PROVIDENCIALES, TURKS AND CAICOS ISLANDS – Cruise Tourism in the Turks and Caicos Islands is booming, earning the destination a whopping US $116 million over the 2023/2024 period.
A new Business Research & Economic Advisors (BREA) report entitled “The Economic Contribution of Cruise Tourism to the Destination Economies, a Survey-based Analysis of the Impacts of Passenger, Crew and Cruise Line Spending” revealed that passenger and crew visits along with additional expenditures by the cruise lines and the destination itself generated a total of US$116.1 million in cruise tourism expenditure during the 2023/2024 cruise year.
The expenditure supported direct employment of 1,197 residents of the Turks and Caicos Islands paying $21.8 million in annual wages.
Quoting data collected from the Ministry of Tourism, the report said 945,040 cruise passengers arrived aboard cruise ships during the 2023/2024 cruise year. Of these, an estimated 796,670 passengers (84%) disembarked and visited the Grand Turk destination where the cruise port is located.
Utilising additional industry data and visiting cruise lines, the survey said 288,515 crew were aboard the cruise ships and 30 percent, or 87,710 crew, disembarked and visited the destination.
The report noted that passenger arrivals are up 15 percent from the last study in 2017/18.
“This is fantastic news, particularly for Grand Turk, our cruise capital,” said Minister of Tourism, the Hon. Josephine Connolly in response to the results of the surveys. “I am very proud of the work that our taxi drivers, tour operators, vendors and suppliers have been doing in Grand Turk to enhance the service and offerings to all who visit our shores. They have shown a commitment to truly develop the cruise industry and it is paying off.”
The Minister said that the Ministry of Tourism and Experience Turks and Caicos have been supporting tourism stakeholders in Grand Turk through a variety of initiatives.
“Through the TIDES programme from the Department of Tourism, we are ensuring that everyone is knowledgeable about the destination and can operate at a high standard. Experience Turks and Caicos recently held two workshops in collaboration with the Aquila Centre for Cruise Excellence in Product Development and Vendor Excellence for the cruise industry and the team has been working on developing new products such as Taste of Turks and Caicos which will introduce our enticing cuisine to cruise passengers every Thursday from November 7th as well as enhancing existing products with signage and maps,” Minister Connolly said.
The FCCA report is based on results from a survey conducted among passenger and crew onboard ships of member cruise lines. The surveys were undertaken during the eight-month period beginning in October 2023 and ending in May 2024 and were distributed onboard the ships via QR codes. Guests and crew completed the surveys online and they were only surveyed once during a cruise itinerary.
The survey found that passengers accounted for the group that spent the most followed by crew and cruise lines and destinations. For the entire 2023/2024 cruise year, the estimated 791,730 cruise passengers who disembarked and spent a total of US$81.4 million.
Passengers spent 73 percent of their onshore expenditure on shore excursions, watches and jewelry, and food and beverages.
Crew spent money on food and beverages, clothing, and other purchases which accounted for 74 percent of their onshore spending. For the entire 2023/2024 cruise year, the estimated 95,780 crew who went ashore and visited Grand Turk spent an estimated total of $4.5 million ($US).
Cruise lines made payments to local businesses for a variety of goods and services, including payments for port fees and taxes, navigation services, utilities and other supplies. The destination itself had employees and employee wages related to its cruise operations. Based upon data provided by the FCCA member cruise lines and the destination, the report estimates that cruise lines and the Turks and Caicos Islands itself were responsible for approximately $30.2 million in direct spending during the 2023/2024 cruise year.
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