Travelodge, ‘24-hour dress’
To mark London Fashion Week, budget hotel brand Travelodge unveiled its own ‘fashion-forward’ creation: the ‘24 hour dress’. In a campaign by Stripe Communications, the duvet-inspired attire has been designed to take budding fashionistas from day to night, removing the hassle of getting changed for bed after a day or night on the town. As the majority of Brits said they like to be in bed by midnight, and a long journey home can ruin the night for 40 per cent, Travelodge said it has solutions – with the ‘24-hour dress’ and over 600 hotels across the UK. The campaign launched with the help of Kate Moss lookalike Denise Ohnona.
Taco Bell, ‘Lunchtime Meal Deal Reform Act’
Following news that Brits’ favourite meal deals have increased in price by six per cent over the last 12 months, dissenters have taken to the streets of Westminster to protest for a ‘Lunchtime Meal Deal Reform Act’, as a third of Brits admit they’re bored of sandwiches. Taco Bell has penned an open letter to the British public reminding them that they don’t have to settle for poor quality, sub-standard lunches, asserting that “a sad sandwich, boring crisps and a drink is not a meal”.
Graduate by Hilton, ‘The great travel debate’
Brits love a heated debate around travel, with hotel stay preferences a battlefield of individual quirks. To settle the travel score once and for all, Cambridge alumnus Simon Bird joined fellow comedian and Inbetweeners co-star Jessica Knappett to launch ‘The great travel debate’. The pair discussed their personal travel preferences – from robe etiquette, to unpacking, and if they keep their bed sheets tucked or untucked. In a nod to Graduate by Hilton’s university town roots, the duo bring humour to its latest research, which uncovers Brits’ true travel preferences.
Hellmann’s, The ‘Margaret’ bag
Hellmann’s has launched the ‘Margaret’ bag in collaboration with fashion brand Chopova Lowena, designed in partnership with Ogilvy UK. Named after Hellmann’s co-founder Margaret Hellmann, the bag has pockets that hold the famous Hellmann’s jar, which is paired with a Victorian spoon. The bag also honours the heritage of the brand with a vintage lid bag charm. It made its debut on the runway at London Fashion Week, and will be available to purchase in luxury retailer Dover Street Market London later this year.
Ikea and Shelter, ‘Unwelcome home’
Ikea and Shelter have unveiled a harrowing ‘Unwelcome home’ doll’s house, revealing the shocking truth of life in temporary accommodation for thousands of children who are homeless in England. The furniture retailer has converted its doll’s houses into ‘unwelcome homes’ in its London Wembley, Manchester and Birmingham stores. The display, which is based on lived-experience insights, urges people to take a closer look at the reality for many of the 151,630 children homeless in temporary accommodation, revealing mouldy walls, rats, dangerous wiring, cramped spaces and mattresses on the floor.
Dole, ‘Add some wow’ dance class
Finn Partners’ latest work for Dole Sunshine took place at the Pineapple Dance Studios in London this week, where a Club Tropicana-themed dance class took place to ‘Add Some Wow’ to people’s mornings to support Dole’s ‘Add some wow’ campaign. Set to an upbeat, energetic soundtrack, attendees enjoyed a session hosted by choreographer Christina Andrea, before being treated to a breakfast of Dole pineapple smoothies and pineapple breakfast butties.
Killed Women, ‘Killed here’
Earnies is working on a pro-bono basis with Killed Women, a network of families affected by such tragedies, to launch ‘black and blue plaques’ to encourage change in UK domestic homicide sentencing laws. On average, in the UK, perpetrators who kill in the home using a weapon kept in the home receive a sentence with a minimum prison term (starting tariff) before being considered for parole, of around 10 years less than those killed out of home, due to out-of-date laws. Killed Women demands the new Government honours the Conservative’s commitment to change the UK domestic homicide sentencing laws in support of murdered women and their families. The campaign centres around bespoke plaques to be displayed at the house of the murder with each woman’s name, their life span, and then the words “killed here”, the sentence given, and “Murder is murder, change the law”.
John Barnes works in Ladbrokes
To support Ladbrokes becoming the official betting partner for Liverpool FC in the UK and Ireland, Finn Partners organised for club legend John Barnes to add a new role to his CV by surprising customers behind the till at a local branch in Liverpool. Barnes spent the morning in-store, assisting Ladbrokes staff with customer requests and interacting with fans. After hearing stories from several of Liverpool’s die-hard supporters, Barnes surprised one lucky customer with two tickets to Saturday’s game at Anfield.
Western Australia, ‘Drive the dream with Daniel Ricciardo’
A new short film starring Formula 1 driver Daniel Ricciardo gives a glimpse into the driver’s life away from the track. It shows Ricciardo embarking on a trip along the South-West in his home state of Western Australia with his best friend, as they go from vineyards to the coast.
Specsavers, ‘Optomonsters’
Specsavers’ latest campaign promotes its new kids service that was launched this week – with activities designed to raise awareness of the importance of children’s eye health among parents, while also making Specsavers a more welcoming environment for young visitors. The campaign was created in collaboration with Tangerine Communications.
Tourism Ireland, ‘Home of Halloween’
Tourism Ireland’s latest campaign, created by Publicis London, features a 60-second film that aims to bring to life the ancient origins of Halloween in Ireland. Shot on 16mm with black-and-white visuals, the film aims to immerse viewers in Ireland’s mystical landscapes, from shadowy woodlands to ancient tombs, capturing the eerie beauty of the country’s Halloween traditions. As the narrative unfolds, scenes depict haunting rituals like turnip carving by firelight and villagers in costume ascending hills towards bonfire-lit festivals, connecting the past with modern celebrations. Landscapes featured in the film are from around the island of Ireland, including Poulnabrone Dolmen, the Giant’s Causeway, Derry-Londonderry, Craggaunowen Crannóg and Newgrange.
Admiral, ‘Words to live by’
Admiral Motor Insurance is taking steps to curb the alarming rate of serious accidents among young drivers, as data shows they’re twice as likely to be involved in incidents. Its latest campaign focuses on empowering parents and young drivers through candid, meaningful conversations about road safety, by highlighting the impact that not having these conversations can have on young people and their families.
TNT Sports and Alzheimer’s Society
TNT Sports and Alzheimer’s Society have released four short films which explore the importance of lasting memories in sport. They feature fresh interviews with former England men’s football internationals Rio Ferdinand and Peter Crouch, alongside six-time Premiership rugby champion Ben Kay and motorsport broadcaster Suzi Perry.
Gymbox, ‘Start line’
Gymbox has partnered with creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘anything goes’ – a belief that working out should be as fun as going out. In this spirit, Gymbox created a streetside challenge, turning billboards into a cheeky workout for passing Londonders. The OOH activation shows a start and finish line spread across two billboards, encouraging passers-by to challenge their mates, themselves, or anyone who’s up for it to a 10-metre dash.
European Human Rights Advocacy Centre, ‘In limbo’
Released on the International Day of the Victims of Enforced Disappearance, ‘In limbo’ sheds light on the reality faced by thousands of families in the North Caucasus who live in perpetual limbo, seeking answers about their loved ones. Commissioned by the European Human Rights Advocacy Centre, animation company Nomint and directors Afterman created the film.
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Frontify, ‘At least it’s on brand’
Frontify, the brand-building platform, has launched its first billboard campaign, targeting the thriving London creative and agency community by getting them to engage with an all too familiar fear – getting something wrong for a major launch. The work launched in Shoreditch with a notable mistake – a chunk of classic Lorem Ipsum text left in the headline of what is otherwise an ‘on-brand’ asset. What might first seem like an oversight is actually a deliberate campaign that seeks to spark a conversation about the future of branding. The billboards, designed by Frontify, are commentary on what it means to be ‘on-brand’ in today’s fast-paced and AI-powered world, challenging traditional notions of flawless consistency and encouraging marketers to rethink their approach to brand-building as emotional connection.
Virgin Active, ‘Leave the cult, join the club’
Virgin Active has launched a global campaign to challenge the superficiality of the wellness industry. The campaign, by Amsterdam-based agency We Are Pi, features a film taking on unrealistic wellness claims and quick fixes, urging viewers to embrace genuine wellness through real guidance and community support.
Barbie and Visit Greater Palm Springs, ‘Pavilions of wonder’
London Design Festival recently hosted a project by designer Nina Tolstrup, presented Mattel’s Barbie and Visit Greater Palm Springs, California. The installation celebrated the mid-century modern architecture prevalent throughout Greater Palm Springs and the famous architecture of the Barbie DreamHouses, which have been, in part, inspired by the architecture of the destination.
Battersea, ‘Wear blue for rescue’
Battersea has launched its latest campaign featuring playful ads that target dogs and cats directly, encouraging them to nudge their humans to support rescue animals. Created by New Commercial Arts, the ads include posters with no words, designed to be understood only by pets in a humorous twist. The wider campaign offers tips like “Give them a look they can’t ignore” and “Stare deep into their soul”.
Abel & Cole, ‘The future of organic fruit & veg’
To coincide with Organic September, sustainable online grocer Abel & Cole has launched its first annual ‘Future of organic fruit & veg’ report with PR agency Kindred. Backed by environmental campaigner Hugh Fearnley-Whittingstall and organic trade body The Soil Association, the report includes insights from organic farmers on some of the challenges and opportunities they’re experiencing today – such as the affect of climate change, the impact of unpredictable weather and even the rising popularity of melons. The report also explores the disconnect between consumers’ sustainable views and their understanding of how everyday food choices can impact the planet, aimed at enhancing this awareness.
Carers UK, ‘This counts as care’
MullenLowe’s Creative Shootout 2024-winning campaign has launched. It highlights the often-unseen shift in relationships – whether among family, friends, or neighbours – where one person becomes an unpaid carer. Many don’t identify as carers because they still see themselves as a loved one or friend.
Kenwood Go Collection, ‘Make it big’
British kitchen appliance manufacturer Kenwood has unveiled a social-first campaign to launch its new collection. To increase awareness of the new range among a Gen Z audience, M&C Saatchi’s campaign reveals a series of fortuitous events, showing how the compact Go Collection can turn a small ingredient into a success story.
Lindt, 75 years of Lindor
This September, Lindt & Sprüngli is celebrating the 75th anniversary of its Lindor brand. To mark the occasion, it is running a national competition to give away over £600,000 worth of prizes, with thousands of prizes to be won across the promotional period. Lindt will also be running a prize draw competition, for the chance to win a luxury trip for two to Zurich, which includes a tour of the Lindt Home of Chocolate.
Simply Be, ‘Find that feeling’
PR agency Finn Partners and inclusive fashion brand Simply Be took seven influencers and seven journalists to Paris last week, in celebration of Simply Be’s autumn campaign, ‘Find that feeling’. The work sees the brand take a more fashion-first approach while continuing to cater to everybody. The trip consisted of Parisian dinners and a fashion-first street-style photoshoot, to capture the collection against the romantic backdrop of the French capital.
Raffles Hotels & Resorts, ‘The butler did it’
Raffles Hotels & Resorts wishes to move out of the travel space and into fashion and lifestyle with its latest campaign. The film aims to bring a playful approach to the legendary butler service for which Raffles is known.
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