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In a strong show of support for local merchants, restaurants, and the region’s cultural events, the Yes on Measure F campaign… highlighted the growing coalition of endorsements from the small business owners and local community leaders who support the pro-small business, pro-housing Measure F on the November ballot.
Measure F, the Housing for All & Downtown Vitality initiative, preserves the economic and cultural lifeblood of the city’s historic town and rezones the abandoned Jacobs site for more housing. An impressive and still-growing list of individuals with businesses downtown has endorsed Measure F to ensure an accessible downtown while addressing Eureka’s housing needs.
“We cherish our visitors to the Old Town and Downtown area, and we want them to feel welcome by making sure they can get here, park, do their business, and enjoy everything downtown Eureka has to offer,” said Susan Santsche, owner of The Spa at Personal Choice. “Measure F is needed to ensure our businesses can stay open by providing enough parking for customers, tourists, employees, and everyone who wants to spend time in our beautiful Downtown. Right now, the city’s plan doesn’t do that and will be devastating to our local economy.”
Measure F is simple and does two important things for Eureka:
- Measure F rezones and opens the vacant Jacobs site for desperately needed housing for working and middle-income families.
- Measure F saves our Downtown shops, restaurants, and small businesses by ensuring they have the accessible parking they need to keep their doors open.
Two former Eureka mayors, Nancy Fleming (1990 – 2002) and Frank Jager (2010-2018), are among the high-profile endorsers of Measure F.
“As mayor of Eureka for 12 years, I worked hard with our local small businesses, shops, and restaurants on the Main Street America project to revitalize our downtown,” Mayor Fleming said. “I want to protect our Old Town businesses and have talked to many shopkeepers worried about losing even more parking. As our holidays approach, along with our rainy season, please vote to protect them and the charm and vitality that makes our city unique. I encourage a YES on F – it’s a better plan for Eureka!”
Fellow former Mayor Jager said, “We are all committed to the well-being of our city, its businesses, and its residents. Measure F focuses on two crucial issues: housing and downtown accessibility. By passing Measure F, we can facilitate the development of necessary housing at the Jacobs site and safeguard the parking for our downtown businesses.”
“As voters’ ballots drop in their mailbox, it is imperative for the future of Eureka that they return their ballots,” Jager added. “To protect our economic vitality, and zone the Jacobs site for desperately needed housing, voters need to return their ballots and vote YES on Measure F TODAY.”
Research shows that many voters favor what Measure F will do for Eureka. In a poll conducted among Eureka voters this summer, those surveyed widely agreed that the former Jacobs Middle School property—currently vacant and deteriorating—should become housing rather than the CHP’s regional headquarters.
According to the poll, 60% of respondents believe Jacobs should become housing, while just 22% favor the state building. There is also significant support – 62%- for keeping Downtown Eureka vibrant as a center of tourism, arts, and cultural events by maintaining accessible parking.
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Contact: Gail Rymer
This post was originally published on here
