New Year’s Eve movie theater posters including Big World, Octopus with Broken Arms on display in a cinema in Shanghai on December 27, 2024 Photo: VCG
Pre-sales for China’s 2025 Spring Festival movies began on Sunday and surpassed 50 million yuan ($6.85 million) by 11:40 am the same day, according to data from the film platform Beacon.
This marks the fastest 50-million yuan pre-sale achievement in Chinese cinema history.
With the Chinese Lunar New Year rapidly approaching, consumer enthusiasm for festival spending is steadily growing, as Spring Festival movie releases continue to draw significant audience attention.
Leading Chinese online ticket platforms have introduced promotional campaigns to boost movie ticket sales for the Spring Festival season, with online ticket purchasing becoming the preferred choice for consumers.
Chinese e-commerce platforms, including Taobao, have launched campaigns to promote movie sales. For instance, online ticketing platforms “Tao Piao Piao” under Taobao is introducing subsidies, offering discounts between 15 and 60 yuan.
In 2024, China’s consumer market showed steady growth.
In December, total retail sales of consumer goods reached 4.52 trillion yuan, representing a 3.7 percent increase year-on-year, according to data from the National Bureau of Statistics (NBS) on Friday.
For the full year 2024, online retail sales nationwide totaled 15.52 trillion yuan, an increase of 7.2 percent year-on-year, NBS said.
Global Times
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