Benny Blanco, a well-known artist and food enthusiast, collaborated with Adobe Express to help small businesses improve their online presence by providing a collection of free creative templates for restaurants.
The campaign is part of Adobe’s larger mission of providing SMBs with simply accessible creative tools.
Collaborating with MAMA, an LA-based organization dedicated to assisting immigrant-run, family-owned restaurants, the campaign chose a local restaurant to create a total marketing makeover.
Mariscos 4 Vientosa, a multigenerational restaurant and one of Blanco’s favorite restaurants in Los Angeles, was selected due to its inspiring story and enthusiastic owners.
Govind Balakrishnan, SVP of Express Product Group & Digital Media Services at Adobe, stated in a press release that Adobe is pleased to see the campaign inspire other entrepreneurs to stand out among their audiences.
“Adobe Express is already helping millions of people – from solopreneurs and SMBs to marketers and business users in some of the world’s largest organizations – promote their passions and grow their businesses.
We’re excited to see the work we’ve done with Benny and the Mariscos team inspire other entrepreneurs to makeover their marketing and stand out with their audiences,” he said.
It is tough to start a small business and market it successfully to maximize conversions, emphasizing the need to understand how to use SMB marketing tools such as Adobe Express to promote products and services at a low cost.
Using Celebrity Influence to Make Creative Tools Accessible
“Create Anything” combines humor and creativity in a seven-minute video that shows Blanco utilizing Adobe Express to revolutionize the marketing of Mariscos 4 Vientos.
“I’m here to help them get even more love using my templates to make stuff like flyers, menus, and social posts all while I eat as much as humanly possible,” Blanco says.
While eating the restaurant’s famous shrimp tacos, he demonstrates how Adobe Express can quickly generate eye-catching brand materials.
The video shows the restaurant’s fascinating family story and legacy, while Benny develops exciting, custom designs to help the business flourish.
The campaign also encourages anyone in the United States to personalize the Benny Blanco templates and share them on social media for a chance to win $10,000 for their favorite small business.
Additionally, LA fans may sample the “El Benito Special” menu, which contains Benny Blanco’s favorite specialties, as well as a free limited-edition Mariscos 4 Vientos x Benny Blanco T-shirt designed exclusively with Adobe Express.
Brands are constantly looking for strategies to broaden their offers, increase visibility, and reach new customers.
Using location-based influencer marketing, as Adobe Express does, is a vital method for swiftly and effectively addressing this pain issue.
Partnering with a well-known celebrity like Blanco introduces Adobe Express to his fans and followers, broadening the brand’s reach into new demographics.
Previously, Adobe and Hattie Crowther partnered to develop Camden Town Women’s Football Club’s (WFC) kits and crest.
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