Dubai: The inaugural Forbes Middle East Medical Tourism and Wellness Summit, powered by American Hospital, has officially opened in Dubai, bringing together leading professionals from the healthcare, travel, and fitness industries.
The event is designed to address the latest developments and challenges in medical tourism and wellness.
Prominent figures attended the first day, including H.E. Khalfan Belhoul, CEO of Dubai Future Foundation; Dr. Marwan Al Mulla, CEO of the Health Regulation Sector at Dubai Health Authority; and Hoor Al Khaja, Senior Vice President of International Operations at Dubai’s Department of Economy and Tourism.
Other distinguished guests included H.E. Hessa Bint Essa Buhumaid, Director General of Dubai’s Community Development Authority; H.E. Dr. Farida Al Hosani, Chair of the WHO PIP Advisory Group; and Sherif Beshara, Group CEO of Mohamed & Obaid Almulla Group and American Hospital Dubai.
Additional notable participants featured Dr. Marwan Al Kaabi, CEO of Sheikh Shakhbout Medical City, and Dr. Mohaymen Abdelghany, CEO of Fakeeh University Hospital.
The summit began with energizing activities, including yoga, meditation, and stretching sessions, setting a dynamic tone for a day filled with impactful discussions. The agenda covered key themes such as mental health, nutrition, and the growing influence of wellness tourism in transforming global travel.
Panelists examined Dubai’s strategies to solidify its position as a leading wellness tourism hub, highlighting the fusion of top-tier healthcare services with luxury travel experiences.
The discussions emphasized holistic approaches to health and underscored the critical role of wellness in driving organizational and individual success. The event also placed significant emphasis on preventive medicine and long-term health.
At the Doctors’ Corner stage, experts delved into how lifestyle choices shape overall well-being, while presenting advancements in digital dentistry, breast care, and robotic surgery. The introduction of the ‘Serene stage’ showcased innovations combining sound and technology for personalized health solutions.
Khuloud Al Omian, CEO and Editor-in-Chief of Forbes Middle East, said that, “The inaugural summit exemplifies the strength of collaboration,” emphasizing the event’s role in addressing challenges in medical tourism and wellness while paving the way for a health-focused future.
Sherif Beshara, Group CEO of Mohamed & Obaid Almulla Group and American Hospital Dubai, highlighted Dubai’s evolution as a top medical tourism destination, driven by public-private partnerships.
Fitness and wellness enthusiasts participated in the Dubai Fitness Challenge, enjoying a range of invigorating activities. The Wellness Area offered cycling and boxing sessions alongside calming practices like sunset hatha yoga and inner child healing workshops, fostering a holistic approach to well-being.
The Healing Hub provided unique experiences such as tea meditation talks and bio-resonance alignment led by S Pujah Life Balance Studio. Creative pursuits included pot painting with Nada Sketches, latte art, and a soothing hand-pan circle by Dubai Hand Pan.
The day also emphasized empowerment and community through workshops like Aurora 50’s Women Empowerment session and rhythmic performances by Dubai Drums, creating an immersive wellness atmosphere.
Forbes Middle East collaborated with several partners to make the event a success. These included the American Hospital as the presenting partner, along with strategic partnerships with the Department of Economy & Tourism, Emirates Health Services, and Dubai Health Authority and many other wellness-focused brands.
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