Arusha. The government of China has committed to supporting Tanzania in its efforts to attract 5 million tourists and generate $6 billion in tourism revenue by 2025.
Speaking at the ground-breaking ceremony for the Ngorongoro-Lengai Geopark Information Center project in Ngorongoro, Chinese Ambassador to Tanzania, Chen Mingian, emphasised China’s long-standing support for Tanzania’s economic and social development.
She highlighted the project as a milestone in China-Tanzania relations, marking China’s first overseas geological heritage conservation initiative.
“This is a privilege for Tanzania, as this project has never been done in any other country. It also aligns with the Belt and Road Initiative and the Green Development Initiative,” Ambassador Mingian stated, underscoring the potential for increased tourism collaboration.
Tanzania recorded 2,026,378 tourist arrivals and $3.534 billion in revenue in the year ending July 2024. To meet its 2025 goals, the country needs to attract an additional 2.97 million visitors and generate $2.47 billion more in revenue.
The amount rose to $3.8 billion during the year ending September 2024 as the number of tourists rose to 2,068,856.
Ambassador Mingian expressed confidence in Tanzania’s ability to meet these targets, citing its rich tourism assets, including World Heritage Sites such as Mount Kilimanjaro, Serengeti National Park, Zanzibar, and Ngorongoro Crater.
China has actively promoted Tanzania as a tourist destination. Initiatives such as the film Tanzania Amazing, starring Chinese Cultural and Tourism Ambassador Kim Dong, have bolstered awareness of Tanzania’s attractions among Chinese audiences.
Ambassador Mingian also highlighted China’s contributions to Tanzania’s tourism infrastructure, including investments in airports, roads, and hotels.
The Ngorongoro-Lengai Geopark Information Center, funded by over Sh22 billion, will serve as a hub for showcasing the region’s geological, archaeological, and cultural heritage.
The Chief Conservator of Cultural and Geological Heritage, Dr Agness Gidna, said that the centre would include features such as exhibits on the geological history of Ngorongoro Crater, cultural artefacts from local hunting communities, and an exhibition hall accommodating over 100 visitors.
“This centre will allow tourists to explore Ngorongoro’s attractions in an immersive way, enhancing their overall experience and encouraging them to share their stories when they return home,” Dr Gidna said.
Natural Resources and Tourism Minister Ambassador Pindi Chana emphasised the importance of involving local communities in the project.
She noted that their participation would enhance security, conservation, and the project’s broader goals.
Residents from districts such as Karatu, Ngorongoro, Monduli, and Longido are expected to benefit from the increased tourist activities and associated economic opportunities.
The chairman of the NCAA Board, Retired General Venance Mabeyo, assured that the project would adhere to international standards and be completed by May 2025, allowing tourists to explore the centre’s offerings soon thereafter.
This project aligns with the China-Africa Cooperation Forum (FOCAC) agenda and strengthens the strategic partnership between the two nations, further positioning Tanzania as a leading tourism destination in East Africa.
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