Step into the world of AR travel
A couple on the trip to Rome (Image: iStock) Imagine visiting the Colosseum in Rome and watching gladiators fight, and the crowd cheer. Or, strolling through the gardens in the historical city of Kyoto and experiencing a grand tea ceremony. All but with the help of Augmented Reality (AR). With tech increasingly becoming a part of travel, and travel becoming all about “experiences”, the world of AR is helping to make travelling more immersive by blending the physical and digital worlds.What is Augmented Reality?At its core, AR is a technology that superimposes computer-generated images, sounds, or sensory data into the real world. Unlike Virtual Reality (VR), which immerses users in a completely fabricated environment, AR enhances the physical world, making your surroundings interactive and engaging in real-time. For travel, AR offers travellers an extra layer of engagement with the world around them that can be accessed through apps, and AR glasses.How does AR help in enhancing your travel experience?*Brings historical sites to life with interactive 3D visualisations*Provides navigation aids for visually impaired travellers*Makes travel more engaging and accessible, overcoming challenges faced by tourists*AR apps help travellers understand foreign languages – from menus to street signs through real-time translations(With inputs from Suresh Iyer, co-founder of an AR travel app)AR can instantly translate menus or signboards. We’ve even incorporated accessibility features to guide visually impaired travelers, so they can explore independently and confidentlySuresh Iyer, co-founder, an AR travel appBefore travelling, check if your destination offers AR experiences. Many cities and tourism boards are partnering with AR companies to provide these digital guides and immersive experiencesVani Sharma, a travel experience designerAn AR app helping a tourist navigate (Image: iStock) Here’s what AR apps can help you with:*Navigation*Gettinghistorical insights with the help of a scan*Virtual guides and animated stories*Translation*Capturing and booking travel experiences in 3D, by creating a personalised digital memento of your trip(With inputs from Yashagya Handa, senior engineer, Google Lens, an AR travel app)With AR, you don’t just look at the landmarks, you get to know about the events that made those places significantKanika Verma, digital tourism strategistA mini guide to help you in your next trip*Download AR apps: Popular apps like Google Lens, AR City, and History Here offer interactive maps and