The month of October in Sacramento means big business.With two major music festivals, Aftershock and GoldenSky taking place during back-to-back weekends, up next for Sacramento is Ironman California.Heading to the capital city this week are 3,000 athletes and their support crews from all over the world.Visit Sacramento reports the three events will bring $60 million in an economic boost.Business at Mike’s Bikes is spinning in high gear this week.”It’s been like a month and a half that a lot of people have called us for the appointments,” said manager Marc Peterson.Peterson said he’s bringing in more mechanics to help assemble bikes for Ironman athletes flying here for the race.They have 65 appointments scheduled this week. “The frame, we just put in the wheels, front wheel, rear wheel and then go through the shifting,” he said. “More importantly is we check every single bolt on the bike to make sure it’s tight.”Dave Eadie with Visit Sacramento said October’s events showcase Sacramento’s diversity and visitors spend money on hotels, shops and restaurants.”We’re ready. We’ve got one more big weekend ahead of us, and it’s exciting,” Eadie said. “Aftershock to Ironman with GoldenSky country music festival in the middle, it’s thousands of visitors from not just around the country, but around the world.”Something important to the city is that visitors spend that cash downtown.”There’s no reason why we shouldn’t be hosting these types of events, but to do it successfully and do it on a repeat basis,” said Scott Ford.Ford is the deputy director for Downtown Sacramento Partnership and said the pandemic hurt downtown, but these major events are helping change the economic outlook.”It’s not that office, it’s not that government isn’t going to continue to be an important backbone, but if we can continue to build upon this experience with the economy and the tourism,” Ford said. Some athletes consider nutrition to be the fourth discipline of the race, and last year, Mike’s Bikes learned that important lesson as they ran out of product. This year, Peterson said they tripled their supply.Mike’s Bikes expects to see a 15% hike in sales because there are always last-minute needs people forget to pack.”One thing we underestimated on was nutrition, and we thought we had enough for the whole triathlon event. But no, we were swamped,” said Peterson.When it comes to “Sacranomics” and events rolling out the red carpet for visitors, the month of October could carry the city through to the finish line. Ironman California is a 2.4-mile swim in the American and Sacramento rivers, followed by a 112-mile bike ride through the delta and then a marathon, ending at the state Capitol. Sacramento has a contract with Ironman until 2028.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletterDo you have photos or video of an incident? If so, upload them to KCRA.com/upload. Be sure to include your name and additional details so we can give you proper credit online and on TV.
The month of October in Sacramento means big business.
With two major music festivals, Aftershock and GoldenSky taking place during back-to-back weekends, up next for Sacramento is Ironman California.
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Heading to the capital city this week are 3,000 athletes and their support crews from all over the world.
Visit Sacramento reports the three events will bring $60 million in an economic boost.
Business at Mike’s Bikes is spinning in high gear this week.
“It’s been like a month and a half that a lot of people have called us for the appointments,” said manager Marc Peterson.
Peterson said he’s bringing in more mechanics to help assemble bikes for Ironman athletes flying here for the race.
They have 65 appointments scheduled this week.
“The frame, we just put in the wheels, front wheel, rear wheel and then go through the shifting,” he said. “More importantly is we check every single bolt on the bike to make sure it’s tight.”
Dave Eadie with Visit Sacramento said October’s events showcase Sacramento’s diversity and visitors spend money on hotels, shops and restaurants.
“We’re ready. We’ve got one more big weekend ahead of us, and it’s exciting,” Eadie said. “Aftershock to Ironman with GoldenSky country music festival in the middle, it’s thousands of visitors from not just around the country, but around the world.”
Something important to the city is that visitors spend that cash downtown.
“There’s no reason why we shouldn’t be hosting these types of events, but to do it successfully and do it on a repeat basis,” said Scott Ford.
Ford is the deputy director for Downtown Sacramento Partnership and said the pandemic hurt downtown, but these major events are helping change the economic outlook.
“It’s not that office, it’s not that government isn’t going to continue to be an important backbone, but if we can continue to build upon this experience with the economy and the tourism,” Ford said.
Some athletes consider nutrition to be the fourth discipline of the race, and last year, Mike’s Bikes learned that important lesson as they ran out of product. This year, Peterson said they tripled their supply.
Mike’s Bikes expects to see a 15% hike in sales because there are always last-minute needs people forget to pack.
“One thing we underestimated on was nutrition, and we thought we had enough for the whole triathlon event. But no, we were swamped,” said Peterson.
When it comes to “Sacranomics” and events rolling out the red carpet for visitors, the month of October could carry the city through to the finish line.
Ironman California is a 2.4-mile swim in the American and Sacramento rivers, followed by a 112-mile bike ride through the delta and then a marathon, ending at the state Capitol.
Sacramento has a contract with Ironman until 2028.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter
Do you have photos or video of an incident? If so, upload them to KCRA.com/upload. Be sure to include your name and additional details so we can give you proper credit online and on TV.
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