Sheridan, Wyoming — Former President Donald Trump has entered the luxury watch market, promoting timepieces under the brand “Trump Watch.” The promotional material, featuring Trump behind a desk, draws attention to the exclusive nature of these watches, one of which carries a six-figure price tag. The watches are marketed with claims of “Swiss-made power and precision.”
An investigation by CNN has traced the manufacturing and distribution roots of the Trump-branded watches to TheBestWatchesOnEarth LLC. The company’s registered address is a nondescript office space in a small shopping center in Sheridan, Wyoming. The center includes various businesses like H&R Block and Wendy’s, with the office space holding no visible signs of the watchmaking activity claimed by the Trump brand.
TheBestWatchesOnEarth LLC shares its address with multiple companies, some of which sell Trump-themed products. One such company, Kingdom Honey LLC, registered as “TheBestHoneyOnEarth,” offers “Male Enhancement Honey” with products previously flagged by the FDA. These connections have raised questions about the legitimacy and transparency of the ventures.
CNN has been unsuccessful in drawing a direct link between the honey company and Trump. Vladimir Dmitriev, a spokesman for the honey seller, described the company as “highly reputable”, but declined to provide further details or comment on any potential ties to Trump, citing directives not to engage with media before Election Day. Similarly, attempts to obtain more information from Trump’s campaign and TheBestWatchesOnEarth met with non-responses.
Many of these businesses, including TheBestWatchesOnEarth, list Andrew Pierce as their organizer and registered agent. CNN was informed that Pierce often operates from Puerto Rico, and his company confirmed its role as registered agents for various entities, including Trump-related businesses. However, they claim no involvement in the operational aspects of these companies.
Despite the lack of clarity surrounding its operations, TheBestWatchesOnEarth promotes the watches as limited edition, with prices ranging from $499 to $100,000. The high-priced model is termed “Tourbillon” and is limited to 147 pieces. Nonetheless, criticism within the luxury watch community has surfaced, with reviewers questioning the value and quality of the watches.
While former President Trump has a history of licensing his name for business ventures, many have questioned the timing and transparency of these current endeavors, particularly as he gears up for another presidential run. Previous licensing efforts have linked him to products like Trump Vodka and Trump Steaks, many of which dissolved prior to his 2017 inauguration.
This latest venture, along with other recent deals, illustrates a significant commercial effort during a political comeback, showcasing a unique intertwining of business and political campaigning. Financial disclosures from Trump’s campaign reveal that these ventures have yielded significant financial returns.
The luxury watch market remains skeptical of the Trump-branded watches, emphasizing the need for consumers to be cautious of such high-priced items without substantial verification of their origins and quality.
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