PNG has Pacific’s greatest untapped tourism potential: INA
INSTITUTE of National Affairs (INA) executive director Paul Barker says Papua New Guinea has the Pacific’s greatest untapped tourism potential.
Mr Barker said together with its small neighbour, Solomon Islands and neighbouring West Papua, PNG has amongst the most impressive coastal, mountain and island terrain in the tropics and around the world, as well as amongst the world’s most vibrant and diverse cultural makeup.
“Yes, it’s tourism industry is relatively small and localised, albeit a larger urban hospitality industry,” Mr Barker said.
“The industry has the great advantage of potentially generating extensive employment, at relatively low unit cost and spreading it widely across the provinces.
“PNG already has significant visitors for the Kokoda Track, the big shows in Hagen, Goroka, Rabaul and Alotau, as well as niche markets for surfing, diving and other activities.
“Its potential growth depends upon costs being restrained, (air, land and sea travel), safety and security, investment in core infrastructure, education, training and awareness, as well as promotion.
“Instead of so many security guards, PNG should have more wine waiters, baristas, guides, boat crew, birding guides, rural air services which provide local public including health and business as well as tourism services.
“Clearly, conflicts in several of PNG’s provinces must be addressed, but all the Highlands provinces should have fine tourism potential, not for mass tourism, but niche markets, but the public and authorities need to set the conditions for businesses to invest and the local and international tourists to want to come and to feel safe.”
In 2024, tourism in PNG is estimated to have generated approximately K550 million, according to the Tourism Promotion Authority (TPA).
Responding to questions from this paper, a report released highlighted that the figures demonstrate its importance as a vital economic sector that not only offers unforgettable experiences for travellers but also supports local communities and helps preserve the country’s unique traditions.
In 2024, PNG welcomed more than 100,000 tourists by air in 2024 and received an estimated 30,000 cruise ship visitors, according to the TPA.
These travellers contributed an impressive K127 million to the local economy, bringing the total impact to K550 million.
In terms of this year’s prospects in the Tourism sector, TPA boss Eric Uvovo said the outlook for Papua New Guinea in 2025 is highly promising, with a significant increase in inbound tourists expected.
The government is actively investing in infrastructure development and reinforcing regulations to enhance these facilities.