HARRISONBURG, Va. (WHSV) – Sep.15 marked the beginning of Hispanic Heritage Month, honoring the Hispanic community’s culture, contributions, and achievements.
The U.S. Hispanic Chamber of Commerce supports more than five million Hispanic-owned businesses in the U.S. that contribute over 800 billion to the economy every year.
Juan Velazquez, AVP Banking Center Manager at First Bank branch in Mt.Jackson, co-founded the Hispanic Advisory Committee under the Shenandoah County Chamber of Commerce after noticing the lack of resources and support for businesses in the Shenandoah Valley.
“[They] don’t see too many examples of leadership roles in the Hispanic community, and I think it is making a difference and impacting other people,” said Velazquez.
He said the goal of the committee is to integrate Hispanic organizations into the mainstream activities of the Chamber and educate the community about the presence of Latin-owned businesses in the valley.
One such business sits on the edge of downtown Harrisonburg.
El Paisano Bakery offers traditional Mexican pastries and treats. Approaching its sixth anniversary, co-owner Berenice Rodriguez said her business is more than just sweets—it is about sharing a piece of her heritage with the community.
“I’m glad that we can share some of our culture- some of [the] things that we do in Mexico- [like] our pastries and the acceptance of the people here in Harrisonburg” said Rodriguez, who encourages potential Hispanic and LatinX business owners to embark their on endeavors.
The Hispanic Business Council meets on the third Tuesday of each month, 6 pm-7 pm, at the Chamber Office at 103 South Main Street Woodstock, VA 22664.
Visit the Shenandoah County Chamber of Commerce Facebook page to learn more about events and seminars hosted by the Hispanic Advisory Committee.
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