At the third annual women in business event, hosted by the Broomfield Area Chamber, women from across the Front Range gathered to network, trade secrets and uplift each other.
The event was full of businesswomen, from every rung of the business ladder, all united to help break down barriers while banding together to promote success among the attendees. With many of them clad in pink, the event had a colorful and vibrant feel, full of life and packed with women who want to make a difference.
“We aim to elevate everyone’s voices, celebrate their achievements and drive positive change in the business landscape,” said Broomfield Area Chamber Board Member Christan Parkin, who works at AdventHealth Avista. “Today’s event is a celebration of those who are breaking barriers, supporting one another and paving the way for future generations.”
The event, named EmpowHER, aims to uplift women in business. The event included a keynote speaker and breakout rooms as well as networking opportunities at business tables and a sit-down lunch.
“If someone had told me 30 years ago when I started college that I would be a financial services business owner who had a seven-figure business, I would have laughed first and then I would have cried,” keynote speaker Christina Martinez said.
Martinez, in the financial services sector, tackles the ups and downs of business ownership with grace and humor. Her keynote speech focused on leveling up business ownership, with emphasis given to believing in yourself and holding yourself accountable.
“I just challenge you to be better tomorrow than you are today — because when you are, your confidence will increase, you will build the business you say that you dream of having, and I know that because this has to be a dream that’s come true,” Martinez said.
Martinez said that as a mother, widow and breast cancer survivor she had to believe in herself to succeed. She explained the importance of clarity and, as a business owner, making sure to invest in yourself.
The event also featured breakout presentations, one of which was from dynamic duo Allison Lime and Gary Wright.
Wright got his start in business working for Southern Living Magazine and said that his focus has been on uplifting and highlighting the stories of women. From bakers to house-flippers, he’s showcased the talents of all kinds of women who appear in the publication.
“Being invited to come to a town like Broomfield is a gift for me, because it takes me back to many decades ago to hearing women’s stories who are doing what you may think is the most mundane thing on the planet … but people are interested in those stories,” he said.
One example he gave was of Sister Schubert’s dinner rolls, a bread company that started with just one woman making rolls on her porch from her grandmother’s recipe.
“Over the 35 years since she launched, she’s now in every grocery, every Target, every Walmart in the country,” he said. “I think up to 9 million rolls per day are made in her factory, and she’s the largest employer in south Alabama.”
Wright said when he first met Schubert, she was just making rolls for the folks in her small town, always donating pans of bread to those in need. But by focusing on the story behind those rolls and highlighting the recipe, she’s become a household name.
“She knows it’s not really about the bread, it’s about what you feel when you experience that product,” he said.
For more information about the Broomfield Area Chamber and to stay up to date on its upcoming events, visit broomfieldchamber.com
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