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Greek Tourism Minister Olga Kefalogianni (second from right) and TikTok Managing Director of Global Business Solutions in Southern Europe Adriano Accardo (thord from right) in Athens. Photo source: Greek Tourism Ministry
The Greek Tourism Ministry and the Greek National Tourism Organization (GNTO) are partnering with TikTok to create content promoting Greek tourism.
The collaboration with the social media platform was the key topic of discussion during a meeting on Friday between Tourism Minister Olga Kefalogianni and Adriano Accardo, Managing Director of Global Business Solutions for TikTok in Southern Europe.
The partnership will focus on various promotional activities, including advertising campaigns and the production of original audiovisual content. This content will be developed in collaboration with popular creators who will share personal experiences from their travels in Greece on TikTok.
The goal is to showcase Greece’s unique travel experiences, especially during off-peak seasons, while promoting niche tourism offerings such as winter, mountain, and culinary tourism.
According to the tourism ministry, the collaboration with TikTok is “innovative” and will target new audiences.
“It aligns with the ministry’s core strategy to enhance the promotion of Greece’s tourism product by leveraging modern communication tools,” the ministry said in an announcement.
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