Why Most Startups Fail: Insights from Nirjhor Anjum, Tech Startup and Business Consultant

About the Interviewee: This article draws on insights shared by Nirjhor Anjum with the journalist.
Mr. Anjum is a seasoned tech startup and business consultant with nearly 24 years of experience, including 11+ years in leadership roles. He has worked with 18 multinational and local companies across India, Bangladesh, and the USA, successfully delivering 50+ software projects and over 200 web projects.With expertise in Enterprise Solutions, SaaS, eCommerce, EdTech, FinTech, and eGovernance, he has guided startups in company formation, operational processes, and product innovation. Mr. Anjum, holding 40+ international certifications, has published notable research and mentored over 2,300 students. His academic background includes a Master’s in Software Engineering and Doctoral research in Artificial Intelligence, reflecting his commitment to innovation and empowering entrepreneurs.
With many years of experience in the tech industry, including government and private consultancies, various Chief positions, research, teaching, and mentoring, Nirjhor Anjum has witnessed the rise and fall of countless startups. In a recent interview, he shared his insights on the key reasons behind startup failures and how to avoid them.
Interviewer: Thank you, Mr. Anjum, for joining us today to share with us insights on why most startups fail. With almost 24 years of tech industry experience and having spent 11+ years in leadership, you have seen both the flourish and the falter. So, without further ado, let us begin with what, in your opinion, is most important for any startup to succeed.
Nirjhor Anjum: Thank you for having me. I believe the bedrock of any startup must be a clear vision. Without direction, it is so easy to lose one’s way and waste time and resources on things that do not matter in terms of growth. Entrepreneurs need to ask themselves where they want their business to go and how they plan on getting there. This clarity shapes decisions and ensures focus.
Interviewer: Startups always cite a strong team as the cause of their growth. What role does the team play in a startup’s journey?
Nirjhor Anjum: A startup is only as strong as its team. Hiring the wrong team – whether it is inexperienced employees, misaligned co-founders, or poor communication – can lead to disaster. One should build a team with the right skills and a shared vision. Equally important to the team is the company culture. A positive culture keeps employees motivated and reduces turnover. Otherwise, the morale will go down, and productivity will suffer. It is very important to build and protect an organization’s culture from day one.
Interviewer: So many entrepreneurs struggle so hard to grow their startups, yet burning out is so frequent. How can that be handled?
Nirjhor Anjum: Hard work is great, but overwork and burnout can be disastrous. Fatigue makes mistakes and poor decisions. Entrepreneurs and their teams need rest and rejuvenation. Regular breaks should be encouraged, and work-life balance should be promoted. A well-rested team is far more productive in the long run.
Interviewer: We know that strong leadership is crucial for any startup’s success. What are the pitfalls of poor leadership?
Nirjhor Anjum: Poor leadership and poor decision-making may sink a startup. Founders need to learn how to act in a decisive manner and meet challenges head-on. Weak or impulsive decision-making creates chaos, so it is important to have a leader that balances speed with strategy.
Interviewer: This is one of the pain areas for startups – financial management. What can you say in this respect?
Nirjhor Anjum: The most common cause of failure among startups is financial mismanagement. Startups should show good financial planning and avoid wild spending along with unnecessary debt. Always consider the implications of every financial decision.
Just as important, of course, is cash flow management. Too many startups tend to spend too much too soon and then run out of money. Entrepreneurs need to focus on managing their expenses intelligently and planning for the future. Having a buffer can keep the business afloat during tough times.
Nirjhor Anjum speaking about tech startup concepts and technologies
Interviewer: Many startups struggle because they do not fully understand their market. What are your thoughts on this?
Nirjhor Anjum: I strongly believe that market research needs to be conducted. Without knowing who the customers are and what their needs are, it is almost impossible to succeed. Time should be taken to conduct thorough research before launching. Customers should be understood, their needs identified, and the role of the product in their lives should be clearly analyzed.
Interviewer: What happens when startups ignore customer feedback?
Nirjhor Anjum: The foremost principle – ignoring customer needs – is a recipe for disaster. A startup exists for its customers, and that is why their feedback is the most valuable. If entrepreneurs do not listen to their customers, they will probably end up building something nobody wants. That’s why it is very important to keep customer needs at the core of all decisions and adjust based on their feedback.
Interviewer: I have heard that over-designing products is a problem. Can you talk about that a little?
Nirjhor Anjum: Absolutely. Overdesigning a product with too many features can make the launch process delayed and complex. Start with a Minimum Viable Product and improve it over time based on customer feedback. It saves time and resources while delivering value to customers.
Interviewer: The technology world moves fast. How does a startup keep up?
Nirjhor Anjum: Adaptability is the key. Technologies and market trends change fast, and startups are supposed to be ready to adapt whenever needed. For example, adopting advancements like Artificial Intelligence or Machine Learning can help startups stay competitive in a rapidly changing industry. Entrepreneurs should stay updated with industry trends and be flexible enough to adapt to them. Otherwise, inability to adapt may turn a business into irrelevance overnight.
Interviewer: We see that, even the best products do not always find an audience. How vital is marketing to startups?
Nirjhor Anjum: Nirjhor Anjum: See, the entrepreneurs should understand that marketing can make or break a startup. Bad marketing means the target audience may never hear about a product, no matter how good it is. In this regard, entrepreneurs should develop an effective marketing strategy that is indispensable for reaching out to customers and creating a brand using the proper channels. In today’s world, digital marketing is very important as it helps reach more people quickly and efficiently. Moreover, entrepreneurs should use data analytics to make better decisions and understand what works best for their customers.
Interviewer: There is another challenge! Startups often find it hard to grow. How can they balance scaling up?
Nirjhor Anjum: It is all about finding the right growth pace. Growing too slowly may cause startups to lag behind competitors, while expanding too fast without enough resources may lead to chaos. Growth should be planned in a sustainable way, and it is also important to ensure whether the entrepreneur has the capacity to handle the expansion.
Interviewer: Another area where startups falter is legal issues. What should entrepreneurs keep in mind?
Nirjhor Anjum: Most startups overlook the legal documents, and that brings about huge issues in the future. Starting from contracts and trademarks to partnership agreements, everything must be normalized from the very beginning. Protection of the business from a legal standpoint is a must.
Interviewer: Thank you, Mr. Anjum, for these invaluable insights. Before we close, do you have any final words of wisdom for entrepreneurs?
Nirjhor Anjum: Starting a business is tough, but with the right attitude, it can be enormously rewarding. The entrepreneurs should take quality time, plan properly, and always think about their customer when making decisions. They should learn from their own mistakes and those of others. With persistence and smart strategies, a startup can grow into something really impactful.
Interviewer: Thank you very much for your time and expertise, Mr. Anjum.
Nirjhor Anjum: My pleasure to be here. Thank you for inviting me.

Pumped-up nonsense or the real deal? Peter Attia and the rise of bro science

There is a wider problem, still, with bro science: the absence of women. Bar Rhonda Patrick, a former guest on Brave New World, all the big-name players are male. Science has, historically, skewed in men’s favour: for much of the 20th century, women were absent from clinical trials due to inherited perceptions of the male body as “default”, while more research funding was directed towards conditions that affected men more prominently (like cardiovascular diseases). By contrast, diseases that predominantly affect women (like endometriosis or autoimmune diseases) have been historically under-researched. If a goal like longevity is, as Attia and others claim, the future of medicine, it doesn’t bode well for women if men are calling most of the shots. 

Pumped-up nonsense or the real deal? Peter Attia and the rise of bro science

There is a wider problem, still, with bro science: the absence of women. Bar Rhonda Patrick, a former guest on Brave New World, all the big-name players are male. Science has, historically, skewed in men’s favour: for much of the 20th century, women were absent from clinical trials due to inherited perceptions of the male body as “default”, while more research funding was directed towards conditions that affected men more prominently (like cardiovascular diseases). By contrast, diseases that predominantly affect women (like endometriosis or autoimmune diseases) have been historically under-researched. If a goal like longevity is, as Attia and others claim, the future of medicine, it doesn’t bode well for women if men are calling most of the shots. 

Set your education-based business up for success with Pay@Go

Article written by Janine Sweeney (Business Development Lead at Pay@)

Education and economic growth go hand-in-hand. For Africa, a better education today would transform the lives of 47 million poverty-stricken people by 2043. This is especially important for sub-Saharan Africa, where challenges remain to meet global education targets.

In South Africa, the 22 000 public schools, 26 public universities, and 15 technikons will play essential roles to overcome these hurdles by empowering the youth with an enriching education. Advances in emerging technologies will also help shape the path forward in more innovative and immersive ways – from the way students learn, teachers teach, and educational institutions manage the school year.

One such solution is fintech, which has proven to be a powerful tool for both students and schools. Learners often get their first taste of financial responsibility as post-graduate students, making fintech a logical solution to pay tuition fees. Universities and technikons have incorporated fintech on a large-scale basis to streamline administrative tasks, such as processing and keeping track of thousands of payments in various formats during the academic year.

Flexibility is the future of education

Following various disruptions, such as COVID-19, to technological advancements in education, including technological literacy and collaborative software, an increasing number of students are leaning towards more flexible, accessible, and inclusive learner-centred approaches.

Smaller educational institutions, such as specialised colleges, tutors, e-learning platforms, and even technical vocational education and training colleges can provide the more adaptable learning environments needed to accommodate this. To provide this, education- based SMEs and institutions need to find smart ways to provide high-quality learning experiences that meet and even exceed the standards of large-scale educational institutions, without access to big budgets.

This is where fintech solutions, such as Pay@Go, a service powered by Pay@ – a leadingpayments service and aggregator, can provide the flexibility, scalability, and reliabilityneeded from a hassle-free payment platform.

Why Pay@Go is the go-to solution

Pay@Go is a user-friendly payment platform that doesn’t involve complicated, technicalimplementation processes. For a small education-based business or learning institutionwithout an on-site IT department or even a formal financial system, Pay@Go removes theheadaches and expenses associated with other traditional solutions. The reason for this is that unlike most financial software and payment platforms, Pay@Go doesn’t require back-end integration.

What’s more is that Pay@Go offers a completely integrated and extensive range of paymentoptions. These range from in-person cash and card payments to innovative digital options,including in-app payments, such as Snapscan, Zapper, and Scan to Pay, to EFTs throughinternet banking, to other digital solutions. Educational businesses and institutions cansimply issue requests to pay via QR code or a secure link for payment through SMS, e-mail,or WhatsApp. The communication of outstanding balances in debtors books is also readilyresolved via Pay@Go’s bulk payment request functionality.

The recently added feature added to the platform, called ‘multi business user’, werespecially created with schools in mind.

The outcome to all of this is a more inclusive and hassle-free customer payment experiencecan be provided for students. By easily keeping track of payments from various sources,small-scale educational institutions can decrease the pressure on their limited resourcesthat traditional reconciliations create.

This means that when education-based SMEs and other learning institutions decide onPay@Go, they choose a streamlined, simplified, and safe payment platform that providesthe financial tools needed for future growth.

Pay@ is a proud Partner of the NSBC

Derry’s St Mary’s and St Cecilia’s College projects through to Ireland’s BT Young Scientist & Technology Exhibition

Watch more of our videos on ShotsTV.com and on Freeview 262 or Freely 565Visit Shots! nowSeveral fascinating science projects developed by students at St Mary’s College and St Cecilia’s College in Derry has been selected to feature in a major all-Ireland exhibition in Dublin.This year, fifteen projects from nine schools across five counties in the north qualified for the BT Young Scientist & Technology Exhibition (BTYSTE) at the RDS in Dublin from January 8 to 11.Over 4,000 Irish students from 352 schools across the island have showcased their innovation and ingenuity through the 2,069 project entries received for the BTYSTE 2025.Tackling a broad range of topics relating to Science, Technology, Engineering, and Mathematics (STEM), the 550 shortlisted projects will represent their schools and local communities.[embedded content]Overall, health has emerged as a key theme, accounting for over one-third of all project entries across a number of categories. The second key theme, environmental sustainability, included projects on air quality and biodiversity, recycling and waste management.STEM-focused subjects relating to technology, biology and science also featured prominently in project entries, including topics such as AI, use of technology in meteorology, and pharmaceutical research. St Cecilia’s College will showcase its project, ‘Investigating link between problematic smartphone use and poor mental health in young people’ in the Health & Wellbeing Group.St Mary’s College has several projects which will be showcased, including ‘Investigating the movement of medicines across a semipermeable membrane’ in the Chemical, Physical & Mathematical Sciences Group.Pictured at a previous showcase were Rebecca Connolly and Nikitta Morrison from St Mary’s College, Derry and their project ‘Investigating hydrogels as a drug delivery system part III” at the BT Young Scientist & Technology Exhibition 2024 in the RDS Dublin. Fennell PhotographyOther St Mary’s projects include: ‘Wound dressing to indicate infection’, ‘Investigating the reclaiming of lithium and other materials from used batteries (in vapes) part II’, ‘Investigating the photocatalysis and antimicrobial ability of titanium dioxide using UVA , UVB and UVC’ and ‘Investigating Kombucha biofilms’.Professor Pat Guiry, Chair of Young Scientist & Technology Exhibition Board and Exhibition judge said: “This year we were heartened by the exceptional quality of entries to the BTYSTE. In fact, every year we are amazed by the calibre of submissions being made right across the country. The shortlisting of 2,069 entries down to 550 qualified projects was a tough challenge again this year.“The scientific rigour and depth of research evident in the entries demonstrates the talent and creativity of Irish students, and their commitment to finding solutions to some of the greatest challenges of their times and gaining a greater understanding of the world around them.”Paul Murnaghan, Northern Ireland Director at BT added: “This year’s entries reflect the dedication and creativity of students in Northern Ireland in addressing some of the greatest challenges of our time, and we see a shift towards more specific and detailed investigations within the project entries. There is also a noticeable increase in the application of AI and new technologies to address various challenges.Pictured at a previous showcase were Caoimhe Wilson, Ava McGill and Erin Wilson from St Cecilia’s College, Derry and their project ‘Truth or Myth: Can tinsel and other materials and substances mess with our Wi-Fi signals?’ at the BT Young Scientist & Technology Exhibition 2024 in the RDS Dublin.. Fennell Photography.“In the 25 years that BT Ireland has been custodian, organiser, and sponsor of the prestigious YSTE, we have seen many previous entrants go on to make a big impact in the STEM sector and change the world for the better. I have no doubt based on this year’s entries, that future alumni will continue on that same trajectory.”The 2025 BTYSTE includes over 200 prizes and a prize fund of well over £40,000 to be won.These prizes are awarded across all five categories and age groups, including the overall BT Young Scientist & Technologist(s) of the Year Award, worth £6,750. There are two specific awards for Northern Ireland schools, Best School for the region and Best project, and both are sponsored by BT.Tickets for the BTYSTE 2025 will be available for purchase in November. For more information on the BTYSTE, please visit @BTYSTE on X, Facebook, YouTube, and Instagram.Continue Reading

Derry’s St Mary’s and St Cecilia’s College projects through to Ireland’s BT Young Scientist & Technology Exhibition

Watch more of our videos on ShotsTV.com and on Freeview 262 or Freely 565Visit Shots! nowSeveral fascinating science projects developed by students at St Mary’s College and St Cecilia’s College in Derry has been selected to feature in a major all-Ireland exhibition in Dublin.This year, fifteen projects from nine schools across five counties in the north qualified for the BT Young Scientist & Technology Exhibition (BTYSTE) at the RDS in Dublin from January 8 to 11.Over 4,000 Irish students from 352 schools across the island have showcased their innovation and ingenuity through the 2,069 project entries received for the BTYSTE 2025.Tackling a broad range of topics relating to Science, Technology, Engineering, and Mathematics (STEM), the 550 shortlisted projects will represent their schools and local communities.[embedded content]Overall, health has emerged as a key theme, accounting for over one-third of all project entries across a number of categories. The second key theme, environmental sustainability, included projects on air quality and biodiversity, recycling and waste management.STEM-focused subjects relating to technology, biology and science also featured prominently in project entries, including topics such as AI, use of technology in meteorology, and pharmaceutical research. St Cecilia’s College will showcase its project, ‘Investigating link between problematic smartphone use and poor mental health in young people’ in the Health & Wellbeing Group.St Mary’s College has several projects which will be showcased, including ‘Investigating the movement of medicines across a semipermeable membrane’ in the Chemical, Physical & Mathematical Sciences Group.Pictured at a previous showcase were Rebecca Connolly and Nikitta Morrison from St Mary’s College, Derry and their project ‘Investigating hydrogels as a drug delivery system part III” at the BT Young Scientist & Technology Exhibition 2024 in the RDS Dublin. Fennell PhotographyOther St Mary’s projects include: ‘Wound dressing to indicate infection’, ‘Investigating the reclaiming of lithium and other materials from used batteries (in vapes) part II’, ‘Investigating the photocatalysis and antimicrobial ability of titanium dioxide using UVA , UVB and UVC’ and ‘Investigating Kombucha biofilms’.Professor Pat Guiry, Chair of Young Scientist & Technology Exhibition Board and Exhibition judge said: “This year we were heartened by the exceptional quality of entries to the BTYSTE. In fact, every year we are amazed by the calibre of submissions being made right across the country. The shortlisting of 2,069 entries down to 550 qualified projects was a tough challenge again this year.“The scientific rigour and depth of research evident in the entries demonstrates the talent and creativity of Irish students, and their commitment to finding solutions to some of the greatest challenges of their times and gaining a greater understanding of the world around them.”Paul Murnaghan, Northern Ireland Director at BT added: “This year’s entries reflect the dedication and creativity of students in Northern Ireland in addressing some of the greatest challenges of our time, and we see a shift towards more specific and detailed investigations within the project entries. There is also a noticeable increase in the application of AI and new technologies to address various challenges.Pictured at a previous showcase were Caoimhe Wilson, Ava McGill and Erin Wilson from St Cecilia’s College, Derry and their project ‘Truth or Myth: Can tinsel and other materials and substances mess with our Wi-Fi signals?’ at the BT Young Scientist & Technology Exhibition 2024 in the RDS Dublin.. Fennell Photography.“In the 25 years that BT Ireland has been custodian, organiser, and sponsor of the prestigious YSTE, we have seen many previous entrants go on to make a big impact in the STEM sector and change the world for the better. I have no doubt based on this year’s entries, that future alumni will continue on that same trajectory.”The 2025 BTYSTE includes over 200 prizes and a prize fund of well over £40,000 to be won.These prizes are awarded across all five categories and age groups, including the overall BT Young Scientist & Technologist(s) of the Year Award, worth £6,750. There are two specific awards for Northern Ireland schools, Best School for the region and Best project, and both are sponsored by BT.Tickets for the BTYSTE 2025 will be available for purchase in November. For more information on the BTYSTE, please visit @BTYSTE on X, Facebook, YouTube, and Instagram.Continue Reading

Original ‘Wicked’ stars spill beans on favourite songs from film adaptation

Original ‘Wicked’ stars Idina Menzel and Kristin Chenoweth posed with Ariana Grande and Cynthia Erivo Idina Menzel and Kristin Chenoweth, the iconic actresses who portrayed Elphaba and Galinda in the original Broadway production of Wicked, revealed their favourite songs from the highly anticipated film adaptation. During a conversation with Entertainment Weekly, the original Wicked stars…

Gift Guide To Seasonal Family Books From Small And Indie Publishers

Because we strictly limit their screen time, my children are voracious book readers. Reading aloud is also one of the ways to build a family culture around discussion, ideas, shared stories, and connection. This year during Advent and Christmastide, I will be reading my children some of our favorite seasonal picture books while they eat breakfast.

Because I also frequently donate to an upscale private library filled with beautiful classic books where my children can browse freely without encountering moral filth, we patronize small, indie publishers. (A public thanks to Pastor Jamison Hardy for distributing a major grant supporting such libraries in our church body!)

Small publishers are doing a lot of amazing work bringing out new classics and reviving old ones. Here are some of my favorite newer offerings from some of my favorite small publishers. I could probably triple this list but had to end somewhere for now! If you want more ideas, check out a similar list I wrote last Christmas.

Christmas Classics Bundle, Living Book Press

One of my favorite small publishers, Living Book Press, has just put out a beautiful Christmas book bundle with several revived classics you may not have already seen. The bundle includes The Christmas Reindeer, by renowned children’s animal author Thornton Burgess; The Chimes, The Haunted Man, and The Ghost’s Bargain, by Charles Dickens; Old Christmas, by nineteenth-century American author Washington Irving (of “Legend of Sleepy Hollow” and “Rip Van Winkle” fame); and a collection of Christmas short stories from O. Henry, Louisa May Alcott, Elizabeth Gaskell (a marvelously undervalued nineteenth-century English novelist), and more.

Living Book Press is run by a homeschooling family from Australia. I buy as many of their books as my budget allows. They run regular sales if you’re on their email list, but since they already concluded an annual pre-Black Friday sale I’d wait until spring for their next 20 percent off sale to stock up. Check out their entire Christmas category for books you’d be hard-pressed to find elsewhere.

Heirloom-Quality Reads for Adults and Children

Last Advent, my personal Christmas purchase was Winter Fire, by G.K. Chesterton, via Theology of Home. It’s a beautifully bound book and provoking reading of some of Chesterton’s lesser-known Christmas essays and excerpts. A great gift for yourself or many people on your list.

One of this year’s new offerings from the Theology of Home ladies is My True Love Gave to Me: A Children’s Catechism for the Twelve Days of Christmas. The book is just out this year from the Roman Catholic publisher TAN Books. It’s a gorgeously illustrated children’s book talking about the theological symbolism embedded in the song.

If you are a Protestant, you may wish to purchase this similar book instead from the excellent publisher Memoria Press. It’s a freshly illustrated version of an older one I pull out for my children every year on Christmas Day:

The Amazon description of the older version of this book is pretty good: “What do eleven lords a-leaping have to do with Jesus’ disciples? In the well-known carol, ‘The Twelve Days of Christmas,’ the lyrics were used to teach children Christian doctrine during a time of persecution in sixteenth-century England. The partridge, turtledoves, French hens, calling birds, and other images all symbolized elements of the Christian faith. In The Real Twelve Days of Christmas, you’ll learn the history of the lyrics and gain a new appreciation for this familiar carol.” I might, however, have to add Theology of Home’s Catholic one to our treasury because its illustrations are so beautiful.

Memoria Press’s Christmas Treasury

To no one’s surprise, the other Christmas books our friends at Memoria offer are superb. The main problem for me was finding them, since their website seems not to include a “Christmas” category. So I have pulled out a full list of my favorites from their website so you don’t have to search for them.

They have a beautifully illustrated version of one of our favorite Christmas tales, Leo Tolstoy’s “Papa Panov.”

If you’re into 12 days of Christmas books (and you should be!), Jan Brett’s version is a must-have family classic.

Two other seasonal books include The Big Snow, by Berta and Elmer Hader (a picture book classic), and I Saw Three Ships, by Elizabeth Goudge. Goudge was a beloved Christian 20th-century British children’s author. Each year I buy a few new Christmas titles for our collection and this year Goudge’s will be one of them.

One last Memoria item I’ll commend to you is the Little House Christmas Treasury, with the classic illustrations by Garth Williams in the most well-known version of the series. It’s a hardback, which I far prefer when buying books because my children throw them all over the house no matter how many times I scold them for doing so. My husband would tell me that I’m not punishing firmly or consistently enough to get a good result, and that’s probably true. Still, even if I were, I’d like to keep these books for the grandkids as well.

From now through Christmas, Memoria is adding a free copy of O Come O Come, a collection of classic Christmas poems, essays, and other selections, to every order.

The Messiah and Other Seasonal Music

There’s a “Messiah” sing-along this year in my town, and I can’t wait to go. Many, many families love to center Advent and Christmas family time around George Friedrich Handel’s masterpiece.

I love Cindy Rollins’ mom-friendly guide to doing so, Hallelujah: Celebrating Advent Traditions with Handel’s Messiah. The second edition is published by the lovely little homeschool publisher Blue Sky Daisies. She offers a listen-along guide to each section as well as numerous traditions, Bible verses, and other scripts she developed while mothering 10 (!) children. This is a very approachable book that just about any family can use.

I picked up this gorgeous guide to “The Messiah” with last year’s selection of Christmas books for our collection. You have to click over to the page at Ad Crucem for Messiah: The Greatest Sermon Ever Sung to see the sample illustrations. This is one of those heirloom Christmas books to put out on the coffee table for children of all ages to absorb. It’s also an excellent visual companion to simply listening to the music.

Those who love symbolism — like we English majors who dabble in painting and such — will find scores of Christmas symbols for seasonal decoration in The Christian Christmas Tree from Ad Crucem. You can also purchase durable Christmons such as those depicted in the book. I have many of them and they are my favorite Christmas decoration (next to the new front-door sleigh bells I just paid too much for at a local pop-up shop!).

Symbols are such a rich way to understand the world, because God himself has woven them into all creation and all creation history. Each one proclaims a special attribute of Truth in its own beautiful way.

That is why I think it’s very important to be literate in symbolism, as it enriches one’s artistic and life experiences, all the way down to movie watching and logo analysis. Symbols are their own language that communicate to people in multisensory ways that reach us beyond words. That is why God uses them, and why symbolic literacy is important for any educated human, but especially for Christians.

My favorite series for children’s hymns are those from Klora Press. I memorize all these great hymns while reading the books to my children. Perhaps their most seasonal new offering is Depart in Peace — the Song of Simeon that liturgical Christians sing every Sunday as we leave the communion altar. It’s also the biblical words this prophet sung when he finally set eyes on baby Jesus.

They also have a beautifully illustrated “O Come, O Come Emanuel” in English and Latin.

You also simply must buy for every child on your list the first book in Katie Schuermann’s new three-part series for children, The Big Father and His Little Boy. It’s a chapter book suitable for about ages eight and above. My kids couldn’t stop talking about it after I dropped it on them. Even my 14-year-old found it absorbing.

It’s about how our earthly fathers sometimes fail us but our Heavenly Father never will — in child-appropriate depictions. Schuermann (a personal friend) is one of the best working fiction writers alive today. Well worth far more than the $15 sticker price.

Christmas Saints and Other Heroes

You don’t have to pray to saints to acknowledge Christian heroes who have died in the faith. It’s just and healthy to honor those who have gone before us and given us good examples to follow. For me and other liturgical Protestants, that’s part of the value we see in observing the traditional church year.

And if you are a traditional Christian of any kind, you should check out Saint Augustine Academy Press. I’m over the moon about their English-translated reprint of a 1928 French children’s book, Saint Nicholas: Patron Saint of Children. I can’t wait to read it to my children on Saint Nicholas day this Advent (Dec. 6).

Warning: Some of these tales are gruesome. The cover depiction, for example, is of little boys butchered and brought back to life by Saint Nicholas. My children have already encountered such things in fairy tales, but YMMV.

In our family, we talk about many of the miraculous tales about saints like Nicholas, the bishop of Smyrna, as legends. It’s not that we don’t believe in miracles, of course, but that we know humans embellish over time and the historical record for most saint miracles is, shall we say, spotty.

My children are very well acquainted with myths and legends, so it is no trouble for them to understand and to practice sorting between tales that are more likely to be true and tales that are less likely to be true. That’s basic historical critical thinking.

We can respect Saint Nicholas for being a father in the faith who loved the truth so much he reportedly punched a heretic in the face (and had to repent of that later). We can admire the Christian virtues attributed to him of charity and self-sacrifice. Respect for our heritage is not the same as idolatry.

I view Saint Nicholas (and Saint Lucy, and Saint Ambrose, etc.) legends as a more interesting and symbolically rich counterpart to the rather weak modern Santa Claus myths and legends. We enjoy learning about the history of beloved Christians all over the world, as it is our own religious heritage.

By the way, I have not been able to find a Saint Lucy picture book I really love. If you know of one, contact me through the Federalist email address below!

Lovely Church Year-Themed Folk Art

I’ll slip in this new picture book I discovered even though Martinmas is past this year and technically not part of the Christmas season. It is thematically fit for Thanksgiving, however, and that has not occurred yet! (A note for other Protestant readers: One line in this book says “Saint Martin, pray for us!”)

Folk artist Heather Sleightholm, the author and illustrator of “Snow on Martinmas,” also has some delectable saint prints in her Etsy shop, including this of Saint Lucy.

Some Lighter Fare

If you are looking for lighter fare to round out your Christmas spirit, go visit Purple House Press’s Christmas selection. One of my deficiencies is an aversion to silliness, but those who don’t have my problem will enjoy their resuscitated picture books. Cranberry Christmas features a grump like me — and it’s a series with several seasonal titles that you may be able to get at your local library if it hasn’t thrown them all out to fill the shelves with pornography.

If you know of a publisher not on this list that should be, please let me know about it via [email protected]! Be forewarned that I boycott publishers who publicly proclaim they select books based on authors’ skin color rather than artistic, historical, and literary merit, and have excluded such from this list to the best of my knowledge. Anti-white bigotry is just as unacceptable as anti-any-other-skin-color bigotry.

Joy Pullmann is executive editor of The Federalist. Her new book with Regnery is “False Flag: Why Queer Politics Mean the End of America.”
A happy wife and the mother of six children, her ebooks include “The Read-Aloud Advent Calendar,” “The Advent Prepbook” (which she is using right now!), “Classic Books For Young Children,” and “101 Strategies For Living Well Amid Inflation.”

An 18-year education and politics reporter, Joy has testified before nearly two dozen legislatures on education policy and appeared on major media including Tucker Carlson, CNN, Fox News, OANN, NewsMax, Ben Shapiro, and Dennis Prager. Joy is a grateful graduate of the Hillsdale College honors and journalism programs who identifies as native American and gender natural. Joy is also the cofounder of a high-performing Christian classical school and the author and coauthor of classical curricula.

Her traditionally published books also include “The Education Invasion: How Common Core Fights Parents for Control of American Kids,” from Encounter Books.