Northamptonshire homebuilder highlights mental health awareness with book donation to local schools

Watch more of our videos on ShotsTV.com and on Freeview 262 or Freely 565Visit Shots! nowLuxury homebuilder Mulberry Homes has donated mental health books to primary schools in Irchester and Middleton Cheney, to highlight Youth Mental Health Day on 19th September.Irchester Community Primary School, which is just under half a mile away from Mulberry Homes’ Steeple View Chase development, and Middleton Cheney Primary Academy, which is located nearby to Mulberry Homes’ Middleton Meadows development, both received a bundle of books which tackle sensitive subjects including emotions and grief.Prime7 Multi Academy Trust said: “We are very grateful to Mulberry Homes for this donation. Children’s mental health is massively important, and these books are a great entry point for our children to speak about their feelings.”Simon Anderson, Head of School at Irchester Community Primary, said: “We were very happy when we received this donation from Mulberry Homes. The focus on breaking down the stigma surrounding mental health is important, and these books act as a gateway for children to do that.” Use the ‘Submit a Story’ link to tell us your news.Youth Mental Health Day is aimed to encourage an open dialogue between young people about their mental health and any struggles they may be facing. The awareness day aims to break down the stigma surrounding mental health.Kerry Jones, Sales and Marketing Director at Mulberry Homes, said: “We are delighted to have supported Middleton Cheney Primary Academy and Irchester Community Primary this Youth Mental Health Day. With our donation, we hope to encourage an open discussion about how children feel and their mental health.”Established in 2011 and based in Warwickshire, Mulberry Homes is a medium housebuilder that provides quality properties across the wider midlands and southern counties. It specialises in individual and exclusive developments with their own looks and personalities and builds traditional homes with modern layouts.Continue Reading

News24 Business | Christmas mail alert: Start sending packages now to miss cut off, says Post Office

The SA Post Office (SAPO) has urged customers to start sending international Christmas parcels and mail soon to ensure they reach their destinations on time.”Customers who use surface mail to send their Christmas gifts abroad should do so soon, as this will ensure that their parcels reach their destinations before Christmas Day,” said joint business rescue practitioner (BRP) Anoosh Rooplal.Those who choose to use airmail have slightly more time. The struggling state-owned entity, which is in business rescue, has clinched a deal with Ethiopian Airlines to move international post and parcels by air.SAPO said the final date for posting surface mail to destinations, such as Australia and China, was 18 October, while surface mail to Europe, the UK, and the US had to be posted by 25 October. For all airmail destinations, the final date is 25 November.Registered items will incur an additional cost. SAPO said this insures against non-delivery, but not damage.As SAPO seeks to deal with the Christmas rush, it is also waiting to hear whether it will receive a R3.8-billion bailout from the Treasury. Rooplal and his colleague, Juanito Damons, have said if SAPO doesn’t receive the funds by next month, it will likely be forced into liquidation. Cut off dates for the Post Office (Supplied/Post Office)Supplied

Scientists discover past solar superstorms with catastrophic potential

Your support helps us to tell the storyFind out moreCloseAs your White House correspondent, I ask the tough questions and seek the answers that matter.Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn’t have the resources to challenge those in power.Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November electionAndrew FeinbergWhite House CorrespondentScientists discovered four extreme “solar superstorm” events that struck the Earth in the past, which, if they were to occur today, could damage satellites, electricity grids, and communications networks.Solar storms arise as a flux of charged particles flung from the Sun, which when they impact Earth can cause magnetic and electric fluctuations around the planet resulting in the formation of spectacular auroras.In more modern times, extreme solar storms can also disrupt power transmission, satellite functions, and are theorised to even affect global internet connections.For instance, one of the strongest solar storms in documented history, which occurred in 1859, caused telegraph systems across Europe and North America to malfunction and spark into flames. Artist illustration of solar storm

Harry Potter books are banned in sex offender-packed HMP Isle of Wight – because the main characters are children

HMP Isle of Wight is a category B ‘super-prison’ holding 1,100 inmatesThere is ‘frustration’ from prisoners that the library does not stock the booksBosses decided teen books are ‘off limits’ for men convicted of sexual offencesBy Abbie Llewelyn For Mailonline Published: 06:25 EDT, 19 September 2024 | Updated: 06:40 EDT, 19 September 2024

America’s Best October Travel Destination Located in MA

Fall is hands down the best time of year in Massachusetts and New England as a whole. The weather is fantastic, with sunny warm days followed by cool autumn nights and foliage for days, Berkshire Country offers the best of everything fall.The magic of autumn in Massachusetts isn’t a secret to those of us who live here, but it’s always nice when we get the spotlight. Massachusetts has been highlighted previously by numerous prestigious publications like Vogue, Condé Nast Traveler Food & Wine, and now Travel + Leisure.Last month the world-renowned travel magazine put together a list of the 12 Best Places to Travel in October 2023, not only covering U.S. destinations but the world as well.The list was compiled for folks who didn’t get a chance to take a summer vacation or those of us who prefer to travel outside of traditional tourist seasons. Places tend to be less crowded and prices are usually lower, making travel more ideal.This Massachusetts City Was Named Best Place October Travel Destination in the WorldThe city of Boston, Massachusetts was named one of 2023’s best places to visit in the world according to the acclaimed travel publication.Here’s what the publication had to say about our great capital city.Colorful fall foliage draws visitors to Boston every year. Whether you’re strolling the historic streets of Beacon Hill, wandering along the Freedom Trail, or enjoying the waterfront, those East Coast leaves will have you looking up. You might also marvel at the annual Head of the Charles Regatta (October 20 to 22), when more than 11,000 local and elite rowers take to the Charles River, with spectators watching from river banks and bridges. Autumn also brings Oktoberfest celebrations throughout the city as early as late September, and events include a parade, live music, and beer gardens. Visitors can get into the Halloween spirit with a Haunted Boston Walking Tour, which includes a stop at Boston’s oldest cemetery. Stay at the Hotel Commonwealth near Fenway Park, the Hyatt Centric Faneuil Hall, or the Hotel AKA Boston Common. The Four Seasons Hotel Boston recently reopened after a major design update.Travel + LeisureBoston was in some pretty good company on the list which also featured destinations like Italy, London, Albuquerque, Sonoma County, Mendoza Argentina, and more.LOOK: These are the 100 best cities to raise a familyStacker collected 2023 data from Niche to compile a list of the top 100 cities to raise a family, based on school systems, crime rates, and more.  Gallery Credit: Emily Sherman

Scientists make startling discovery about the Falkland Islands: ‘So well preserved’

The Falkland Islands were once home to a rainforest that researchers described as “lush and diverse”. The rainforest covered the islands up to 30 million years ago, experts from the University of Southampton said.Dr Zoe Thomas, from the university, discovered that the islands on the archipelago, now mostly dominated by a treeless landscape, had cool, wet woodland.These conditions are similar to other rainforests seen on the South American continent.Dr Thomas and her team carried out the research after finding clues about the location of buried remains of the ancient forest.People she spoke to in Port Stanley, the capital of the Falklands, led them to a building site in early 2020.Dr Thomas explained: “We were in the Falklands carrying out research for a different project when a fellow researcher, based on the island, mentioned they’d heard from a friend that something interesting had been dug up by a builder they knew.“Excavators at the site of a new care home in Stanley had cut into a deep peat layer which was filled with large tree trunks and branches.“These were so well preserved, they looked like they’d been buried the day before, but they were in fact extremely old.“Our interest was immediately piqued, as finding tree remains here was baffling.“For at least thousands, probably millions of years, the Falkland Islands have not been able to sustain trees. “It’s too windy and the soil too acidic. This raised the intriguing question of just how old the wood from this forest bed was?”The South Atlantic Environmental Research Institute in Port Stanley helped gather samples of deposits from the site, which were then sent to the University of New South Wales in Australia for analysis.Researchers could tell the tree samples were at least 15 million to 30 million years old because they were too old to obtain conclusive results from radiocarbon dating.Dr Thomas added that the climate in the Falklands would have been warmer and wetter than it is today, resulting in the huge rainforest there.Many of the tree species that grew there would now be extinct.The change in climate to cooler and drier conditions was what likely caused the rainforest to die out.

How Jennifer Granholm’s Energy Department Is Pumping Billions Into Clean Tech

The former Michigan governor has tried to turn the Department of Energy, flush with billions of dollars from energy and infrastructure legislation, into a catalyst for America’s clean energy future and new jobs.By Alan Ohnsman, Forbes Staff

As Secretary of Energy at a time when funding for clean energy in the U.S. is at its highest ever, Jennifer Granholm has an unprecedented task: dole out upwards of $110 billion for greener, less carbon-intense forms of energy — as quickly as possible. If she gets it right, it will affect Americans for decades to come – and create tens of thousands of jobs.

“Our motto is deploy, deploy, deploy,” Granholm told Forbes. “That has not historically been the case. When I came in we reorganized a whole new vertical inside the department and hired almost a thousand people to execute on deploying clean energy. We’ve obviously been a great science and research agency and we shepherd the nuclear stockpile, but this issue of deploying has not historically been part of our DNA.”.

That urgency was inspired by the Biden Administration’s target of slashing emissions of carbon dioxide and other greenhouse gasses to net zero by 2050. It’s an audacious goal, and one scientists say must be achieved on time, if not sooner, to avoid the worst effects of climate change. To make it happen, Energy has tens of billions of dollars of new grants and loans to dole out resulting from the Bipartisan Infrastructure Law and Inflation Reduction Act. It’s money that can be broadly allocated as long as it furthers climate goals — for things like new solar panel and wind turbine factories, plants making batteries for electric cars or long-term power storage, new ways to produce clean hydrogen for dirty heavy industries and energy-efficient upgrades for homes.

“Batteries are now the fastest-growing secondary electricity source for the grid” 

The two landmark bills set aside the most funding for clean energy in U.S. history and, critically, are designed to encourage companies and manufacturers to make major matching investments. The approximately $50 billion from the Bipartisan Infrastructure Law and Inflation Reduction Act that DOE has doled out to over 1,000 projects has spurred over $60 billion in matching private capital, according to department officials. The administration’s push has also encouraged companies like Walmart to dramatically increase its solar power installations and Amazon to boost its green delivery fleet with 20,000 electric delivery trucks.

The U.S. has a long way to go. But Granholm, who is honored today on Forbes’ inaugural Sustainability Leaders list, cites the rapid growth of solar power and battery storage as early successes. A record 11 gigawatts of new solar added to the grid in 2024’s second quarter is up 91% from a year earlier and is “the equivalent of five Hoover Dams,” she said. “Annual solar installations have doubled over the past four years. In 2024 we’re on track to reach 38 gigawatts, which is double the prior U.S. record, which was just set a year ago in 2023.”
Batteries charged up by wind and solar installations, retaining surplus power generated at peak hours of the day, have had similarly impressive growth. She estimated that the country had less than two gigawatts of battery energy storage capacity at the end of 2020. But as of July, we’re at 20 gigawatts, “and there’s just exponential growth in projections,” she said. With their ability to hold power and feed it back into the grid when needed, “batteries are now the fastest-growing secondary electricity source for the grid.”
The Energy Department’s current direction seems closer to its 1977 origins when then-President Jimmy Carter tasked it with finding alternative energy sources at a time when embargoes and price spikes by oil-rich Middle Eastern countries undermined the U.S. economy. It was also charged with overseeing the country’s nuclear power industry, a critical role in the wake of 1979’s Three Mile Island power plant disaster. Over the years, and particularly as domestic oil and gas production rebounded, DOE’s role grew less prominent even as it continued to award research grants for early-stage clean energy projects and ran federal energy laboratories.
It wasn’t until the Obama Administration that Energy’s role was amped up again when it was tasked with overseeing a loan program for clean energy initiatives created by the American Recovery and Reinvestment Act of 2009 and awarding low-cost funds from a similar program for automakers passed in late 2008. The latter proved to be profoundly helpful for Tesla, Ford and Nissan, which got and repaid loan guarantees to build and retool plants to make electric and highly fuel-efficient vehicles. But two of those loans – $528 million for startup Fisker Automotive and $535 million for solar panel maker Solyndra – were flops after the companies went bankrupt – and came to symbolize the risk of the government betting on unproven companies and technology. Solyndra’s 2011 failure even became a talking point in the 2012 presidential election.The DOE “needs more freedom to operate and a willingness to take bigger risks”
Gaurav Sant, Institute for Carbon Management
Granholm’s agency is still haunted by Solyndra and concerns that, despite her intentions, it isn’t moving fast enough to combat the climate crisis. The clock is ticking too: If Trump were to be elected, his administration would pivot away from the cleantech push. So some believe DOE needs to take more risks, not fewer.
“It needs more freedom to operate and a willingness to take bigger risks with shorter periods between the appropriation of the allocation of funding and the disbursement of funds,” said Gaurav Sant, director of UCLA’s Institute for Carbon Management, which is incubating and launching cleantech industrial companies. “You have an action window that’s 25 years and given that capital projects take three to six years to execute, it’s a short amount of time period to act.”
Granholm is a Canadian native who became a naturalized U.S. citizen in 1980. She grew up in California, was a high school beauty queen, graduated from UC Berkeley and earned a Harvard law degree. As governor of Michigan during the Obama Administration, she saw firsthand the benefits federal support could provide for domestic manufacturers. And while disbursing DOE funds helps curb carbon emissions, they’re also critical for creating jobs.Wind turbines reflected on a solar field.getty
“We as a nation sat by and watched as other countries poached our jobs. I mean, I was the governor of Michigan,” she said. The federal government “saw all of these jobs leave, all these factories leave, and did nothing about it.”
The infrastructure and energy legislation passed under Biden was designed to reverse that, with “incentives that make the United States irresistible,” she said. That’s resulted in more than 800 clean energy-related projects nationwide that have benefited from Inflation Reduction Act funds. That includes pushing for a domestic supply base to produce components for batteries, solar panels and wind turbines, or things like electrolyzers to make hydrogen from water and electricity.
“It’s not just the factories. It’s also the mapping of the supply chains to make sure that we’re filling in the gaps so that we’re not substituting some reliance on OPEC with reliance on China. We are doing this – building up this clean energy supply chain in the United States.”
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At 2024 AI Hardware & Edge AI Summit: Vasudev Lal, Principal AI Research Scientist, Cognitive AI, Intel Labs

At the recent 2024 AI Hardware & Edge AI Summit in San Jose, Calif., I caught up with Vasudev Lal, Principal AI Research Scientist, Cognitive AI, Intel Labs, who took us on a tour of the happenings at Intel Labs, specifically around the field of Cognitive AI. He discussed some key projects that the Intel Cognitive AI team is running at this time, and how his team is advancing with Intel Gaudi AI accelerators.

Lal also highlighted his recent collaboration with Andrew Ng at DeepLearning.ai on a new developer training course regarding Multimodal models.

Finally, the discussion tended toward the biggest challenges that his team encounters developing and training multimodal models and how his team is training and deploying models on the Intel Tiber Developer Cloud.

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The science is in: Big sisters are good for everyone

Lisa Doucet-Albert didn’t have the typical ’80s teen experience. While her peers were bumming around the malls and basement rec rooms of their Rhode Island suburb, she was tasked with her family’s cooking, grocery shopping, and whatever else needed doing while her mother worked. As the older sister, she was also her kid brother’s caretaker. She felt it was her job to worry about everyone else.Now the managing director for a public-relations firm in Providence, Doucet-Albert believes that the amount of responsibility she carried growing up is inextricable from who she is today. “I never ask for help but always provide it. I am definitely a people pleaser and go out of my way to help others, almost like it’s my obligation. I also have a hard time setting boundaries and saying no,” she said. “It’s something that I’m constantly working on.”Doucet-Albert counts herself among the scores of women who have recognized themselves in a flurry of memes and think pieces concerning an affliction of sorts: “eldest-daughter syndrome.” Equal parts birth-order stereotyping and pop psychology, the term describes a heady cocktail of perfectionism, self-sacrifice, guilt, and sibling resentment thanks to the double whammy of being both the oldest child and a girl. In a post that has garnered 4.5 million views on TikTok, a poem titled “Oldest Daughter Guilt” sums up the strife, lamenting, “Why can’t I be happy? / I need to put myself first. / But who even am I when / I’m not fixing someone’s hurt?”
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The premise of eldest-daughter syndrome relies on two core assumptions: that firstborn or only daughters are expected to be models of achievement and good behavior for their younger siblings and that daughters are asked to take on more of the family’s housework than their brothers. Research is inconclusive (at best) as to whether birth order meaningfully predicts personality. But there may be more of a science to eldest daughters than meets the eye. While the cultural conversation has focused on the downsides — the burdens — of being the eldest girl, studies across disciplines point to very real benefits for firstborn daughters’ parents and siblings, particularly in times of hardship. Whether those benefits carry over to the daughters in question, on the other hand, depends on how much they’re expected to give up.Everyone, in other words, should have an older sister. But not everyone may want to be one.Though social scientists don’t love the public’s tendency to assign character traits according to arbitrary demographic groupings, such as generational labels and sibling order, there’s quite a bit of research that supports the eldest-daughter trope. Girls have been found to spend more time on household chores than boys; older children, in general, are often asked to set an example for their younger siblings.Older children also play an important role as babysitters — especially when parents and guardians have limited access to alternate caregiving help. In a survey of nearly 2,000 US parents, roughly half reported that they’d relied on their older children for some or all of their caregiving help between February and December 2020, through the height of COVID-19 lockdowns.
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Although the survey didn’t specify the gender of older-child caregivers, preexisting research supports an educated guess that girls did more of the lifting. “It’s a well-established pattern across the anthropological literature in diverse human societies that older sisters participate in direct childcare more than older brothers,” said Molly Fox, an associate professor of anthropology at the University of California, Los Angeles.

When a mother needed help, biology caused her eldest daughter to step up and mature faster to provide that help.

Fox led a team of researchers that recently uncovered a stunning evolutionary clue as to why it’s so common for women to take on caregiving roles. The team’s 15-year longitudinal study, published earlier this year, found a link between mothers who reported psychological distress during pregnancy and accelerated adrenal puberty in firstborn daughters. Adrenal puberty is when the body starts producing more of a hormone that gets converted into a host of other powerful chemicals, such as the sex hormones estrogen and testosterone. Crucially, adrenal puberty also kicks off a phase of cognitive development that’s associated with emotional and behavioral maturity and typically occurs about two years before regular puberty. A child who has undergone adrenal puberty is better equipped to take on more adultlike responsibilities such as babysitting, cooking, and running household errands. Most striking of all, maternal distress was not found to speed up adrenal puberty in sons or younger daughters. So when a mother needed help, biology caused her eldest daughter to step up and mature faster to provide that help — but the same wasn’t true for her other children.

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Does this mean that eldest-daughter syndrome not only is real but also begins in the womb? As Fox sees it, the answer sure looks like a yes — at least some of the time. For moms in difficult circumstances, having a precocious firstborn daughter who can help out with subsequent siblings is a helpful adaptation. “This idea seems consistent with the ‘eldest daughter’ phenomenon,” she said.In low- and middle-income countries, having an older sister may even give younger siblings a leg up in their future success and well-being. A 2020 study examining patterns of early childhood development in rural Kenya found that young children with an older sister, as opposed to an older brother, scored significantly higher in vocabulary and development of fine motor skills — differences that were attributed to extra attention and interaction. “For comparison, this ‘effect’ of having a big sister is about as large as the difference in child development between young children whose mother completed secondary school and those whose mother only completed primary school,” the researchers wrote in a blog post for the Center for Global Development.
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Pamela Jakiela, an associate professor of economics at Williams College and a coauthor of the study, said it’s hard to know whether older sisters in the US have a comparably significant impact on their younger siblings’ early development. Mothers in rural Kenya tend to have more children than women in the US, which means there are more young children to care for at once. Less access to center-based childcare — such as preschool and day care — means that caring for infants and toddlers falls to household members. Gender roles and responsibilities remain more rigid than in the US, with housework and caregiving more explicitly placed on girls and women.But the findings still hold clues for American households, where parents rely tremendously on their older children for help at home. And while familial roles and responsibilities aren’t as preordained by gender as they once were, American women still do far more of the domestic labor.Scrutiny over the “plight of the eldest daughter” fits into a broader debate over what kinds of expectations are appropriate to place on kids, particularly in light of rising concern over the potential harms of “parentification.” Asking children to take on too much too soon can spell trouble for their relationships and mental health down the line, a legion of TikTokers and therapists say.Despite the potential for sacrifices, being an eldest daughter isn’t without its perks. Firstborn girls tend to be the most ambitious and successful children in their families, a 2014 study by University of Essex researchers found. A 2018 study published in Child Development found that, irrespective of gender, an older sibling caring for a younger sibling helped both of them develop a sense of empathy.
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Sibling relationships stand to benefit from these dynamics, too. Jonathan Westover, who grew up as the sixth of eight children in 1980s Utah, told me that his eldest sister acted like a third parent throughout much of his childhood. At the time, it felt special to be able to spend so much time with her, especially given their decade-plus age difference. “I have a closer relationship with her, to this day, than I do with many of my other older siblings,” he said.

The critical difference came from the fact my parents never expected me to put their childcare needs ahead of my own childhood experiences.

Westover’s story lines up with my own experience as the firstborn, and only daughter, in a family of three kids. I’m not sure I would have spent much quality time with my younger brothers, given our respective four- and six-year age gaps, if I hadn’t been tasked with taking care of them after school and during our parents’ occasional nights out. Though I wasn’t exactly Mary Poppins — as my brothers would be happy to attest to — my latchkey-parent position helped lay a foundation for the warm and affectionate bond I share with both of them as an adult.

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I didn’t develop the same negative view of my role as many others have, and the critical difference came from the fact my parents never expected me to put their childcare needs ahead of my own childhood experiences. If I needed to stay after school for play rehearsal or tennis practice, they found someone else to look after my brothers until one of us came home. (It’s worth noting that, with two sets of grandparents living nearby, this was a fairly easy task.)In contrast, Westover said his parents relied on his eldest sister to be their default childcare provider, at the expense of her social life and extracurriculars. “She got defensive about it with my parents and started acting out because they leaned on her so much — more than they should have, probably, and certainly more than she thought was fair,” Westover said. “Even into her adult life, she held that against my parents.” His wife grew up as part of a similarly large brood — and her eldest sister had a similar experience. In both families, older brothers were asked to shoulder a comparably minuscule share of the load.
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Westover, who is now an associate professor of organizational leadership at Utah Valley University and a father of six, told me that he and his wife had been careful not to repeat their parents’ mistakes. “We try not to put a burden on our kids to take care of things that are our responsibility,” he said. “If we do have the kids helping, we make sure that they’re helping equally. We’re not making the girls do all of one thing and the boys do all of another thing.” Their firstborn — a daughter — is now 20.As long as they’re equipped to handle the tasks at hand, there is nothing inherently wrong with asking children to step up to positions of responsibility. According to Lenette Azzi-Lessing, an associate professor of social work at Boston University and a senior fellow at the Child Welfare League of America, feeling competent in an adult role can even serve as a valuable source of self-confidence for older children. It’s when family responsibilities get in the way of an older sibling’s ability to participate in their own important developmental experiences — such as schoolwork, hobbies, extracurriculars, and social activities — that the downsides can quickly outstrip any benefits. “If girls are prevented from achieving their academic potential because they are required to provide childcare support that boys are not, that is a big problem,” Jakiela, the economics professor, said.Those detriments may be especially pronounced in today’s ultracompetitive scholastic environment. “While kids tend to do less in terms of chores now than they did when I was a child, expectations in terms of academic, athletic, and extracurricular achievement have also changed,” Jakiela said. “I’m not sure that today’s kids have the bandwidth to pick up the caregiving slack for their parents.”As with most things, the key is balance. Eldest or only daughters have a valuable role to play in the lives of their parents and younger siblings, but avoiding the drawbacks of that extra responsibility requires additional support for overwhelmed parents. The cure for eldest-daughter syndrome, in other words, isn’t a culture shift; it’s rebuilding the village.Kelli María Korducki is a journalist whose work focuses on work, tech, and culture. She’s based in New York City.

analytica expands its international network to the USA

publication date: Sep 19, 2024

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author/source: Messe München GmbH

analytica USA celebrates its premiere in Columbus, Ohio in September 2025
Covering the entire value chain in the laboratory
US laboratory market with top growth forecasts

“As part of our international strategy, we have analyzed the North American market and found that there is no other trade fair there that covers the entire laboratory value chain as comprehensively as analytica. In addition, numerous companies have expressed a strong interest in the US market,” said Dr. Reinhard Pfeiffer and Stefan Rummel, the CEOs of Messe München, explaining the background to analytica USA. “With this step across the Atlantic, we are strengthening analytica’s status as the leading trade fair network for the global laboratory sector, which already includes very successful local branches in China, Vietnam, South Africa and at two locations in India,” adds Susanne Grödl, Exhibition Director analytica shows worldwide.

analytica USA will follow the established analytica concept with an exhibition part, a conference part and a practice-oriented supporting program

Established trade fair concept
analytica USA picks up on analytica’s unique selling point by covering the entire spectrum of laboratories in industry and research, from laboratory planning to final equipment. It follows analytica’s established three-pillar concept with an exhibition area, a scientific conference and a practice-oriented supporting program with lectures and special events. This includes the popular Live Lab, where common laboratory processes are demonstrated live on a complete laboratory line. Focus topics at the trade fair will include digitalization, artificial intelligence and sustainability in the laboratory environment. analytica USA will be held every two years in Columbus, Ohio. The location is conveniently situated and offers an excellent trade fair infrastructure as well as promising visitor potential from the high-investment sectors of life sciences, IT and aerospace.

Booming laboratory market
North America currently accounts for 25 percent of the global analytical market and the growth forecasts for the US laboratory sector are promising: the market for laboratory equipment is expected to grow by 8.5 percent by 2023, with 2.5 million square meters of new laboratory space for biotechnology to be added by 2025. “We have been partners with analytica in Munich for many years and are excited about the launch of the trade fair in the United States”, says Clark Mulligan, President of the US Laboratory Products Association. “We highly recommend participation in analytica to our members and look forward to the value it will bring them as well as the new opportunities it will bring to the laboratory industry here.”

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