Following the news that he will step into the role of Droga5 Australia and New Zealand CEO, we sat down with Matt Michael to talk all about the move and plans for the business.
On Monday, Accenture Song confirmed that Michael will take on the position from 1 December, and Bronwyn van der Merwe as Accenture Song lead for Australia and New Zealand, starting this week.
Appearing on a new episode of the Mumbrellacast, Michael – who is the current managing director of The Monkeys – said the conversations began following news that Mark Green would head to New York as the new global CEO of Droga5.
“I guess over the last month or so we’ve been having conversations about how we move forward with the gap that is left and who fills the very large shoes that he leaves,” Michael said.
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“Obviously, we are transitioning into Droga5 from The Monkeys, so in a lot of ways it’s kind of business as usual … and the ambition is that we are tying together a really great global network under the single very, very prestigious creative moniker of Droga5.
“And that allows us a lot more access into global teams, global assets, but predominantly, we’re still moving forward with what we’ve always done around provocative thinking in this country and bringing creative ideas to our clients to make as big an impact in the world as we can.”
Michael said the entire team is committed to continuing to grow the business and “step up”.
Michael (left) and van der Merwe (right)
“I’d say the gauntlet has been thrown down to try to do bigger and better and more than what we’ve ever done,” he said.
Michael, who has been at The Monkeys since 2011, and spent 10 years as MD, said the opportunity is “super exciting”.
“I think anyone that works in the creative industries wants to work at Droga5,” he explained.
“It’s a super exciting thing to take on such a prestigious name, but it’s also an opportunity to drive further and lift it to another level. And that’s really what I’m going to be focusing on is how do I keep taking it further and doing great things?”
For Michael, it will be business as usual for the company but there will be some exciting adjustments along the way.
“I think what [people] can expect is… more creativity,” he said.
“And I think that’s what’s really exciting to us is how do we do fantastic marketing campaigns, fantastic advertising campaigns, but then how do we also find creative solutions to new problems that our clients are putting in front of us and really change the landscape of business through a customer lens?”
Listen to the full episode here.
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