The Green Book Institute (GBI) honored five organizations for their contribution to the cultural tourism industry during the inaugural Celebration of Cultural Tourism Awards. Held in partnership with the National Tour Association (NTA)’s Travel Exchange, more than 700 travel professionals attended the event to hear from GBI leaders and celebrate these trailblazers of heritage and inclusivity. Ford Motor Company and Howard Johnson by Wyndham were unable to attend.
The award program, led by Karin Aaron and David Jackson of the Green Book Institute, opened with a moving video chronicling the history and significance of The Negro Motorist Green Book during the segregation era. The video sets the stage to acquaint the audience with the Green Book’s contribution and profound impact on cultural tourism. Representatives from the YMCA of the USA, the CherokeeNation, and local favorite Huntsville Revisited were honored and received a standing ovation for their contribution to preserving history and fostering inclusivity in the hospitality community.
“Cultural travel is a driving force for growth, sustainability, and meaningful community engagement,” said David Jackson, Executive Director for the Green Book Institute. “We’re proud to join this global conversation that aims to amplify the value of cultural tourism while fostering education and awareness”.
Catherine Prather, NTA president, emphasized the broader significance of cultural travel. “By celebrating and preserving the unique histories and contributions of diverse communities, we create meaningful experiences that resonate deeply with NTA members and the traveling public. Cultural tourism allows this rich history to be authentically shared, and it also financially supports local communities and small businesses around the world.”
Travel Exchange, NTA’s annual convention and appointment show, attracts representatives of destinations and tour components from all over the globe to meet with tour operators during one-on-one appointments, attend seminars, and build relationships. New to the event was the partnership between the Green Book Experience, the National Tour Association, and the American Indian Alaska Native Tourism Association (AIANTA) .to honor organizations for their contribution to cultural tourism in the spirit of the historic Negro Motorist Green Book, published from 1936 to 1967.
“I’m truly humbled to receive this honor. Preserving Huntsville’s history is a passion and a privilege, and this recognition inspires me to continue shining a light on the stories that make our community unique”., said William Hampton, Founder of Huntsville Revisited
For more information about NTA, visit NTAonline.com.
For more information about the Greenbook Institute or visit www.greenbookexperience.com.
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