Your Brand Travel is redefining how lifestyle brands connect with their customers by offering a cutting-edge digital platform that merges brands with travel providers to create new opportunities for revenue and loyalty growth. The platform enables brands to seamlessly offer tailored trips and adventures directly to their customers, enhancing engagement and opening new sales channels. The first brand to leverage this innovative solution is ISBJÖRN of Sweden, with the launch of ISBJÖRN Adventure.
“This is an exciting new sales channel for both travel providers and brands, where we’re bringing them together in a way that benefits everyone,” says Karin Gydemo Grahnlöf, Co-founder of Your Brand Travel. “We’re helping brands like ISBJÖRN not only enhance customer loyalty but also create a more sustainable business model by offering travel options that reflect their brand values. It’s a win-win for both brands and providers, while delivering exceptional experiences to customers.”
Karin Gydemo Grahnlöf has extensive experience in the travel industry and, together with her colleague Linda Wasell through their company Future Fridays, has long been a member of the Adventure Travel Trade Association (ATTA). Over the years, they’ve gained a deep understanding of how merging different sectors—such as tour operators, outdoor gear, apparel, and travel—can create significant value for both businesses and customers.
With this knowledge, Your Brand Travel is positioned as a game changer, introducing a new way of collaboration between tour operators and brands in the apparel and equipment space. Now, Your Brand Travel is taking a significant step forward by offering a service that makes it easier than ever for businesses to connect, collaborate, and benefit from this new approach to travel and customer engagement.
Transforming Brand Loyalty into Experiences
For brands looking to boost engagement and customer loyalty, Your Brand Travel provides an innovative way to connect with customers beyond traditional products. By offering personalized travel experiences, brands can meet their customers’ needs and interests while creating deeper connections. The platform gives brands an opportunity to convert storytelling into “storydoing,” turning followers and buyers into loyal, long-term customers through memorable experiences.
“With ISBJÖRN Adventure, we are able to not only outfit young explorers but also provide them and their families with the opportunity to experience nature through travel,” says Maria Frykman, CEO of ISBJÖRN of Sweden. “We believe that spending time outdoors fosters a deeper connection to nature, and if we can inspire families to do that, we’re supporting both healthier lifestyles and environmental stewardship.”
Storytelling To StorydoinYour Brand Travel: A Digital Solution for Any Brand
The Your Brand Travel platform is designed for any brand looking to diversify their revenue streams and enhance customer loyalty through B2C travel offerings. It provides brands with an all-in-one solution to offer curated travel experiences directly to their customer base. The platform manages everything—trip selection, bookings, customer service, and even partnerships with tour operators and service providers. It’s a turnkey solution for brands ready to go beyond traditional sales.
“We are thrilled to launch ISBJÖRN Adventure with ISBJÖRN of Sweden as our first brand partner,” says Tamer Khairy, CEO & Founder of Your Brand Travel. “Our platform is designed to help brands add new value by offering experiences that align with their customers’ passions. ISBJÖRN Adventure is just the beginning of how we can transform customer engagement into lasting relationships through travel.”
New Opportunities for Adventure Providers
Tour operators, accommodations, and activity providers also benefit from the Your Brand Travel platform. By partnering with brands like ISBJÖRN, they gain access to an engaged, loyal customer base. The platform enables them to offer trips and activities tailored to specific brand audiences, opening new revenue channels and increasing visibility.
How It Works
The Your Brand Travel platform integrates seamlessly with existing brand ecosystems, allowing companies to add travel as a natural extension of their offerings. For ISBJÖRN, the platform allows customers to earn bonus points for every trip booked, which they can redeem for future purchases. This integration strengthens customer loyalty while creating new revenue streams.
“By offering travel through ISBJÖRN Adventure, we are enhancing the entire customer experience,” says Maria Frykman. “Customers can now not only buy gear for their outdoor adventures but book the entire trip, gaining rewards and building a stronger connection with our brand.
A Platform for Brand Growth & Sustainability
The Your Brand Travel platform isn’t just about increasing revenue; it’s about sustainability too. The platform enables brands to offer experiences that align with their environmental and social values. Whether through eco-friendly destinations or sustainable travel choices, Your Brand Travel helps brands promote responsible tourism while creating meaningful experiences for their customers.
About Your Brand Travel
Your Brand Travel is an innovative digital platform that helps lifestyle brands offer tailored travel and experience packages to their customers. The platform manages the entire process, from selecting trips and activities to booking systems and customer service, allowing brands to seamlessly integrate travel into their offerings and enhance customer loyalty.
About ISBJÖRN of Sweden
ISBJÖRN of Sweden is a Swedish brand known for creating sustainable, durable outerwear for children and young people. Through ISBJÖRN Adventure, they now offer families the opportunity to explore nature through exciting trips and activities, aligning with their mission to encourage active and sustainable living.
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