Pictured (L-R): Jennifer Gingerich (Forefront Books), Jennie Smythe (Girlilla Marketing) and Becky Nesbitt (Forefront Books). Photo: Courtesy Girlilla Marketing
Girlilla Marketing Founder and CEO Jennie Smythe has signed an exclusive publishing deal with Forefront Books imprint Resolve Editions. She will release a memoir in 2025, distributed by Simon & Schuster.
“I have learned so many things from so many smart people—some of whom are no longer with us—and I want to honor them by passing on what they taught me,” shares Smythe. “I continue to be mentored by strong and clever people who are generous with their time. I am surrounded by co-workers who renew my inspiration and who, I believe, are more talented than me (which is great!). I have loyal clients who have stuck by me. I’ve seen trends in my business that we keep unnecessarily repeating.
“I see frequent mistakes employees make in their formative workplace years,” she continues. “I’ve made epic bad decisions as both an employee and a boss. But, where there was pain and struggle, there’s always been growth and opportunity for me. Where there’s been despair, faith has kicked its ass. Because of my losses, I’ve appreciated my wins more. I hope I can save you some hassle. I hope that I can make you think, laugh and see your own story in mine… because we are all connected, online and offline.”
Smythe has built her career as a forward-thinking entrepreneur. Her digital marketing agency, Girlilla Marketing, was founded in 2008. The female-led company leads the digital marketing campaigns for a diverse roster of world-famous entertainers and brands including Dead & Company, Willie Nelson, Darius Rucker, Blondie, Brooke Shields, Iliza Shlesinger, Terry Crews, Kristin Chenoweth, Vince Gill and many others.
With a lifelong love of music behind her, Smythe’s creative approach has earned her a multitude awards and recognition. She is a multi-year winner of the Nashville Business Journal’s Women in Music City Awards, a MusicRow Magazine Rising Women on the Row honoree and was recognized on the Nashville Post In Charge 2023: Music list.
In the upcoming memoir, Smythe will reflect on her two decades plus of experience in the entertainment industry and digital marketing space. She will also discuss the challenges of becoming an entrepreneur, fighting breast cancer and more.
“From the moment I met Jennie and read her manuscript, I knew it was a perfect match,” says Becky Nesbitt, Publisher, Resolve Editions. “Her journey to the top of the industry is a testament to her grit, determination, and resilience through both wins and losses. Her story will undoubtedly inspire readers everywhere. Having worked with a diverse range of clients, Jennie has proven herself to be a force for good in the industry, and we could not be more pleased to share her incredible story with the world next year.”
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