Vietnam’s tourism delegation, led by VNAT Vice Chairman Pham Van Thuy, highlighted diverse travel offerings, culture, and business collaboration opportunities.
Representing Vietnam at the World Travel Market 2024, the Viet Nam National Authority of Tourism (VNAT) delegation was led by Vice Chairman Pham Van Thuy. Accompanied by representatives from the Viet Nam Tourism Development Fund under the Ministry of Culture, Sports, and Tourism, as well as officials from various localities and key tourism businesses, the delegation underscored Vietnam’s continued commitment to international tourism growth and sustainability.
Vietnam’s Vibrant Presence at WTM London 2024
The Vietnam Tourism Stand at WTM London 2024 spanned 150 square meters and features key tourism localities, leading corporations, and enterprises dedicated to showcasing the country’s diverse offerings. This prime exhibition space serves as a hub for promoting Vietnam’s tourism potential, with dynamic presentations and networking opportunities designed to connect Vietnamese tourism businesses with international buyers, media representatives, and other stakeholders.
Key activities at the Vietnam Tourism Stand include tourism promotion events, meetings with businesses and press representatives, and presentations of Vietnam’s unique travel offerings. Vietnamese localities and businesses leverage this global platform to explore new collaborations and strengthen their international presence, reinforcing the country’s position as a dynamic and competitive travel destination.
Highlighting Vietnam’s Rich Tourism Offerings
At WTM London, Vietnam’s tourism representatives emphasize a diverse array of travel experiences tailored to meet evolving global demands. Main offerings include:
- Sea and Island Tourism: Pristine beaches and idyllic islands, perfect for sun seekers and water sports enthusiasts.
- Nature Tourism: National parks, mountainous landscapes, and eco-tourism experiences that highlight Vietnam’s rich biodiversity.
- Culture Tourism: Historical and cultural sites, traditional festivals, and immersive experiences that celebrate Vietnam’s heritage.
- City Break Tourism: Urban experiences that combine the hustle of major cities like Hanoi and Ho Chi Minh City with vibrant local culture.]
Supplementing these core offerings, Vietnam also promotes adventure travel, culinary tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) travel, family travel, health and wellness tourism, and golf tourism. Together, these product lines showcase Vietnam’s versatility and its ability to cater to a wide range of international traveler preferences.
Promoting Business and Cultural Connections
Throughout the three-day event, Vietnam’s tourism stakeholders engaged in fruitful discussions with international partners, exploring business cooperation opportunities, exchanging knowledge, and sharing best practices. Activities at the Vietnam Tourism Stand highlight the country’s commitment to promoting its culture, natural beauty, and tourism potential to a global audience, while fostering meaningful connections across the industry.
As global travel trends continue to evolve, the country’s active participation in events such as WTM London reflects its dedication to positioning itself as a leading destination. The presence of the VNAT-led delegation underscores the country’s ambitions to blend tradition, innovation, and sustainability within its tourism development strategy, leaving a lasting impression on the global travel and hospitality industry.
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.
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