A new study by Continental Mobility reveals that a majority of younger drivers in Germany view cars as a status symbol, while also showing strong enthusiasm for technological advancements such as automated driving and AI voice assistants. The study, conducted by market research firm infas in Germany, China, France, Japan, and the USA, surveyed 5,000 people aged 18 and over to explore mobility preferences and trends.
More than half (54%) of Germans under 34 view cars as a symbol of prestige, in contrast to only 25% who felt the same in a 2017 study. The study also found that younger drivers in urban areas are more likely to see cars as status items, with 67% of respondents in cities expressing this view. This contrasts with only 49% in rural areas.
However, younger generations also see cars as functional. Over half (51%) of 25- to 34-year-olds believe future vehicles should serve as safe spaces where one can work, relax, and even enjoy leisure activities like reading or gaming.
Technological features remain popular among younger drivers in Germany. More than two-thirds (65%) of those aged 18 to 34 view automated driving as a positive development, compared to only 39% of those aged 55 and over. Similarly, digital voice assistants powered by AI are widely favoured, with 74% of young Germans interested in AI assistants that could act as virtual travel companions, recommending restaurants, locating parking spaces, or providing local information.
Acceptance of fully electric vehicles remains low in Germany, where only 3% of respondents currently own an electric car. However, there is strong interest in hybrid models, which combine a combustion engine with an electric motor. Almost half (48%) of Germans who don’t own an EV would consider a hybrid as their next car, while 43% of current hybrid drivers express interest in fully electric vehicles as their next choice.
Sustainability is an important factor, with younger people showing a strong interest in eco-friendly options, including sustainable tyres. Among 25- to 34-year-olds, 65% are willing to pay more for tyres made from renewable materials. Meanwhile, affordability remains a significant concern, as 71% of Germans worry about the rising costs of personal mobility
The Continental Mobility Study 2024, now in its eighth edition, aims to provide insight into evolving mobility trends and offers an international perspective on topics such as automated driving, AI, sustainability, and government regulation.
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