Traveloka’s 10.10 Travel Fest sparks a 127% surge in flight and accommodation searches, revealing key trends shaping year-end travel behavior.
BANGKOK, THAILAND – Traveloka reports a strong performance from its 10.10 Travel Fest, driving a 127% surge in searches for flight and accommodation targeting year-end holidays. With discounts of up to 50%, the campaign empowered travellers to plan ahead, ensuring dream gateways are both affordable and well-prepared.
Beyond generating strong bookings, the campaign revealed key travel trends shaping consumer behavior across the region, signaling travellers’ eagerness to make the most of year-end holidays and kickstart 2025 with meaningful experiences.
“The 10.10 Travel Fest reflects our continued commitment to understanding and meeting travellers’ evolving needs,” Caesar Indra, President of Traveloka remarked. “By anticipating these trends and offering personalized platform solutions, we enable travellers to plan with confidence and explore new travel possibilities. This campaign has not only delivered exceptional value to travellers but has also reinforced our role in supporting tourism recovery and growth in the region.”
The campaign brought together leading travel providers and hospitality brands such as Qatar Airways, Millennium Hotels & Resorts, Universal Studios Singapore, and many more, offering travellers exclusive deals on flights, hotels, and travel activities. With options ranging from family vacations and international getaways to cruises and immersive stays, these partnerships ensured the campaign met the varied preferences of today’s travelers.
“Traveloka 10.10 Travel Fest drove great visibility for our hotels across key markets, bringing in significant brand awareness to enhance our market presence with excellent messaging. Traveloka’s outstanding support helped us create a standout presence, ensuring the most optimal outcome of the campaign while maintaining a strong focus and compliance to our distribution strategy. We are thrilled with the outcome and excited for our future collaborations to continue delivering outstanding guest experiences,” Ali Asger Lehry, Vice President Revenue Management – Asia for Millennium Hotels and Resorts
Key travel trends that shaped this year’s 10.10 Travel Fest:
Surge in Early Bookings for International Flights
The Traveloka 10.10 Travel Fest sparked a wave of early bookings, with nearly 60% of travellers securing international flights more than 30 days in advance. This trend highlights a growing preference for planning ahead to secure the best deals. With exclusive, time-limited discounts, this campaign inspired travellers to lock in their plans early, ensuring seamless and cost-effective getaways.
Top Destinations for Thailand Travellers
Traveloka’s 10.10 Travel Fest showcased the most sought-after destinations for Thailand travellers. Internationally, Taiwan, Japan, Hong Kong, Vietnam, Malaysia, Singapore remained among the top choices. Domestically, Chiang Mai, Bangkok, Hat Yai, Phuket, Ubon Ratchathani stood out, offering a variety of scenic landscapes, cultural experiences, and culinary delights. This year’s campaign not only reinforced these locations’ popularity but also revealed a desire for diverse travel experiences, from bustling city life to serene beach retreats.
Growing Interest in Cruises
The campaign saw an almost twofold increase in transactions for cruises, signaling a rising interest in unique, all-inclusive travel experiences. Cruises are becoming an appealing option for year-end celebrations, offering travellers the chance to explore multiple destinations while enjoying the convenience and leisure of life at sea.
Rising Demand for Immersive and Authentic Accommodations
Southeast Asian travellers are increasingly seeking immersion stays that offer authentic cultural experiences. Ryokans, with their traditional Japanese charm, saw an impressive 101% rise in search, while boat accommodations surged by 52%, allowing travellers to experience destinations from a whole new perspective. Additionally, the allure of staying in a Riad, a quintessential Moroccan experience, witnessed a 63% increase. This trend highlights a shift toward culturally rich and meaningful travel experiences that go beyond conventional hotel stays.
This post was originally published on here
