COVINGTON — One award is nice. Multiple awards are even better.
The Lawrenceburg Anderson County Tourism was recently awarded numerous awards, including the Best in Show, during the 2024 Kentucky Travel Industry annual conference.
The event was held Nov. 13-15 at the Northern Kentucky Conference Center in Covington.
The local agency received multiple Gold, Silver, Bronze and the highest award, Best in Show Traverse Award for Excellence in Kentucky tourism.
“I’ve been leading two distinctly different marketing campaigns across Kentucky—Joy Ride the Bluegrass and the Kentucky After Dark Paranormal Passport program.
The opportunity to collaborate, build partnerships, and discover incredible destinations has been invaluable.
Earning top honors for these efforts was icing on the cake to what was already a rewarding experience,” said Robbie Morgan, director of tourism for Lawrenceburg.
Kentucky travel and tourism businesses and marketing organizations vie for Traverse Awards in 11 categories. A panel of out-of-state tourism industry experts judge the Traverse Awards. Award criteria include concept, creativity, results and impact.
According to KTIA president & CEO Hank Phillips, “Even more than the record breaking 227 award entries received this year, our judges were struck by the entries’ quality and creativity and by their positive impact on communities throughout the Commonwealth.
The 2024 Traverse Awards competition was by far the most intense ever, and clearly reflects why tourism in Kentucky continues its record setting pace in visitation and economic impact.”
The Kentucky Travel Industry Association represents and serves all segments of Kentucky’s tourism industry, which despite the pandemic’s severe impact, contributed $13.8 billion to Kentucky’s economy in 2023.
The nearly 1000-member association engages in advocacy and provides its members with education, information and business development opportunities.
The association also works to inform the public of the enormous economic, employment and tax revenue contributions tourism makes to the people of Kentucky.
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