The Book Marketing Society Q3 award winners were announced at a meeting last night (27th November). The awards consisted of seven categories, across which 50 campaigns were submitted for consideration across children’s and adult publishing houses. Faber won the Adult Fiction Award for Intermezzo, with the judges declaring that “the term ‘event publishing’ feels like it was invented for this campaign”.
Chair of judges, Miriam Robinson, said: “There was some particularly fancy footwork among comms teams this quarter, as the market continues to demand more from campaigns, and publishers keep aspiring to reach new audiences with their brands. A number of authors were repositioned, rebranded or reinvented, and marketers rose to the challenge, producing wildly engaging content and demonstrating a level of audience awareness that is nothing short of incredible. Excellent use of influencers, truly clever fan engagement, continued forays into foreign markets and inspired cover reveals were all on display in a truly impressive season.”
Other winners included John Murray Press for the Adult Non-Fiction category with their “joyful” campaign for Oh Miriam!, with the judges praising how it captured “the spirit of Miriam Margolyes”, driving impressive sales. The judges also noted that the book faced with an Election Day clash ahead of publication, so “pivoted to a Vote Miriam activation that beautifully brought her personality to the fore, underpinned by smart execution of digital ads”.
Spotlight Winners included Transworld for their fan-focused campaign for Think Again by Jacqueline Wilson and Canongate for their campaign for Matt Haig’s The Life Impossible. The campaign for Percy Jackson and the Olympians (PRH Children’s) was praised for being “full of clever innovations”. See below for the full list of winners.
Multi-Title
HIGHLY COMMENDED: Lord of the Flies at Seventy
Marketer: Sophie Clarke, Faber
WINNER: Sticker Dolly Dressing
Marketer: Hayley Shingles, Usborne
Guerrilla
HIGHLY COMMENDED: The Third Gilmore Girl
Marketer: Gabriela Quattromini, Vintage
WINNER: Dallergut Dream Department Store
Marketer: Katrina Smedley, Headline
Children’s
HIGHLY COMMENDED: Evenfall: The Golden Linnet
Marketers: Olivia Carson, Sophie Porteous, Chris Wells and Hannah O’Brien, Farshore
WINNER: The Majorly Awkward BFF Fails of Lottie Brooks
Marketer: Lauren Floodgate, PRH Children’s
Young Adult
HIGHLY COMMENDED: The Dagger and The Flame
Marketer: Olivia Horrox, S&S Children’s
WINNER: Immortal Dark
Marketers: Bec Gillies and Nils Jones, Hachette Children’s
Debut
HIGHLY COMMENDED: Rewitched
Marketer: Ana Taylor, Pan Macmillan
WINNER: The Phoenix Keeper
Marketer: Hennah Sandhu, Orion Books
Adult Non-Fiction
HIGHLY COMMENDED: Want
Marketer: Genista Tate-Alexander, Bloomsbury
WINNER: Oh Miriam!
Marketers: Sarah Arratoon and Kate Baguley, John Murray Press
Adult Fiction
HIGHLY COMMENDED: Daydream
Marketers: Sarah Jeffcoate and Genevieve Barratt, Simon & Schuster
WINNER: Intermezzo
Marketers: Jess Kim, Mollie Stewart and Katie Hall, Faber
Q3 2024 Spotlight Award Winners
AUDIENCE DEVELOPMENT: Think Again
Marketer: Hannah Winter, Transworld
INNOVATION: Percy Jackson and The Olympians
Marketers: Stevie Hopwood and Jess Millott, PRH Children’s
CREATIVITY: Joe Lycett’s Art Hole
Marketers: Cait Davies and Hennah Sandhu, Orion Books
GRAFT: The Life Impossible
Marketer: Alice Shortland, Jamie Norman and Alan Nevens, Canongate
FORMAT: Nexus
Marketers: Rosanna Boscawen, Katrina Northern and Natalie Chapman, Vintage
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