Destination Niagara USA has announced that Niagara Falls will host Destination East, the premier event for meetings and incentive professionals sourcing programs in the eastern U.S., from Monday through Wednesday at the Niagara Falls Convention Center.
Destination East will bring in more than 120 attendees and connects meeting planners with suppliers, including destinations, hotels, destination management companies, technology, merchandise providers, and other services from across the eastern United States. This gathering is an opportunity for the region to showcase its unique offerings as a destination for meetings and events. “Introducing new experiences sets programs apart and cultivates meaningful connections among attendees,” said Shalise DeMott, CMP, vice president of sales for Northstar Meetings Group. “As a newly featured destination in our event portfolio, we are eager to present Niagara Falls’ natural beauty and distinctive experiences to this year’s Destination East attendees.”
In addition to activities at the Niagara Falls Convention Center, attendees will enjoy site visits to a range of local venues, including the Sheraton Niagara Falls, Cambria Hotel, Hyatt Place, and DoubleTree by Hilton Hotel Niagara Falls. The event will also include curated experiences at iconic local attractions such as Niagara Falls State Park, Great Lakes 360 and the Aquarium of Niagara, and the new Live on Air Fallsview Balloon Ride. Participants will have the chance to dine at the Hard Rock Cafe and Savor Restaurant, located within the Niagara Falls Culinary Institute.
“The estimated economic impact of this one event is measured to be more than $150,000,” said John Percy, president and CEO of Destination Niagara USA. “However, the true value lies in the opportunity to showcase Niagara Falls USA to so many meeting planners. The exposure we provide here will lead to future bookings and ultimately more dollars flowing into the local economy for years to come.”
Destination East is a pivotal event for the region, offering an unparalleled platform for Niagara Falls USA to demonstrate its capabilities as a prime destination for meetings, incentives, conferences, and exhibitions.
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