No novels shortlisted for National Book Prize after entries fall short of expectations

The adjudication panel for the National Book Prize decided not to shortlist any titles in the Novels category in this year’s competition, saying the overall literary quality fell short of the expectations for a national award.
Additionally, while two finalists were shortlisted in the Short Stories in Maltese and English category, ultimately no prize was awarded for this category as both titles fell short of the minimum score of 90 marks.
“This choice reflects a commitment to maintaining the highest literary standards and ensuring that the integrity of the prize is preserved,” the National Book Council said.
The winning titles of the 2024 National Book Prize were selected from a shortlist of 61 titles, published in the preceding year, across 12 competitive categories: 49 books were shortlisted across six National Book Prize categories, and 27 books for children and young adults have been shortlisted in the six Terramaxka Prize categories. Adjudicators were asked to select a maximum of five entries for each shortlisted category.
Two special prizes were also bestowed during the ceremony. The prestigious Lifetime Achievement Award was conferred to Giovanni Bonello.
The award for Best Emergent Author was given to Ryan Falzon.
The members of the adjudication board of the 2024 National Book Prize and Terramaxka were Ruth Ancilleri, Robert Attard, Nicole Bugeja, Roderick Mallia, Omar ’N’ Shea, Maria Theuma, Mario Thomas Vassallo, Sherise Zammit and William Zammit.
The Terramaxka Prize this year celebrated several children’s books for their outstanding quality in both content and production. The adjudicators praised the books for their engaging themes, contemporary illustrations, and the creative way authors and illustrators addressed new and important topics for young readers. The winning titles stood out for their ability to capture the imagination of children, with visual storytelling that enhanced the reading experience and made complex subjects accessible to a younger audience. The overall high standard of entries reflected the growing quality of children’s literature in these categories.
National Book Prize for Adults 2024
Novels in Maltese and English
No shortlisted titles
Short Stories in Maltese and English
Prize not awarded
Poetry in Maltese and English
Għażiż Ġismi by Immanuel Mifsud (Klabb Kotba Maltin)
Drama
No longlisted titles
Translation
Il-Frammenti ta’ Saffo (Saffo) translated by Warren Bartolo (Ede Books)
Literary Non-Fiction in Maltese and English
Fejjaqtni Int: Rużar Briffa – u Jien by Paul P. Borg (Self-published)
Research
Vincenzo Bonello: His Legacy in Heritage edited by Theresa Vella (Kite Group)
Historiographic Research
Jacques François de Chambray: The Order He Served, the Island He Loved, and the Fort He Built by Joseph Scicluna (Kite Group)
Best Book Production
Ede Books for the book Il-Frammenti ta’ Saffo (Saffo) translated by Warren Bartolo
Lifetime Achievement Award
Giovanni Bonello
Award for Best Emergent Writer
Ryan Falzon
 
The Terramaxka Prize for Children and Young Adults 2024
Original Works for Children ages 0–7
Madame Ortensja Paskwalina De Rohan by Clare Azzopardi, illustrated by Moira Scicluna Zahra (Merlin Publishers)
Original Works for Children ages 8–12
Il-Każ tal-Kappell Ikkalibrat by Leanne Ellul, illustrated by Marisa Attard (Merlin Publishers)
Young Adult Literature
Iż-Żmien Kurjuż taż-Żgħożija edited by Clare Azzopardi and Glen Calleja (Aġenzija Żgħażagħ)
Translation for Children ages 0–7
Iddeverti Kemm Tiflaħ, Binti! (Mandy Archer; Shane Crampton ill.) translated by Janet Mallia (BDL Publishing)
Translation for Children ages 8–12
Maskra Ħamra: Sensiela Kif Issir Supereroj 2 (Elias Våhlund; Agnes Våhlund ill.) translated by Antoinette Borg (Merlin Publishers)
Young Adult Literature in Translation
Fake ta’ Veru (Nereida Carrillo; Alberto Montt ill.) translated by David Aloisio (Merlin Publishers)
Best Book Production
Merlin Publishers for the book M għal Malta by Naomi Gatt

Dan Pena Net Worth: The Billion-Dollar Legacy of a Business Titan

Dan Peña, known as “The Trillion Dollar Man,” is a legendary business figure who has built a massive fortune through his sharp business acumen, mentorship, and strategic investments. While rumors claim his net worth reaches into the trillions due to the success of his mentees, the actual estimate of Peña’s wealth is closer to $500 million. This article explores how Dan Peña accumulated his wealth, his influence on the business world, and the impact of his Quantum Leap Advantage (QLA) program on aspiring entrepreneurs.Early Business Ventures: Laying the Foundation for WealthDan Peña’s journey to financial success began with a military background. After serving in the U.S. Army, he transitioned to the business world, where he demonstrated an incredible knack for identifying and scaling profitable ventures. One of Peña’s first major successes was as the CEO of Great Western Resources, Inc., an oil company that grew exponentially under his leadership. The company made Peña millions and set the foundation for his later business ventures.Peña’s ability to navigate the volatile world of oil and energy commodities proved pivotal in his early success. He managed to increase the value of Great Western Resources tenfold, showcasing his talent for taking a company from modest beginnings to a substantial global player.Building a Fortune Through Real Estate and InvestmentsBeyond his success in the energy sector, Dan Peña expanded his wealth through strategic investments in real estate and other sectors. By acquiring undervalued assets and turning them into profitable ventures, Peña consistently demonstrated his ability to maximize returns. His diverse portfolio, including commercial and residential real estate, contributed significantly to his overall net worth.In addition to real estate, Peña also delved into private equity and venture capital. His investments in emerging companies and industries positioned him as a forward-thinking investor, willing to take calculated risks that paid off in the long run.The Quantum Leap Advantage (QLA) Program: Mentoring Billion-Dollar EntrepreneursWhile Dan Peña’s personal wealth is impressive, much of his legacy stems from the Quantum Leap Advantage (QLA) program he created. The QLA program is a high-level mentorship and coaching initiative designed to help aspiring entrepreneurs build wealth and create successful businesses.Peña claims that the QLA program has helped generate billions of dollars in wealth for his mentees, many of whom have gone on to become multimillionaires or billionaires. The program emphasizes a no-nonsense, tough-love approach to business, focusing on actionable strategies that produce real-world results. Peña’s direct coaching style, coupled with his deep understanding of business growth, has made him one of the most sought-after mentors in the business world.His mentees come from various industries, including finance, technology, and real estate. The success of these entrepreneurs has led many to attribute a portion of their wealth to Peña’s guidance, further elevating his reputation as a business guru.The Trillion-Dollar Man: Fact or Fiction?Dan Peña is often referred to as “The Trillion Dollar Man” due to the collective success of his mentees and the wealth they’ve created under his mentorship. However, Peña’s actual personal net worth is estimated at $500 million. While this is a far cry from a trillion, it still places him among the wealthiest and most influential business leaders in the world.The confusion surrounding his trillion-dollar label stems from Peña’s bold claims and marketing strategies, which emphasize the vast wealth created by those who have followed his QLA program. Despite the exaggeration, the impact of Peña’s mentorship on the business world is undeniable.Book Sales and Public Speaking: Additional Revenue StreamsDan Peña has also generated significant income through his books and public speaking engagements. His book, Your First 100 Million, is considered a must-read for aspiring entrepreneurs and business leaders. In it, Peña outlines the strategies and mindset required to build substantial wealth, providing readers with valuable insights into his success.Additionally, Peña’s public speaking engagements have further solidified his status as a business icon. He is frequently invited to speak at conferences, seminars, and corporate events, where he shares his business wisdom with a global audience. These speaking fees and book sales have contributed to his overall net worth, reinforcing his position as an authority in the business world.Dan Peña’s estimated net worth of $500 million is a testament to his enduring success as a businessman, mentor, and investor. His Quantum Leap Advantage program has helped shape the careers of countless entrepreneurs, generating billions of dollars in wealth for his mentees. While the “Trillion Dollar Man” label may be more of a branding tool than a factual statement, there’s no denying that Peña’s influence on the business world is vast and far-reaching.For aspiring entrepreneurs looking to emulate his success, Dan Peña’s story serves as a reminder that with the right mindset, strategy, and mentorship, incredible wealth and success are within reach.Dan Peña net worth, how much is Dan Peña worth, Dan Peña QLA program, Quantum Leap Advantage Dan Peña, Dan Peña mentorship, business coaching Dan Peña, Dan Peña investments, Dan Peña biography, Dan Peña real estate, Dan Peña wealth, billionaire mentor Dan Peña, successful entrepreneurs Dan Peña, Dan Peña book, Your First 100 Million, Dan Peña speaking fees

Mauna Kea telescope Scientists reflect on lessons learned after dismantling

Scientists are reflecting on lessons learned with the completion of removal this summer of the Caltech telescope from the summit of Mauna Kea after dec­ades of mounting tension with Native Hawaiians.The decommissioning of the Caltech Submillimeter Observatory in July followed the removal of a University of Hawaii observatory a month earlier and came amid a cultural resurgence among Native Hawaiians.
“Nothing is forever,” said Gregory Chun, executive director of the Center for Maunakea Stewardship at the University of Hawaii and a Native Hawaiian.
“It was important for these two facilities to come down, not just because they were not productive anymore, but because it’s an acknowledgment of the privilege of being up there. You were pau — you were done. So, you can go home now.”
Prized for its altitude, dark skies and low humidity, Mauna­ Kea still hosts 11 other telescopes. The facilities have brought Hawaii international acclaim in astronomy and have helped to boost the local economy.
Now the Caltech telescope moves to Chile with a new name (the Leighton Chajnantor Telescope), new instruments and the opportunity to reestablish itself on the cutting edge of astronomy.
Sunil Golwala, director of the observatory and a physics professor at Caltech, said the team has learned from their time on Mauna Kea and that the Chile site is farther from population centers and not regarded as sacred. They’ll also build near other observatories to reduce their environmental footprint.
In the aftermath of the observatory protests, finding the right balance between astronomy and preservation of the Mauna Kea sacred site remains a challenge.
Despite criticisms, the telescopes do help the state economically, and they support science and engineering on the islands as many of Hawaii’s young people are leaving to pursue degrees in these fields.
“You don’t have a unified consensus in the community — much less the Hawaiian community — about (the Thirty Meter Telescope) or astronomy,” Chun said. “So, balance is not going to be something that’s easily found, but I think if the authority can come up with a vision where people see themselves in it, we have a better chance.”
Over his time heading the center, Chun has come to think empathy is the path toward reconciliation, and the authority is an opportunity to find it.
“We certainly have a lot of lessons learned and scars that we’ve accumulated over the years,” Chun said.
“I also think, however, that it’s not by happenstance that one of the most sacred lands here in Hawaii to Native Hawaiians is also the premier place, certainly in the Northern Hemisphere if not in the world, for astronomy.”
Native Hawaiians have long regarded the summit as their spiritual connection to the heavens.
Protests erupted at the base of the mountain in 2019, when Caletch and the University of California proposed construction of another observatory, called the Thirty Meter Telescope. The outcry led the state to shift oversight responsibilities from the University of Hawaii — which leased the land to Caltech — to the new Maunakea Stewardship Oversight Authority, which is composed of local, environmental and scientific stakeholders.
The closure of the Caltech observatory marks the end of a contentious era, as locals and the new authority debate what’s next for the mountain.
“I have incredible respect for the people at the University of Hawaii, who can audit their own actions,” said John De Fries, executive director of the new authority. “If this authority can begin to pioneer a new model of leadership, that’s reason to be grateful, but the task of that remains ahead of us.”
In response to public criticism, the University of Hawaii created the Center for Maunakea Stewardship in 2020 to oversee operations on the mountain. It worked closely with Caltech to decommission the observatory.
Throughout the process, cultural observers were present to ensure deconstruction was done in a respectful way, and while the new authority was not involved in the decommissioning process, Caltech invited members to perform cultural ceremonies at its conclusion.
A senior member from the authority also inspected the site for final sign-off of completion, and reported that “the site had been restored to as near a pristine level that you can expect,” De Fries said.
Over its roughly three dec­ades of observations, the Caltech Submillimeter Observatory had played a key role in several scientific breakthroughs in astrophysics.
The observatory was first designed to detect some of the most unexplored wavelengths of light, between a third of a millimeter and 1 millimeter — much longer than visible light.
The telescope, with its fellow Mauna Kea resident the James Clerk Maxwell Telescope, discovered that Earth is basking in light from excited molecules living quietly in interstellar space.
Toward the turn of the century, an upgraded Caltech Submillimeter Observatory started making maps of the sky. It was a “quantum leap in capability,” said Golwala.
This allowed scientists to map everything from dust in the interstellar medium to the largest scale of structure in the universe, galaxy clusters.

The forgotten scientist of History

Marie Benedict, La ragazza  del microscopio[The Girl with the Microscope], Piemme 2024
This novel, which I came across by chance, recounts the story of Rosalind Franklin, a British scientist, chemist, and expert in crystallography. In the 1950s, she was the only one able to capture an X-ray image of the DNA molecule, the famous Photo 51, and became the first person in the world to witness, incredulous, the appearance of a double-helix structure. This discovery would forever change the course of scientific history, which she summarized in several articles published in Nature magazine. However, history consigned her to oblivion, associated with her premature death at just 38 years old due to ovarian cancer, partly caused by overexposure to X-rays. The ones, who became famous for the discovery, even winning the Nobel Prize in 1962, were James Watson and Francis Crick, along with geneticist Maurice Wilkins, who improperly appropriated Franklin’s work without giving her any credit. Only through the careful analysis of Rosalind Franklin’s personal and scientific journey, conducted by her friend and fellow researcher Anne Sayre, have we been able to learn the truth and recognize the rightful value of her immense discovery.
#sistersproject
Rosa Lupoli is a Capuchin nun from Naples and abbess of the monastery of Santa Maria in Gerusalemme, also known as the Monastery of the Thirty-Three, founded by Blessed Maria Lorenza Longo.

We will prioritise inclusive tourism: Murare travel and tours

The 2024 Sanganai Hlanganani World Tourism Expo’s first (1st) Runner up in Best Car Hire stand, Murare Car Rental has expressed their organisation’s commitment to serve diverse tourists (amongst all tourism clusters) while consider prioritising their cultural and doctrinal beliefs, norms and values.Speaking after receiving their award during the Sanganai Hlanganani World Tourism Expo award ceremony, Mr Nelson Zingoni who Chief Executive Officer of Murare Car Rental explained that they usually engage in continuous market research and policy development which helps them to allocate their services to aggregated clientele.”We engage in continuous market research, innovation and policy development as an organisation. This would therefore enable our organisation to serve various tourists and specific stakeholders with actual services which resonate with their doctrinal beliefs, cultural beliefs, norms and values,” Zingoni said.”You would realise that we are non-discriminatory in terms of considering research on constantly changing regulations, attitudes and behaviours. Research and innovation amongst our diverse clientele has enabled our organisation to craft services attract many tourists through referrals from previous services,” Zingoni added.”We therefore take it as an inclusivity in tourism where we leave none regardless of their level of income or preferred spending on travel,” Zingoni remarks.While start by operating a single car in a cabin in Harare, Murare Car Rental has managed to spread its services to most cities across Zimbabwe and now boasts a fleet of more than 150 cars and employs over 120 people.The company was established in 2016, has offices in Harare, Mutare, Bulawayo, Victoria Falls and Masvingo, all in an attempt to reach out to potential clients throughout Zimbabwe.

What channel is Louisville vs Georgia Tech on today? Time, TV schedule for Week 4 game

After a bye week, Louisville football is back at L&N Stadium to face ACC foe Georgia Tech.The Cardinals (2-0) will be the Yellow Jackets’ (3-1) third ACC opponent this season.Watch Louisville vs Georgia Tech live on Fubo (free trial)Today is the fourth meeting between Louisville and Georgia Tech. The Yellow Jackets lead the series, 2-1.When these programs played last year, Georgia Tech had a 28-13 lead at halftime. Louisville rallied and opened the 2023 season with a 39-34 victory.Here’s how to watch the Louisville vs. Georgia Tech game today, including time, TV schedule and streaming information:What channel is Louisville vs Georgia Tech on today?TV Channel: ESPN2Livestream: Fubo (free trial)Louisville vs. Georgia Tech will be broadcast nationally on ESPN2 in Week 4 of the 2024 college football season. Mike Monaco and Kirk Morrison will call the game from the booth at L&N Stadium, with Dawn Davenport reporting from the sidelines. Streaming options for the game include FUBO, which offers a free trial to new subscribers.Louisville vs Georgia Tech time todayDate: Saturday, Sept. 21Start time: 3:30 p.m.The Louisville vs. Georgia Tech game starts at 3:30 p.m. at L&N Stadium in Louisville.Louisville vs Georgia Tech predictions, picks, oddsOdds courtesy of BetMGM as of FridayLouisville, Georgia Tech: Louisville will rely on its strong defense to get stops early and control the clock with its run game to jump to an early lead against a talented Georgia Tech team.ODDS: Louisville by 10O/U: 57.5Louisville schedule 2024Aug. 31: Louisville 62, Austin Peay 0Sept. 7: Louisville 49, Jacksonville State 14Sept. 21: Georgia TechSept. 28: at Notre DameOct. 5: SMUOct. 12: at VirginiaOct. 19: MiamiOct. 25: at Boston CollegeNov. 2: at ClemsonNov. 16: at StanfordNov. 23: PittsburghNov. 30: at KentuckyRecord: 2-0Georgia Tech schedule 2024Aug. 24: Georgia Tech 24, Florida State 21Aug. 31: Georgia Tech 35, Georgia State 12Sept. 7: Syracuse 31, Georgia Tech 28Sept. 14: Georgia Tech 59, VMI 7Sept. 21: at LouisvilleOct. 5: DukeOct. 12: at North CarolinaOct. 19: Notre DameOct. 26: at Virginia TechNov. 9: MiamiNov. 21: N.C. StateNov. 29: at GeorgiaRecord: 3-1We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY Network newsrooms operate independently, and this doesn’t influence our coverage.Reach sports reporter Prince James Story at [email protected] and follow him on X at @PrinceJStoryThis article originally appeared on Louisville Courier Journal: Watch Louisville vs Georgia Tech game today: Channel, time, streaming

Scientists store full human genome on everlasting memory crystal

In a remarkable breakthrough, University of Southampton scientists have successfully preserved the complete human genome on a 5D memory crystal. This revolutionary data storage format boasts incredible longevity, capable of surviving for billions of years.

The implications are extraordinary, as this technology could potentially serve as a blueprint for resurrecting humanity in the distant future. Additionally, it offers a powerful means of creating enduring records of endangered plant and animal species, ensuring their genetic information withstands the test of time.

The 5D memory crystal, developed by the University of Southampton’s Optoelectronics Research Centre (ORC), represents a quantum leap in data storage technology. Picture a data storage medium that can retain up to 360 terabytes of information for billions of years without degradation, even at extreme temperatures. This extraordinary feat has rightfully earned it a Guinness World Record for being the most durable data storage material, a prestigious accolade bestowed upon it in 2014.

Comparable to fused quartz in durability, this crystal can withstand the harshest of conditions, including freezing temperatures, intense heat up to 1000 °C, and even direct impact forces of up to 10 tons per cm2. Moreover, it remains unaffected by prolonged exposure to cosmic radiation, making it a truly resilient medium for preserving valuable information.

The ingenious approach taken by the team at Southampton, led by the esteemed Professor Peter Kazansky, involves using ultra-fast lasers to inscribe data into nanostructured voids within silica, achieving feature sizes as minuscule as 20 nanometers.

What makes this technology truly revolutionary is its utilization of two optical dimensions and three spatial coordinates to inscribe data throughout the material, hence earning it the moniker ‘5D’ memory. This method transcends the limitations of traditional 2D data storage, making it a groundbreaking innovation with the potential to redefine the future of data storage.

The remarkable longevity of these crystals ensures that they will outlast humans and all other species. While it is currently impossible to synthetically create humans, plants, and animals using genetic information alone, recent years have seen significant advances in synthetic biology. Notably, in 2010, Dr. Craig Venter’s team achieved a major breakthrough by creating a synthetic bacterium.

“We know from the work of others that genetic material of simple organisms can be synthesized and used in an existing cell to create a viable living specimen in a lab,” says Prof Kazansky. “The 5D memory crystal opens up possibilities for other researchers to build an everlasting repository of genomic information from which complex organisms like plants and animals might be restored should science in the future allow.”

Memory of Mankind archive in Hallstatt, Austria. Credit: University of Southampton

To put this concept to the test, the team developed a 5D memory crystal containing the entire human genome. With approximately three billion letters in the genome, each letter was sequenced 150 times to ensure its accurate positioning. This groundbreaking deep-read sequencing work was conducted in collaboration with Helixwork Technologies.

Nestled within the depths of a salt cave in Hallstatt, Austria lies a remarkable time capsule known as the Memory of Mankind archive, housing an extraordinary crystal. This crystal, meticulously designed by a dedicated team, holds within it a wealth of data intended for future intelligences, whether organic or artificial.

The creators of this marvel have ingeniously inscribed a visual key on the crystal, offering a glimpse into the knowledge it safeguards and how it can be harnessed. Prof. Kazansky, one of the masterminds behind this project, explains that the visual key provides essential insights into the stored data, ensuring that it can be deciphered and utilized by those who come across it in the distant future.

Delving deeper into the visual key, one encounters a mesmerizing array of universal elements and the intricate molecular structure of the DNA molecule. The key not only reveals the fundamental building blocks of life, such as hydrogen, oxygen, carbon, and nitrogen, but also elucidates the composition and arrangement of the DNA molecule, including the four bases: adenine, cytosine, guanine, and thymine.

Moreover, it offers a captivating visualization of how genes are positioned within a chromosome, ready to be integrated into a cell. This awe-inspiring display serves as a visual testament to the ingenuity and dedication of the team behind the 5D memory crystal, paying homage to the iconic Pioneer spacecraft plaques launched by NASA, which ventured beyond the bounds of our Solar System.

The 5D memory crystal stands as a testament to human achievement and a profound invitation to future generations or entities, urging them to unlock the treasure trove of knowledge it holds.

“We don’t know if memory crystal technology will ever follow these plaques in the distance traveled, but each disc can be expected with a high degree of confidence to exceed their survival time,” adds Prof Kazansky.

Guest column: Tipple’s Eoin Bara on how alcohol brands are merging D2C and travel retail

Tipple Co-Founder Eoin Bara addresses core strategies to help turn travel retail sales into long-term repeat business across multiple channels.Travel retail is costing alcohol brands a fortune, writes Eoin Bara.And I don’t mean all the cash you fork out on in-store displays, travel boxes, and airport floor fees.The real cost you should be worrying about is lost sales.Selling overseas and in airports is a great way to shift bottles. But successful alcohol brands are not built on one-time purchases. They are built on long-lasting customer relationships.Eoin Bara: Merging travel retail and D2C is “a seriously profitable strategy” {Photo: Julie McCoy Photography}So if you’re handing over cash to sell your products further afield, only for customers to buy your brand once, love it for a week, then never find it again, you are barely scratching the surface of the profits travel retail can offer you.If you want to see real returns from travel retail, you must channel that excitement when someone discovers your bottle, and convert it into a lasting love of your brand.How do you do that? By merging your direct-to-consumer and travel retail strategies.(Haven’t managed to break into travel retail yet? Keep reading, we’ve a solution for that too.)From romance to retentionThere are three core strategies to make sure you turn one travel retail sale into multiple, repeat business:Connect physical and digital touchpointsEvery time a new customer buys your brand in duty free, that’s an opportunity for repeat sales. But if you don’t connect those physical purchases to the digital ecosystem of your business, you’re letting money go down the drain.So find ways to connect the physical and digital touchpoints with your products to bring more customers into your orbit.For example, you could include a QR code on your packaging with a special offer for holidaymakers. They scan the code, enter their email address, the offer is theirs and you have their details.Prioritise the post-purchase experienceWhether a customer buys in person or online, the post-purchase window is a golden opportunity to deepen your connection with them. And increase your chances of turning one sale into many.This is where things like email and SMS marketing automations come into play.You can set up pre-written comms to go out to customers after they’ve bought specific products.Use a combination of nurture content and sales content to both improve the shopping experience, and squeeze more ROI out of each purchase.Respond to your customer’s habitsAnd this is where things come full circle.Once your customer has bought from you, and they are part of your digital ecosystem, you can use historic data to get much more targeted and precise with your strategy – and bag yourself more profit in the process.Tipple makes it possible and profitable to sell alcohol direct to consumers across EuropeNow you’ve got more customer data, you’ve got more visibility of your customer’s purchasing habits. Both on a collective and an individual basis.You can then use your understanding of these habits to make your marketing and sales tactics much more effective. For example, you can calculate when your customer is likely to buy another bottle from you, based on things like the actions they take on your website, and purchase data on customers with similar habits.From there, you can make a very smart estimate of when the customer is considering buying from you again (even if they’re not aware of it themselves) and serve up timely ads, emails, and other marketing comms to nudge them closer to that buy button.At Tipple, we don’t just help brands break into new markets, we help you sell more bottles, in more countries by giving you access to expert ad managers, content creators and other digital marketing specialists. Click here to learn more.But D2C isn’t just a tool to maximise the results you get from travel retail, it’s also a useful way to break into it…The secret passage into travel retailFor drinks brands, getting into travel retail is a chicken-and-egg situation.To stock your product, travel retail distributors and partners want to know you’re already selling in the countries you plan to enter. But to start selling in a new country, you typically need the help of a distributor.I got stuck in this ‘Catch-22’ myself when I founded and scaled Mor Irish Gin. What I didn’t know at the time was there’s a secret third option: Make distributors come to you. How do you do this? Sell direct to consumers.By selling direct to consumers, you can prove there’s a thirst for your booze overseas. You can prove market demand. And you can prove your brand is an investment, not a risk.And that’s just the benefit for travel retail. While selling D2C, you’re also:Making sales while growing your brand awarenessMeaning your ads start to pay for themselves with sales.Controlling and owning your customer dataGiving you a better understanding of how to sell to them.Keeping more profitBy paying less out in fees to retailers and distributors.It’s a win-win-win:A win for the travel retail partners who can see proof you have market demand in the country they’re stocking your productA win for your customers who can easily purchase your productA win for you and your brand (because you’re making more money)SummaryFor drinks brands, merging travel retail and D2C is a seriously profitable strategy.It maximises ROI from travel retail by channelling the excitement customers feel when they discover your brand and converting it into repeat sales.The three core strategies to multiply your travel retail sales?Connect your physical and digital brand touchpointsProgramme post-purchase automations to squeeze more revenue from every sale.Use historic customer data to guide your marketing and sales tactics, and serve up content when they’re most likely to buy again.Selling D2C also gives you an easier route into travel retail by showing distributors there’s sufficient demand for your product. Plus, it brings the added benefits of owning your customer data, repeat sales covering your ad spend, and more profits for you to keep.Ready to sell more bottles in more countries? Tipple makes selling across borders possible. Click here to learn how. ✈*This article first appeared in The Moodie Davitt eZine. Click here for more.