OTAs: Game-changer or profit killer? Travel experts weigh in at ASEAN Tourism Forum

Travel

OTAs: Game-changer or profit killer? Travel experts weigh in at ASEAN Tourism Forum

There’s no denying that Online Travel Agencies (OTAs) have reshaped the travel industry, serving as both an enabler and a challenge for hotels, airlines, and travellers. At a recent panel discussion at the ASEAN Tourism Forum 2025, moderated by Hannah Pearson, Director of Pear Anderson, key industry leaders weighed in on the complicated role of OTAs in tourism – are these giant platforms friend or foe?

There’s no right answer, rather the value proposition of OTAs
Yang Li, Head of Public Affairs APAC at Booking.com, highlighted the varying degrees of importance OTAs hold for different hotel partners. While larger hotel chains have strong direct online channels, smaller boutique hotels struggle with visibility. “It would be remiss of me, as a representative of an OTA, to say we’re definitely pivotal. It’s a complicated question, because as a business model, I think the complete answer is that we’re different for different hotel partners. We’re deferring levels of importance,” he explained. From a consumer perspective, OTAs have become indispensable for price comparisons and bookings. “We have sort of taken advantage of that wave of going digital. Everything is being done online, on the internet.”
Nadia Omer, CEO of AirAsia MOVE, reinforced this sentiment, emphasising that OTAs arose to fill gaps in the industry. “If all the needs were fulfilled, OTAs would never have even been born,” she stated. According to her, price comparison is one of the biggest drivers behind travellers’ shift to OTAs. “Rather than going by each site of each airline, their journey is, ‘This is my schedule. What are the options in terms of price comparisons and scheduling?’”

Does everyone really profit from OTAs?
Despite the benefits, OTAs present several challenges for hoteliers, particularly small-scale operators. Dr. Sri Ganesh Michiel, National President of the Malaysia Budget & Business Hotel Association (MyBHA), pointed out that while OTAs initially promised business, they did not guarantee profitability. “What is happening now is that product owners realize they are having customers, but they are not having profits.”
He also raised concerns about high commission rates, restrictive contracts, lack of direct control over guest interactions, and the listing of unlicensed properties. “The worst part, which is the challenge of the current industry, is the listing of unlicensed properties in OTAs. The OTAs are based overseas. They have no knowledge of the country’s law.” He cited Booking.com’s recent challenges with fraudulent listings as an example. 
However, he acknowledged that collaboration with OTAs has led to progress, particularly in regulatory compliance. “Working together has actually produced some very good outcomes, not only on the scams front but also on issues like the tourism tax in Malaysia.”
Yang Li responded to these concerns, stating that Booking.com does not prioritise large hotel chains over smaller properties. “If individuals are looking for hotels that are off the beaten path, we populate that. We do not put, say, the Hiltons or the Marriotts as the consistent top three.” He also mentioned an upcoming initiative to support small and medium-sized accommodations. “We’ve just started to develop a fund, rolling out later this year, to assist small, medium accommodation providers on hospitality practices.”

From right: Yang Li, Head of Public Affairs APAC, Booking.com, Nadia Omer, CEO, AirAsia MOVE, Dr Sri Ganesh Michiel, National President, Malaysia Budget & Business Hotel Association (MyBHA). Moderator (Left): Hannah Pearson, Director Pear Anderson

The many different shapes and sizes of today’s OTAs
AirAsia MOVE operates differently from traditional OTAs, focusing on budget travel and two- to three-star hotels. “For our travellers, we want to get them the best deals in budget hotels. It’s win-win,” said Omer. Unlike larger OTAs, AirAsia MOVE leverages data-sharing between airlines and hotels. “Wherever I am sourcing directly from the hotel, they will have the customer’s phone number and real email address. That is not the practice today with many of the bigger players.”
Regarding AirAsia’s expansion into the OTA space, Omer explained that it aligns with the airline’s core philosophy of affordability. “When Tony [Fernandes] created AirAsia, the idea was to create a budget airline that makes money while also being a win-win for the traveller, the company, and the country.” She added that owning an OTA allows AirAsia to protect airlines’ profitability, avoiding a scenario where flights are used as a loss leader while margins are made through hotel bookings. “We are coming in as the champion for the airlines. It is existential. Please work with us, and you will see the difference.”
Omer highlighted the distinct positioning of AirAsia MOVE as a budget travel OTA, emphasizing its focus on affordable and locally immersive experiences. “There’s no point in just saving money on the ticket if the full trip is costing you a lot, and nobody is really specialising in this area,” Omer explained. AirAsia MOVE aims to bridge this gap by curating budget travel packages that include low-cost flights, budget hotels, and local food experiences.
Additionally, MOVE has begun experimenting with travel experiences, such as concert and festival bundles, to cater to budget-conscious travellers who still seek entertainment, such as Malaysia’s Rainforest Festival and Thailand’s Big Mountain Festival, which Omer says are affordable and culturally rich but often underpromoted across Southeast Asia.

New contenders, super apps and regulatory challenges
Omer contrasted the role of a super app with an OTA, explaining that while super apps like WeChat and Grab emerged as daily-use platforms incorporating multiple services, MOVE remains centered on travel. “When we talk to tourism boards and ministers, we emphasise that budget travellers touch more households – small hotels, street vendors – ensuring that tourism revenues penetrate deeper into society,” she added.
Another pressing issue she raised was pricing practices, particularly the risk of market monopolization by larger digital travel companies. “Companies with deep pockets often enter markets, drop prices aggressively to push out competition, and then raise prices later. We saw this happen with Grab’s pricing strategy. If we don’t address this, only the big players will dominate, and budget travellers will ultimately lose out,” Omer cautioned.
Dr. Michiel called for stricter regulations governing OTAs, arguing that traditional hotels and travel agencies are subject to numerous licensing and compliance requirements, whereas online platforms often operate with fewer restrictions. “Any business you operate in our country, or any other country needs to have a business license. That’s what we are advocating for,” he stated. He also emphasised the need for transparency regarding commission structures and consumer reviews, urging that platforms ensure authenticity in ratings and feedback.
He pointed out that some OTAs have taken advantage of hoteliers’ lack of knowledge, leading to unfair practices. “A lot of middlemen enter the picture, creating complexity and even legal disputes. We need clear regulations to protect both product owners and consumers. Travellers assume that their booking is guaranteed, but often they face issues upon arrival,” he warned.
Yang Li of Booking.com responded to these concerns, stressing that established OTAs like Booking.com adhere to strict legal frameworks across the markets they operate in. “We’ve been around for 28 years, and we could not have reached where we are today without complying with regulations. We actively cooperate with government authorities and self-police against manipulative or bullying tactics by certain players in the market,” he said.
Ultimately, the panelists agreed on the need for ongoing discussions between OTAs, hoteliers, and regulators to ensure fair business practices while fostering innovation in travel. While OTAs provide undeniable benefits in terms of reach and convenience, their operations must align with national regulations to ensure sustainable and equitable growth in the tourism sector.

OTAs: Game-changer or profit killer? Travel experts weigh in at ASEAN Tourism Forum

Travel

OTAs: Game-changer or profit killer? Travel experts weigh in at ASEAN Tourism Forum

There’s no denying that Online Travel Agencies (OTAs) have reshaped the travel industry, serving as both an enabler and a challenge for hotels, airlines, and travellers. At a recent panel discussion at the ASEAN Tourism Forum 2025, moderated by Hannah Pearson, Director of Pear Anderson, key industry leaders weighed in on the complicated role of OTAs in tourism – are these giant platforms friend or foe?

There’s no right answer, rather the value proposition of OTAs
Yang Li, Head of Public Affairs APAC at Booking.com, highlighted the varying degrees of importance OTAs hold for different hotel partners. While larger hotel chains have strong direct online channels, smaller boutique hotels struggle with visibility. “It would be remiss of me, as a representative of an OTA, to say we’re definitely pivotal. It’s a complicated question, because as a business model, I think the complete answer is that we’re different for different hotel partners. We’re deferring levels of importance,” he explained. From a consumer perspective, OTAs have become indispensable for price comparisons and bookings. “We have sort of taken advantage of that wave of going digital. Everything is being done online, on the internet.”
Nadia Omer, CEO of AirAsia MOVE, reinforced this sentiment, emphasising that OTAs arose to fill gaps in the industry. “If all the needs were fulfilled, OTAs would never have even been born,” she stated. According to her, price comparison is one of the biggest drivers behind travellers’ shift to OTAs. “Rather than going by each site of each airline, their journey is, ‘This is my schedule. What are the options in terms of price comparisons and scheduling?’”

Does everyone really profit from OTAs?
Despite the benefits, OTAs present several challenges for hoteliers, particularly small-scale operators. Dr. Sri Ganesh Michiel, National President of the Malaysia Budget & Business Hotel Association (MyBHA), pointed out that while OTAs initially promised business, they did not guarantee profitability. “What is happening now is that product owners realize they are having customers, but they are not having profits.”
He also raised concerns about high commission rates, restrictive contracts, lack of direct control over guest interactions, and the listing of unlicensed properties. “The worst part, which is the challenge of the current industry, is the listing of unlicensed properties in OTAs. The OTAs are based overseas. They have no knowledge of the country’s law.” He cited Booking.com’s recent challenges with fraudulent listings as an example. 
However, he acknowledged that collaboration with OTAs has led to progress, particularly in regulatory compliance. “Working together has actually produced some very good outcomes, not only on the scams front but also on issues like the tourism tax in Malaysia.”
Yang Li responded to these concerns, stating that Booking.com does not prioritise large hotel chains over smaller properties. “If individuals are looking for hotels that are off the beaten path, we populate that. We do not put, say, the Hiltons or the Marriotts as the consistent top three.” He also mentioned an upcoming initiative to support small and medium-sized accommodations. “We’ve just started to develop a fund, rolling out later this year, to assist small, medium accommodation providers on hospitality practices.”

From right: Yang Li, Head of Public Affairs APAC, Booking.com, Nadia Omer, CEO, AirAsia MOVE, Dr Sri Ganesh Michiel, National President, Malaysia Budget & Business Hotel Association (MyBHA). Moderator (Left): Hannah Pearson, Director Pear Anderson

The many different shapes and sizes of today’s OTAs
AirAsia MOVE operates differently from traditional OTAs, focusing on budget travel and two- to three-star hotels. “For our travellers, we want to get them the best deals in budget hotels. It’s win-win,” said Omer. Unlike larger OTAs, AirAsia MOVE leverages data-sharing between airlines and hotels. “Wherever I am sourcing directly from the hotel, they will have the customer’s phone number and real email address. That is not the practice today with many of the bigger players.”
Regarding AirAsia’s expansion into the OTA space, Omer explained that it aligns with the airline’s core philosophy of affordability. “When Tony [Fernandes] created AirAsia, the idea was to create a budget airline that makes money while also being a win-win for the traveller, the company, and the country.” She added that owning an OTA allows AirAsia to protect airlines’ profitability, avoiding a scenario where flights are used as a loss leader while margins are made through hotel bookings. “We are coming in as the champion for the airlines. It is existential. Please work with us, and you will see the difference.”
Omer highlighted the distinct positioning of AirAsia MOVE as a budget travel OTA, emphasizing its focus on affordable and locally immersive experiences. “There’s no point in just saving money on the ticket if the full trip is costing you a lot, and nobody is really specialising in this area,” Omer explained. AirAsia MOVE aims to bridge this gap by curating budget travel packages that include low-cost flights, budget hotels, and local food experiences.
Additionally, MOVE has begun experimenting with travel experiences, such as concert and festival bundles, to cater to budget-conscious travellers who still seek entertainment, such as Malaysia’s Rainforest Festival and Thailand’s Big Mountain Festival, which Omer says are affordable and culturally rich but often underpromoted across Southeast Asia.

New contenders, super apps and regulatory challenges
Omer contrasted the role of a super app with an OTA, explaining that while super apps like WeChat and Grab emerged as daily-use platforms incorporating multiple services, MOVE remains centered on travel. “When we talk to tourism boards and ministers, we emphasise that budget travellers touch more households – small hotels, street vendors – ensuring that tourism revenues penetrate deeper into society,” she added.
Another pressing issue she raised was pricing practices, particularly the risk of market monopolization by larger digital travel companies. “Companies with deep pockets often enter markets, drop prices aggressively to push out competition, and then raise prices later. We saw this happen with Grab’s pricing strategy. If we don’t address this, only the big players will dominate, and budget travellers will ultimately lose out,” Omer cautioned.
Dr. Michiel called for stricter regulations governing OTAs, arguing that traditional hotels and travel agencies are subject to numerous licensing and compliance requirements, whereas online platforms often operate with fewer restrictions. “Any business you operate in our country, or any other country needs to have a business license. That’s what we are advocating for,” he stated. He also emphasised the need for transparency regarding commission structures and consumer reviews, urging that platforms ensure authenticity in ratings and feedback.
He pointed out that some OTAs have taken advantage of hoteliers’ lack of knowledge, leading to unfair practices. “A lot of middlemen enter the picture, creating complexity and even legal disputes. We need clear regulations to protect both product owners and consumers. Travellers assume that their booking is guaranteed, but often they face issues upon arrival,” he warned.
Yang Li of Booking.com responded to these concerns, stressing that established OTAs like Booking.com adhere to strict legal frameworks across the markets they operate in. “We’ve been around for 28 years, and we could not have reached where we are today without complying with regulations. We actively cooperate with government authorities and self-police against manipulative or bullying tactics by certain players in the market,” he said.
Ultimately, the panelists agreed on the need for ongoing discussions between OTAs, hoteliers, and regulators to ensure fair business practices while fostering innovation in travel. While OTAs provide undeniable benefits in terms of reach and convenience, their operations must align with national regulations to ensure sustainable and equitable growth in the tourism sector.

Notre Dame holds classes despite freezing temperatures and championship travel

Travel

Though Tuesday’s anticipated subzero temperatures and the national championship football game on Monday night sparked chatter regarding whether or not the University would cancel classes on Tuesday, the Office of Undergraduate Education sent out an email Thursday confirming that students would be expected to attend class.
“Our first mission at the University is academic, and all our other activities flow from this mission,” vice president and associate provost for undergraduate education, Fr. Daniel Groody wrote.

He acknowledged the many students who traveled to Atlanta to cheer on Notre Dame in their final game of the season and advised them to “please consult your syllabi regarding your instructors’ absence policies and plan accordingly.”
In a statement to The Observer, Groody stood by his original message but added that “we urge students to use good judgment in regards to their returning safely to campus.” 
Many students questioned the decision and hoped that their professors would still choose to cancel class. Those who did not travel to the game cited the freezing weather as a reason for their concern. 
The National Weather Service issued a cold weather advisory at 1:42 p.m. on Tuesday, though residents of the South Bend area had been expecting the low temperatures for days.
“The dangerously cold wind chills as low as 20 below zero could cause frostbite on exposed skin in as little as 30 minutes. Frostbite and hypothermia will occur if unprotected skin is exposed to these temperatures. Wind chill values can lead to hypothermia with prolonged exposure,” the advisory read.
Students worried that their walks to class, especially to the further buildings on campus such as DeBartolo Performing Arts Center and the Walsh Family Hall of Architecture, could be dangerous.

“I was surprised that class didn’t get canceled because I am a native Floridian who has never experienced negative numbers. I couldn’t fathom a feels-like temperature of -17 degrees,” freshman Stella Xu said.
As an architecture student and a Lewis Hall resident, she mentioned that her walk to the building where many of her classes are held usually takes her upwards of 17 minutes. 
Meanwhile, some students who attended the national championship game did not think that they would make it back in time for their Tuesday classes, as the game started at 7:30 p.m. and ended around 11:00 p.m..
Freshman Arden Maersch, who flew back from the game on Tuesday afternoon, said there were a number of other students in her situation. She said that while she understood the University’s decision not to cancel class for the entire school, traveling to the game should be a valid reason for an excused absence.

“Given that it’s an important and rare opportunity, students shouldn’t be discouraged from traveling to support the team,” Maersch said.
Freshman Emma Phelan shared the same sentiment. 
 “I think that classes should have been canceled because it was hard for people to get back, and it’s not every year that we get to a championship,” Phelan said. 
She noted that around half of the people in her honors seminar were absent and many students were also missing in her moreau first year seminar.
Professors around campus noticed that a good amount of students were missing on Tuesday. Kathleen Cummings, who co-teaches Global Catholicism with Fr. Paul Kollman, estimated “that about 25-33 percent [of their students] were absent.” The number was close to what they expected.

Amazing Experiences Await Travelers at Great Boracay Getaway

Travel

Experience the Ultimate Great Boracay Getaway
The Great Boracay Getaway invites travelers to rediscover the enchanting beauty of Boracay with an array of enticing offerings! This exciting promotion, running from January 15 to February 15, 2025, transforms the island into a paradise of exclusive deals and unique experiences. Imagine indulging in unbeatable travel bundles that encompass everything from luxurious accommodations to delectable dining options at local restaurants.

A relaxing and functional space in Savoy Hotel Boracay.
This comprehensive initiative unites local hotels, restaurants, wellness retreats, and various merchants across Boracay to create an extraordinary experience for visitors. With carefully curated activities designed to immerse guests in the island’s vibrant culture, stunning landscapes, and warm hospitality, the Great Boracay Getaway aims to make your stay not just memorable, but truly unforgettable. Whether you’re seeking relaxation, adventure, or a taste of local life, there’s something for everyone—encouraging longer stays and making Boracay an utterly irresistible destination from the moment you arrive until your departure.
The Great Boracay Getaway is steadily gaining momentum, attracting an increasing number of merchants eager to showcase the island’s allure to both local and international tourists. This vibrant initiative invites visitors to dive into a renewed and revitalized Boracay, offering a plethora of unique and curated experiences that are designed to leave a lasting impression.
From enticing door-to-door travel packages that make exploration seamless, to luxurious beachfront room offerings that promise breathtaking views, every participating establishment is committed to crafting unforgettable moments. Adventurous spirits can indulge in exhilarating island-hopping excursions, while those seeking tranquility can unwind with exclusive spa and massage vouchers, providing relaxation opportunities unlike any others available on the island.

An exciting parasailing adventure in Boracay.
This ambitious campaign is spearheaded by the Boracay MICE Alliance (BMA) and was conceived during a strategic gathering on November 8, 2024. Key stakeholders, including general managers and sales and marketing directors from various hotels and resorts across the island, collaborated to devise a comprehensive market strategy. The overarching aim is to harmonize their efforts in delivering exceptional and memorable experiences for every traveler who steps onto Boracay’s stunning shores.
“This is the most beautiful Boracay has ever been. The island has undergone significant rejuvenation since the six months of rehabilitation and its temporary closure during the pandemic. Now, travelers can look forward to a destination that offers endless water activities, vibrant culinary offerings, and the most pristine beaches. There’s much to choose from—and we want the world to know just how excited we are to welcome them back!” said Cleofe Albiso, Chairman of Boracay MICE Alliance.
Grab exclusive packages and non-expiring vouchers* available only during the Great Boracay Getaway. This promotion is registered to the Department of Trade and Industry with permit number FTEB-211386 Series of 2025. Visitors are guaranteed to encounter a side of Boracay they have never seen before. 
“We are excited to offer travelers a seamless way to plan their next Boracay getaway. We’re allowing them to conveniently purchase everything they need for their trip, including non-expiring vouchers, all in one platform, which they can use when they book anytime,” Maia Israel, Area General Manager of Boracay Newcoast properties, said. 
Uncover extraordinary savings on room accommodations with remarkable discounts of up to 75% during the highly anticipated Great Boracay Getaway! This event showcases over 100 exclusive packages sourced from nearly 30 premier properties in the idyllic paradise of Boracay. Each package is designed for flexibility, featuring non-expiring vouchers that allow travelers to plan their dream escape to Boracay at their own pace.

The iconic grotto of Boracay located in Station 1.
Explore the exceptional offerings from a variety of participating brands, each promising a unique experience. Notable names include Almon Ink Tattoo for those seeking a personal touch, Altabriza Resort Boracay and Alta Vista for luxurious stays, and culinary delights at Aria Cucina Italiana and Hama Japanese Cuisine. Adventure seekers can look forward to thrilling activities with Boracay Adventures, while relaxation awaits at the serene Boracay Grace and the inviting Boracay Haven Resort.
Additional options abound, including the vibrant atmosphere of Cafe del Sol and the stylish accommodations at Crimson Boracay and Savoy Hotel Boracay. Other noteworthy mentions are the charming Boracay Amor Apartments, the lively Boracay Beach Truck, and the cozy lodgings at Shore Time Condotel and Shore Time Hotel. With so many choices, from premium to budget-friendly, the Great Boracay Getaway is the perfect opportunity to indulge in the beauty and excitement of this tropical destination.
This is more than just a vacation; it is an invitation to discover an island paradise that promises adventure, relaxation, and wonderful memories of the crown jewel of an island of the Philippines. Book your next Great Boracay Getaway, visit Traveloco.ph. 
*Terms and conditions apply.
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Read: 11 of the Best Resorts in Iloilo

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Philippines to Host ASEAN Tourism Forum 2026

Travel

The Philippines will be the venue for the ASEAN Tourism Forum 2026.
Johor Bahru, Malaysia – In a momentous occasion that underscores the growing prominence of the Philippines in the global tourism landscape, Secretary of Tourism Christina Garcia Frasco officially accepted the distinguished chairmanship of the ASEAN Tourism Forum (ATF) 2026. This significant handover ceremony took place on January 20, 2025, at the impressive Johor International Convention Center, where delegates from various ASEAN nations gathered to celebrate this pivotal event.

Dato Sri Tiong King Sing, Malaysian Minister of Tourism, Arts and Culture hands over the symbolic gavel to Philippine Tourism Secretary Christina Garcia Frasco for the chairmanship and hosting of the ASEAN Tourism Forum (ATF) in 2026 during the closing ceremony of the ASEAN Tourism Forum in Johor Bahru, Malaysia, 20 January 2025.
The ceremonial gavel, a powerful symbol of leadership and responsibility, was graciously presented to Secretary Frasco by Dato Sri Tiong King Sing, the Malaysian Minister of Tourism, Arts and Culture. This gesture not only signifies the Philippines’ commitment to hosting this prestigious forum but also highlights its readiness to play a vital role in fostering collaboration and promoting tourism within the ASEAN community.
Philippines to Host ASEAN Tourism Forum 2026
The upcoming ASEAN Tourism Forum (ATF) is gearing up to feature the much-anticipated ASEAN Tourism Ministers’ Meeting, scheduled to take place in the picturesque province of Cebu in January 2026. This important event will gather tourism leaders from across the ASEAN region to discuss strategies for enhancing tourism collaboration and growth.
Renowned worldwide, Boracay Beach in Aklan province continues to captivate visitors with its powdery white sand and crystal-clear waters, making it a top beach destination.
In preparation for this prestigious gathering, a series of preparatory meetings are set to unfold in two key locations: Manila, the vibrant capital of the Philippines, and Boracay, renowned for its stunning beaches and tourist appeal. These preparatory sessions will play a crucial role in shaping the agenda and ensuring that the main meeting in Cebu successfully addresses the pressing issues and opportunities within ASEAN tourism.

“As the Philippines takes on the Chairmanship of ASEAN 2026, I invite you to join us in the Philippines for the 29th ASEAN Tourism Ministers’ Meeting in Cebu on January 2026. It will be an opportunity not just to discuss policies, but to witness firsthand the immense potential for sustainable tourism growth in the region,” Secretary Frasco said.
She highlighted the warmth and hospitality of the Filipino people, along with the rich culture and stunning natural beauty that Cebu has to offer.
A monument for Cebuano warrior king Lapu-Lapu at the Mactan Shrine, where he killed explorer and navigator Ferdinand Magellan. The shrine is a short drive away from Crimson Resort & Spa Mactan.
Secretary Frasco emphasized that “Cebu is a hallmark of unity — evincing what can happen when communities, businesses, and governments come together to create a tourism model that is both profitable and responsible”.
“The Philippines, with its spirit of hospitality and deep sense of community, stands ready to open its pristine shores to all of you, where we will write a new chapter of the ASEAN story: a legacy of unity, sustainability, and prosperity for all,” she added.
In addition to the ASEAN meetings, the Philippines will be hosting a vibrant TRAVEX trade show along with a series of insightful conferences as part of the upcoming ATF 2026. This prestigious event marks a significant moment for the country, following its successful organization of the 36th UN Tourism Joint Commission Meeting that brought together stakeholders from the Asia Pacific and South Asia.

Moreover, the Philippines recently made a mark by hosting the inaugural UN Tourism Regional Forum on Gastronomy Tourism, showcasing its rich culinary heritage and commitment to promoting sustainable tourism.
Philippines as Vice Chair
In conjunction with her active participation in the ASEAN Tourism Forum 2025, Secretary Frasco took on the role of vice chair during the 28th ASEAN Tourism Ministers’ Meeting. This significant gathering brought together tourism ministers from various ASEAN member states, including Malaysia, Indonesia, Brunei, Singapore, Thailand, Cambodia, Timor Leste, and Vietnam. The meeting also welcomed representatives from additional nations such as Russia, Japan, India, and South Korea, creating a rich tapestry of insights and collaboration.
As the appointed lead country coordinator for the development of the ASEAN Tourism Sectoral Plan (ATSP) Post-2025, Secretary Frasco took the opportunity to present crucial updates and strategic recommendations to her fellow ministers. Her focus was on fostering a resilient tourism sector that not only promotes economic growth but also ensures that this growth is equitable and sustainable for all involved. Through her advocacy and leadership, she aimed to inspire collective action toward a thriving tourism landscape that benefits every member state within the ASEAN framework.
“The ATSP envisions a tourism landscape that not only stimulates economic progress but does so in a manner that is equitable and sustainable. Our focus extends beyond quantity to quality – prioritizing convenience and safety in tourism, promoting longer stays and increased spending, all while safeguarding our natural resources and honoring our heritage and culture,” said Secretary Frasco.
She also emphasized the Philippines’ commitment to work with its ASEAN neighbors to build a sustainable tourism industry, “where tourism is not only about counting visitors but measuring their spending, contributions, and impact upon our communities, driven by the primordial principle of preserving the unique cultures and ecosystems that make the ASEAN a truly special place to visit.”
The Tourism Chief of the Philippines also called ASEAN a “family.” “United by a shared vision for the mutual prosperity of our nations, we perpetuate the notion that tourism is a force for good: transforming lives, sustaining livelihoods, forging friendships, creating memories etched in the hearts of all who come upon our streets and shores.”
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32nd PTAA Travel Tour Expo 2025: Dates, Venue, and Highlights

Travel

32nd PTAA Travel Tour Expo 2025: Explore Unmatched Travel Opportunities

Table of Contents

The 32nd PTAA Travel Tour Expo 2025 is set to be an exciting event for travel enthusiasts and industry professionals alike. Taking place from February 7-9 at the SMX Convention Center, this expo offers a unique opportunity to discover exclusive deals and explore various travel destinations. Participants can look forward to networking with both local and international travel-related suppliers.

PTAA Travel Tour Expo 2025
The event will feature a wide range of exhibitors, including notable destinations like Jpark Island Resort & Waterpark in Mactan Cebu. Attendees can take advantage of exclusive room discounts and special promotions during the expo. Whether planning a trip locally or abroad, the Travel Tour Expo provides valuable insights and opportunities for travelers.
With a history of bringing the best travel deals to the market since 1993, the PTAA Travel Tour Expo continues to set the standard for the industry. This year’s theme, “Beyond Borders,” encourages visitors to expand their travel horizons and discover new experiences.

Event Overview
History of PTAA Travel Tour Expo
The PTAA Travel Tour Expo has been an annual highlight since its inception in 1993. Launched by the Philippine Travel Agencies Association (PTAA), it was created to serve as a marketplace for the travel industry in the Philippines. The expo quickly grew in size and importance, reflecting the country’s expanding interest in both domestic and international travel.
Over the years, it has become the largest travel expo in the Philippines, drawing thousands of visitors. Initially focusing on bringing together local travel agents, the expo now includes international participants. This evolution has helped expand its reach and influence, making the PTAA Travel Tour Expo a must-attend event for industry stakeholders and travel enthusiasts alike.
Significance of the 32nd Event
The 32nd PTAA Travel Tour Expo 2025 is set to be a major event for the travel industry. This year’s theme, “Beyond Borders,” aims to encourage attendees to explore travel opportunities worldwide. With more than 300 exhibitors participating, the expo promises exclusive deals and promotions that cater to a wide range of travel interests and budgets.
Held at the SMX Convention Center in Manila, the expo also provides an opportunity for industry professionals to network, share insights, and explore partnerships. It highlights the PTAA’s commitment to boosting the travel sector’s recovery and growth, making it an important occasion for both businesses and travelers looking to discover new destinations and experiences.
Plan Your Visit
Dates and Venue
The 32nd PTAA Travel Tour Expo will be held from February 7 to 9, 2025. It takes place at the SMX Convention Center in Pasay City, Manila. The venue is known for its spacious halls and modern facilities, making it ideal for large events like this expo. It’s advisable to check the event schedule beforehand so you can plan which days and sessions to attend. This ensures you make the most of the exhibits and seminars available.

Opening Hours:

Exclusive for UB Credit Card Holders 9:00am – 10:00am (February 7)

Open to the Public:

10:00 – 7:00pm – (Febuary 7)
9:30 – 7:00pm – (Febuary 8)
9:30 – 5:30pm – (Febuary 9)

Tickets and Registration
Early bird tickets are available for visitors. Purchasing tickets ahead of time can save you money and ensure entry during busy periods. You register by visiting the official PTAA website, where you can find further ticketing options and any ongoing promotions. Tickets may also be available at the venue, but it’s best to buy early to avoid long lines. Different ticket types are usually offered, catering to individual visitors, families, and groups, allowing flexibility in planning your trip to the expo.
Getting to the SMX Convention Center
Reaching the SMX Convention Center is convenient due to its central location in Pasay City. It is accessible by various modes of transport. If traveling by public transport, several bus and jeepney routes pass nearby, along with the MRT and LRT systems offering easy connections. For those driving, parking facilities are available, though it might be busy during the event days. Alternatively, taxi and ride-hailing services operate extensively in this area, providing flexible travel options. Plan ahead to allow time for potential traffic and to secure parking if necessary.
What to Expect
The 32nd PTAA Travel Tour Expo 2025 promises exciting travel deals, interactive events, and well-organized expo layouts. Attendees can look forward to exclusive discounts and engaging experiences designed to enhance their visit.
Travel Deals and Offers
Visitors can explore numerous travel deals and packages at the expo. With over 300 exhibitors hosting booths, there are countless opportunities for discount hotel stays, flight tickets, and tour packages. Many exhibitors include travel agencies, resorts, airlines, and even local destinations from the Philippines and beyond.
Attendees will find exclusive promotions. There are special offers on popular destinations like Boracay, Palawan, and Cebu. Meeting with representatives can uncover unique experiences and personalized itineraries tailored to individual preferences.
Interactive Events
The expo features various interactive events. Workshops and seminars feature prominently, providing insights into travel trends and tips for better vacations. Attendees can participate in hands-on activities or watch live demos related to travel safety and planning.
One highlight is meeting industry leaders. These key players offer advice and share stories from their travel experiences. Such interactions give visitors a deeper understanding of global travel trends and local highlights.
Expo Layout and Map
The location is the SMX Convention Center, which provides a spacious and navigable setting. The expo offers a clear map to easily locate exhibitors of interest. Large signs and information booths are strategically placed to assist attendees.

The expo layout is organized into themed zones. Each zone represents different geographic areas or types of travel experiences. Visitors can explore zones that feature destinations like Asia, Europe, or beach getaways, and easily navigate through them using the provided map.
Attendees are encouraged to plan their visit. By reviewing the map and schedule, they can make the most of their time and see everything this event has to offer, from deals to events and beyond.
Before You Go
Attending the 32nd PTAA Travel Tour Expo 2025 requires careful preparation. Review a checklist to ensure nothing is missed and consider tips that enhance the experience.
Pre-Expo Checklist
Before heading to the Travel Tour Expo, there are key preparations to consider. Secure tickets in advance to avoid long queues. Being prepared with tickets ensures a smooth entry. Mark February 7-9, 2025, on your calendar to avoid any scheduling conflicts.
Next, plan transportation to the SMX Convention Center. Consider routes, parking options, or public transport schedules. Download a map of the venue from the official event page to better navigate the exhibits as well. Make a list of exhibitors you want to visit, including any travel agencies of interest. Also, confirm that you have an Email confirmation for any registered seminars or workshops.
Tips for Attendees
Maximize your time by arriving early to the Travel Tour Expo. This helps beat the crowd and gives more time to explore without the hustle. Wear comfortable shoes since you’ll be walking a lot while exploring booths featuring travel deals and packages.
Bring a bag for brochures or freebies, and take notes of any important offers or deals. Engage with exhibitors – ask questions about destinations or packages to gather more insights.
Bring your Email-enabled device to quickly access online materials or share contacts easily with exhibitors. Prioritize interests beforehand to focus on key attractions and activities. It’s a good idea to network with fellow travelers, as they might share valuable advice or recommendations.
Frequently Asked Questions
How can visitors purchase tickets for the 32nd PTAA Travel Tour Expo?
Visitors can purchase tickets for the 32nd PTAA Travel Tour Expo by pre-ordering them online. Tickets are available for only P80 if purchased between December 15, 2024, and January 15, 2025. To secure their tickets, attendees need to fill out a form accessible through the provided links, such as this form shared on social media platforms like Facebook and Instagram. The expo is scheduled to take place from February 7-9, 2025, at SMX Convention Center.
What is the official schedule for the 32nd PTAA Travel Tour Expo?
The event is scheduled to take place from February 7 to February 9, 2025. The expo kicks off in the morning and runs throughout the day, offering a full schedule of activities, presentations, and opportunities to explore travel options.
Where in the Philippines is the 32nd PTAA Travel Tour Expo being held?
The expo is being held at the SMX Convention Center in Pasay City. This location sits at the SM Mall of Asia complex and is easily accessible.
Are there any international exhibitors participating in the 32nd PTAA Travel Tour Expo?
International exhibitors are indeed part of the expo. The event invites key players in the travel industry from all over the world, making it a global affair for travel professionals and enthusiasts alike.
What are the main attractions and features of the 32nd PTAA Travel Tour Expo?
Visitors can explore a diverse range of travel deals and tour packages. This includes exclusive offers, discounts, and unique travel experiences. The event’s theme, “Beyond Borders,” encourages exploration and connectivity beyond the usual travel destinations.
How does the 32nd PTAA Travel Tour Expo contribute to the Philippine tourism industry?
The expo helps boost the Philippine tourism industry by attracting international visitors and exhibitors. It provides a platform for showcasing the best of Filipino culture and destinations while fostering business relationships and collaborations within the tourism sector.
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Israeli government’s role in reviving high-tech: Travel, diplomacy, and AI investment

Travel

CTech’s 2025 VC Survey was joined by Moshe Zilberstein, Partner at Next47 who shared insights on how the Israeli government might be able to take the burden off of Startup Nation during the war and help it recover from a turbulent few years. One point was directed at investing in AI research and compute resources: “Prioritize funding for education and infrastructure to drive advanced AI research, with a heightened focus on generative AI,” he said. “By ensuring access to cutting-edge compute resources and fostering expertise, Israel can regain its competitive edge in this evolving field.”1 View gallery Moshe Zilbershtein of Next47. (Photo: Next47)Another point pertained to public diplomacy and how the Israeli government should make more of an effort to protect the country’s reputation overseas. “Take responsibility for educating, explaining, and advocating for Israel’s self-defense actions to a global audience. Share reliable, accessible, and relatable information to reduce the reputational burden on startups. Allow them to focus on innovation and growth without having to address complex geopolitical narratives,” he added.You can read the entire interview below.Fund ID
Name of fund/funds: Next47
Total sum of the fund: $1B+
Partners: Lak Ananth, Matthew Cowan, T.J. Rylander. Moshe Zilberstein in Israel
Notable/select portfolio companies (active): VAST Data, Claroty, Zesty
Notable exits: Noname 2024 is over. How can you summarize it in terms of the Israeli high-tech industry?2024 forced the Israeli tech industry to practice management under conflict. While international business travel remained subdued compared to pre-2023 levels, the industry saw a record year in M&As, according to Vintage Investment Partners. M&A deals reached a new record of $10.5 billion this year, 22% higher than the previous peak in 2021. The cybersecurity sector demonstrated particular resilience, with numerous seed-stage startups securing funding by incorporating generative AI capabilities into their solutions. Perhaps most significantly, global tier-A firms showed increased interest in early-stage Israeli companies, actively leading seed rounds, some with and some without people on the ground. This demonstrates confidence and a shift from their historical focus on later-stage investments in Israel.Looking ahead to 2025 – What challenges and opportunities await the Israeli high-tech sector in the coming year, and how are you, as investors, preparing for them?As we look ahead to 2025, it’s impossible to ignore the generative AI revolution, which is creating new opportunities and leveling the playing field. While the potential in this space is enormous, we are concerned that Israel is currently experiencing a shortage of deep expertise in core generative AI development. Perhaps for the first time in our tech ecosystem’s history, we find ourselves, at least for now, without the technological edge that helped us surpass incumbents.The fundraising landscape remains complex. While some VC firms are expected to face heightened challenges in raising new funds due to both global and local headwinds potentially tightening the cash supply, we are optimistic that the IPO window will start to open in 2025. Once the backlog clears and Israeli companies achieve successful IPOs, it will likely reinvigorate the ecosystem.As for us at Next47, we’re looking for talented teams that effectively leverage generative AI to tackle previously intractable problems. How will new American leadership affect the global high-tech industry or economy? And where does this place Israel and its entrepreneurs?The election results leave room for cautious optimism, at least when it comes to market conditions for tech companies. While here in Israel, we’re preoccupied with war on several terror fronts, the global tech scene is beginning to show signs of recovery after a long stagnation. This is due to interest rate cuts by the American Central Bank, and the expectation that Trump will prioritize acceleration of the business sector. Morgan Stanley spoke about being optimistic towards IPOs in 2025, as they claim that after two and a half quiet years, the market is ready to show growth-stage companies their worth. What are the three most important things the Israeli government should do today to accelerate the high-tech engine in the coming year?Support Foreign Airlines and Ease Travel: Actively incentivize foreign airlines to resume regular flights to Israel and streamline travel processes. Making travel easy and accessible is critical for re-establishing international business ties and enabling the movement of talent, investors, and entrepreneurs.Lead in Public Diplomacy: Take responsibility for educating, explaining, and advocating for Israel’s self-defense actions to a global audience. Share reliable, accessible, and relatable information to reduce the reputational burden on startups. Allow them to focus on innovation and growth without having to address complex geopolitical narratives.Invest in AI Research and Compute Resources: Prioritize funding for education and infrastructure to drive advanced AI research, with a heightened focus on generative AI. By ensuring access to cutting-edge compute resources and fostering expertise, Israel can regain its competitive edge in this evolving field.Are there new sectors you see as relevant? Are there any fields you anticipate will weaken significantly in the coming year?I believe Defensetech and Robotics will be rising sectors in 2025. The increasing global focus on security and automation is driving demand for innovative solutions in these areas. On the other hand, we’re seeing declining interest in companies whose solutions rely solely on data aggregation and analytics platforms. With generative AI rapidly advancing, many of these functions are being commoditized, making it harder for companies to maintain a competitive edge.Is Israel missing out on the AI revolution in the global arms race? If not, what should the local industry focus on to join the global race?Israel is not missing out on the AI revolution, but we’re not leading it either—which is unprecedented and unfortunate. Historically, Israel has been recognized for its technological edge, even as we had to catch up on product or go-to-market strategies while scaling globally. This time, however, we’re not in the driver’s seat. The AI revolution requires billions in resources to train advanced models and hire talent with the deep experience necessary for developing new ones—both currently in short supply locally.To overcome these challenges, we must address both shortages. This means investing heavily in compute infrastructure while ensuring researchers have access to these resources. Simultaneously, we must advance AI research and nurture talent in this field.Companies like AI21 and Mentee Robotics are inspiring examples of local innovation leading the way, but we need to see more of these efforts to firmly establish Israel as a global AI leader once again.Could the global IPO drought end in the coming year?Yes, we believe so.From an investor’s perspective: will the coming year be better for early-stage startups or more mature companies?A company’s success isn’t determined by its stage of development, but rather by its ability to innovate and create meaningful impact. We’re witnessing a transformative moment in tech, particularly with the advances in AI, that creates opportunities across the entire company lifecycle. While mature companies can leverage their existing resources and customer base to implement breakthrough technologies, early-stage startups have the agility to build revolutionary solutions from the ground up. The companies that will thrive – regardless of their stage – are those that effectively harness new technologies to solve real problems and push the boundaries of what’s possible. Did you raise fund money in 2024 for an existing fund or a new one? What are your expectations regarding this matter for 2025?We’re not planning to raise funds soon, we still have $1B+ to deploy.How many investments did you make in 2024, and how does it compare to previous years?We were more active in 2024 compared to 2023, and expect this trend to continue.Provide an example of an intriguing investment you made in 2024. What sets this company apart, or what is distinctive about its sector?In 2024, we led a $30M Series B investment in Encord, an AI data development platform for advanced vision and multimodal teams. Encord is unique in how it uses automation to equip AI teams with the resources needed to make large datasets AI-ready and get models to production faster.AI models are only as good as their data, and Encord is the leading platform for AI data curation and labeling, combining automated techniques with human-in-the-loop workflows to dramatically reduce time and cost. By addressing one of AI development’s biggest bottlenecks—data readiness—Encord empowers teams in sectors like autonomous vehicles, medical imaging, and robotics. Its transformative technology and rapid adoption among top-tier AI teams made this an exciting and impactful investment.Two notable companies that you think will thrive in 2025. Company Name: VAST Data
Sector + description of the product/service: Vast operates in the enterprise data infrastructure sector, offering its Universal Storage platform, which combines flash storage with unmatched scalability and cost efficiency. It also functions as a unified database, integrating the features of databases, RAG, data warehouses, and data lakes into one, single platform. This allows seamless management of structured and unstructured data, powering real-time analytics and AI-driven workloads in modern data centers and cloud environments.
Investment amount + total: $118M round E at $9.1B, total raised >$350M
Founding Year: 2016
Reasoning why this is their year: 2025 is shaping up to be the year of AI in the enterprise, and Vast is perfectly positioned to lead this transformation. Its platform addresses critical data management challenges, offering the scalability and efficiency needed for AI-driven workloads. Additionally, with the IPO window expected to reopen, Vast is well-poised to capitalize on its market leadership and innovation.Company Name: Exodigo
Sector + description of the product/service: Exodigo operates in the infrastructure and construction technology sector, focusing on subsurface mapping. Their platform leverages AI and sensor fusion to create accurate underground maps—covering utilities, pipelines, and other obstacles—without the need for exploratory digging.
Investment amount + total: $75M Series A, $116M Total
Founding Year: 2021
Reasoning why this is their year: Exodigo’s technology offers precise, non-invasive underground mapping, helping to minimize project risks, timelines, and costs. As the demand for large-scale infrastructure projects rises, it has become an essential solution for efficient and accurate planning.