to find a more complete package.

Semrush features: Position Tracking | Site Audit | Keyword Research | Competitive Analysis | Scheduled PDF Reports | Custom Dashboards | Backlink Analytics

Ahrefs has built its reputation on having the largest live backlink index in the SEO industry, with over 35 trillion external backlinks. For teams whose reporting hinges on link-building progress and domain authority tracking, Ahrefs delivers data that’s consistently reliable and up-to-date. The interface is clean and responsive, which makes pulling reports together faster than on many competing platforms.

Ahrefs offers a Rank Tracker that monitors keyword positions across multiple search engines and locations, with historical data going back up to two years on the Standard plan. The Site Audit tool checks for over 170 technical issues and presents findings with clear severity categorization. On the Advanced plan, you get Looker Studio integration for building custom, client-facing dashboards with Ahrefs data.

Pricing follows a tiered model. The Starter plan at $29/month provides basic access with 100 credits. The Lite plan costs $129/month with 500 credits and 5 projects. Standard at $249/month removes credit restrictions and supports 20 projects. Advanced comes in at $449/month and adds Looker Studio, Web Explorer, and expanded limits. There’s also an Enterprise tier at $999/month with API access and white-label reports.

The credit-based system on lower tiers can feel restrictive. Almost every action in Ahrefs’ core tools costs a credit, so you might burn through your monthly allotment faster than expected. Unlike Semrush, built-in report scheduling and white-label options are largely gated to the higher plans or available as paid add-ons like the Report Builder at $99/month.

Ahrefs features: Site Explorer | Keywords Explorer | Rank Tracker | Site Audit | Content Explorer | Looker Studio Integration | Batch Analysis

SE Ranking has quietly become one of the best values in SEO software, particularly for agencies that need professional reporting without enterprise-level pricing. The platform tracks rankings across 190 countries, which is significantly more than Semrush’s 120-country coverage. In 2026, SE Ranking also added AI search tracking, letting you monitor how your content appears in ChatGPT, Gemini, and Perplexity alongside traditional search results.

The reporting system is where SE Ranking really comes through for agencies. White-label reports come standard on the Pro plan, and the customizable report builder lets you design automated deliverables that look like they came from your own brand. You can pull in data from rank tracking, site audits, backlink monitoring, and Google Analytics into a single cohesive report. The platform also offers a Looker Studio integration for teams that prefer building custom dashboards.

Pricing scales based on the number of tracked keywords. The Core plan starts at $129/month with 2,000 keywords and 10 projects. The Growth plan begins at $279/month with 2,000 keywords and 30 projects, plus white-label functionality. The Enterprise plan features custom pricing and adds API access, plus custom usage caps. All plans come with a 14-day free trial.

The trade-off is data depth. SE Ranking’s keyword database of around 5.4 to 7 billion keywords is substantial but noticeably smaller than Semrush or Ahrefs. Users in niche markets or smaller regions may find fewer keyword suggestions. The UI has also been criticized for feeling a bit outdated compared to sleeker competitors, though SE Ranking’s 2026 updates have improved things considerably.

SE Ranking features: Rank Tracker | Website Audit | White-Label Reports | Competitive Research | AI Search Tracking | Keyword Research | Backlink Monitoring

AgencyAnalytics takes a different approach than the other tools on this list. Instead of being an SEO research platform with reporting built in, it’s a dedicated reporting platform that aggregates data from SEO tools you’re already using. It connects with Semrush, Ahrefs, Moz, Majestic, Google Analytics, Google Search Console, and over 80 other marketing platforms to create unified client dashboards.

The report builder is drag-and-drop and genuinely intuitive. You can build templates once, apply them across multiple clients, and schedule automated delivery on daily, weekly, or monthly cadences. The Report Approval feature notifies you before reports go out, giving you a chance to add personalized commentary. White-label branding is available on all paid plans, so every report and dashboard carries your agency’s identity.

Pricing is client-based. The Freelancer plan starts at $79/month for 5 clients, with additional clients at $12/month each. The Agency plan costs $239/month for 10 clients and adds AI summaries, goal tracking, and full branding customization. Agency Pro runs $349/month for 15 clients with benchmark comparisons, trend forecasting, and anomaly detection. The SEO Rank Tracker is a separate add-on at $50/month for 500 keywords.

But all that said, AgencyAnalytics isn’t a standalone SEO tool. You’ll still need a separate subscription to Semrush, Ahrefs, or similar platforms for keyword research and competitive analysis. The per-client pricing model can also get expensive as you scale, and some users have reported occasional instability with third-party integrations that can cause data delays in reports.

AgencyAnalytics features: White-Label Dashboards | Automated Reports | 80+ Integrations | Rank Tracker Add-On | Site Audit | Client Portal | Custom Metrics

Whatagraph is a marketing intelligence platform built for agencies and marketing teams that need to combine data from multiple channels into polished, client-ready reports. It connects to over 55 data sources, including Google Analytics, Search Console, Semrush, Ahrefs, and major ad platforms. The visual design of Whatagraph’s reports is arguably the best on this list, with 15+ widget types and flexible layouts that make complex data easy to digest.

Whatagraph IQ, the platform’s AI suite, can generate automatic performance summaries, answer questions about your data in natural language, and highlight key trends and anomalies. This is particularly useful when you’re managing dozens of clients and need to quickly identify what’s changed without manually reviewing every metric. All plans include unlimited users and unlimited reports, which means pricing scales based on connected data sources rather than team size.

Pricing uses a credit-based model tied to connected data sources. The Free plan includes 5 credits for basic reporting. The Start plan costs approximately $286/month (billed monthly) or $229/month (billed annually) with 20 source credits. The Boost plan runs about $724/month or $579/month annually with 60 credits and white-label branding. The Max plan is custom-priced for large agencies needing 100+ source credits. All paid plans include a dedicated Customer Success Manager.

Similar to AgencyAnalytics, Whatagraph is purely a reporting and visualization tool. There’s no built-in keyword tracking, site auditing, or backlink analysis, so you’ll need separate SEO tools feeding data into it. The entry price is also steep compared to alternatives like DashThis or AgencyAnalytics, which makes it a harder sell for smaller agencies or freelancers just starting out.

Whatagraph features: Cross-Channel Dashboards | AI Report Summaries | White-Label Branding | Automated Scheduling | 55+ Integrations | Custom Metrics | BigQuery Export