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Local filmmakers have been encouraged to collaborate earlier with distributors and creative agencies to maximise their chances of box office success, according to industry experts at the recent Australian Film Feature Forum (AFFF).
Carnival Studios creative director Demi Hopkins said the agency surveyed around 100 producers and found 91 per cent believed there was a direct correlation between the strength of the marketing and a film’s success. However, there were differing opinions about who was responsible for marketing.
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