Two sisters have relocated their business from Manchester to the Cheshire village of Farndon to help them to grow it into a multi-million-pound beauty brand. Sarah and Emma Cross launched CODE Beautiful in 2014, their own range of ‘natural, quick and easy’ cosmetics aimed at women aged 30 to 75+. The award-winning range, which is…
Three undocumented Salvadoran immigrants have shared stories of their journey from their former homeland to Somerville. By Jeffrey Shwom Somerville has been a Sanctuary City since 1987, and, per resolution, strives to “protect the safety, dignity, and rights of immigrants, migrants, asylum seekers, asylees, and refugees” by limiting its cooperation with the Federal government in…
Emergency movie: Milind Soman shares his look for ‘India’s greatest soldier’ ahead of release date | Today Newsvar _comscore = _comscore || [];_comscore.push({ c1:”2″, c2:”6035286″, options: {enableFirstPartyCookie: true, bypassUserConsentRequirementFor1PCookie:true }});( function() {var s = document.createElement(“script”), el = document.getElementsByTagName(“script”)[0]; s.async = true; s.src = “https://sb.scorecardresearch.com/cs/6035286/beacon.js”; el.parentNode.insertBefore(s, el);})();SubscribeSign in
By The Malketeer“Cars today aren’t just steel on wheels—they’re computers,” US Commerce Secretary Gina RaimondoThe United States’ decision to bar Chinese technology from its automotive market is not just a political or economic maneuver—it’s a seismic event with far-reaching implications for global marketing, branding, and consumer trust.With connected vehicles increasingly viewed as rolling data hubs, the move underscores rising anxieties over data sovereignty and supply chain integrity.As the curtain falls on President Joe Biden’s tenure, this policy cements a legacy of technology decoupling that marketers and brands worldwide cannot afford to ignore.Rebooting National Security Through Tech Exclusions“Cars today aren’t just steel on wheels—they’re computers,” remarked Commerce Secretary Gina Raimondo when announcing the ban.This statement encapsulates the evolving nature of automobiles, which now straddle the domains of mobility and digital connectivity.From GPS systems to voice assistants and autonomous driving algorithms, connected vehicles represent the convergence of hardware and software—a convergence that leaves open a backdoor for potential interference or misuse of sensitive data.For the US, this isn’t just about individual consumer safety; it’s about protecting critical infrastructure from perceived adversaries.As a result, global automakers, from Tesla to Toyota, will be forced to reevaluate their sourcing strategies.Any component linked to China or Russia could become a liability, not just in regulatory terms but also in public perception.The Branding Fallout: Who Wins, Who Loses?Branding experts should prepare for a world where “made with Chinese tech” may become synonymous with distrust in Western markets.Tech-savvy consumers increasingly scrutinise the ethical and security implications of their purchases.For brands relying heavily on Chinese suppliers or technology partners, this could mean a significant image overhaul to align with new consumer expectations.But not everyone stands to lose.Western tech giants like Google and Apple, already investing in automotive tech, may find an expanded market for their offerings.European automakers with less dependency on Chinese technology could reposition themselves as the “safe” alternative, leveraging this geopolitical shift to capture anxious consumers.Meanwhile, Chinese brands eyeing international expansion—like BYD and Geely—may need to double down on emerging markets outside the US.The challenge lies in maintaining global growth while avoiding the “banned in America” stigma, which could spill over into other regions.Navigating the New Global Tech EcosystemThe US ban on Chinese automotive tech serves as a bellwether for broader decoupling trends.Drones, telecommunications, and even consumer electronics may soon face similar scrutiny.Marketers must adapt by pivoting from globalised supply chains to more regionalised, secure alternatives—a shift likely to be both costly and complex.Messaging will also need recalibration.Brands should focus on transparency, emphasising how their technologies meet stringent security standards and align with local regulations.For instance, marketing campaigns that highlight “data security” and “sovereignty-compliant” features could resonate strongly in a climate of heightened awareness about tech risks.A Marketing Revolution in the MakingThis ban is not just a policy shift—it’s a wake-up call for global marketers to rethink how they position technology in the age of geopolitical fractures.The rise of connected vehicles symbolises the intertwining of mobility, data, and consumer trust, making it a pivotal frontier for brands worldwide.Those who navigate this challenge deftly—balancing innovation, security, and market perceptions—will not only survive but thrive in this new era.MARKETING Magazine is not responsible for the content of external sites.
Happy Wednesday! As the Supreme Court considers whether to uphold a “TikTok ban” set to take effect on Sunday, the app’s users have begun to flock to an alternative Chinese streaming platform: Xiaohongshu. The U.S. government is seeking to outlaw TikTok over its alleged ties to the Chinese Communist Party, but rest assured, Xiaohongshu—which translates…
My house in Altadena burned down in the wildfires on Wednesday. It all happened quickly. On Tuesday around 7pm, my wife and daughters went to a hotel as a precaution. I left the house with the dogs when the mandatory evacuation order came in around 3am. As best as I can put the timeline together, our home burned down around the same time that the sun came up, and I was able to drive in and see the damage around 2pm.Neighbors that went in after said it looked like a “war zone”. I have never been in a war zone thankfully, but I didn’t think so. There was nothing violent or chaotic about it. No one stopped me from driving in. There were no sirens. I stood alone – no one else around – in front of my house that was at that point just a fireplace and chimney. The house across the street was about halfway done with burning down, and the house behind ours had just started to burn.There were no attempts to fight any of it – no fire trucks that I saw. It was quiet and all very final. I don’t mean to minimize the devastation and loss that has been experienced by so many by describing it as peaceful, but it was a moment that will leave a mark on me not because of the extent of destruction but because of the calmness that I felt and experienced in the middle of it.My house is one of many that burned down. I can see that everyone is dealing with it in very different ways and at very different paces. I don’t have a special or unique perspective to share, mostly because the experience of the past 24 hours is not unique or special. These events – often much more devastating in terms of loss of life than this one – are happening everywhere and more often with every passing year. As a climate scientist looking at these events from a distance, there can be a reaction to nod and say: “Yes, this is what we expect to unfold and what our science shows.” That’s true, of course. This event, for me, has destroyed any boundary between my work and the rest of my life, my family, my friends. It causes me to reflect on whether the words we frequently use to talk about climate change are consistent with what I’d want to hear in this moment. I haven’t really had time to sit down and pause until right now, and I just have one reflection to share.Recently at work, I’ve been working with others to consider updates to an important guidance document for Nasa written in 2017 titled: Thriving on Our Changing Planet: A Decadal Strategy for Earth Observation from Space. It doesn’t really matter what the document is right now, but there have been discussions on how the framing should shift several years on. I feel like I am safe in saying that we are not thriving on our changing planet. And we will not thrive on our changing planet in the coming decades. But I’m not filled with despair or fatigue or ready to give up trying to help.Even if thriving isn’t possible (which I really don’t think it is), protecting what is most important to us, supporting vulnerable communities across the globe, and ensuring a decent life for our kids can be possible and is worth working towards as best as we can. We can be both realistic and hopeful of finding a positive solution – one that doesn’t accomplish everything, maybe, but one that does enough.My kids have now had their pre-school flooded by a hurricane and their house burned down by a wildfire in elementary school (OK, maybe I’m both a bad parent and a bad climate scientist … ). Hopefully they will not be so directly impacted, but the occurrence of these events will be the reality of their generation for quite a while. But maybe when they are my age, they’ll at least see a solution has been put into place and there is greater belief that we will be able to protect what is important to us.Many of you reading this are colleagues of mine working towards similar objectives. Thanks for all the work you do – it is important and matters. I say that not just in my work capacity, but also as a regular person dealing with something challenging right now.
Benjamin Hamlington is a research scientist at Nasa Jet Propulsion Laboratory and a team lead at Nasa Sea Level Change team
My house in Altadena burned down in the wildfires on Wednesday. It all happened quickly. On Tuesday around 7pm, my wife and daughters went to a hotel as a precaution. I left the house with the dogs when the mandatory evacuation order came in around 3am. As best as I can put the timeline together, our home burned down around the same time that the sun came up, and I was able to drive in and see the damage around 2pm.Neighbors that went in after said it looked like a “war zone”. I have never been in a war zone thankfully, but I didn’t think so. There was nothing violent or chaotic about it. No one stopped me from driving in. There were no sirens. I stood alone – no one else around – in front of my house that was at that point just a fireplace and chimney. The house across the street was about halfway done with burning down, and the house behind ours had just started to burn.There were no attempts to fight any of it – no fire trucks that I saw. It was quiet and all very final. I don’t mean to minimize the devastation and loss that has been experienced by so many by describing it as peaceful, but it was a moment that will leave a mark on me not because of the extent of destruction but because of the calmness that I felt and experienced in the middle of it.My house is one of many that burned down. I can see that everyone is dealing with it in very different ways and at very different paces. I don’t have a special or unique perspective to share, mostly because the experience of the past 24 hours is not unique or special. These events – often much more devastating in terms of loss of life than this one – are happening everywhere and more often with every passing year. As a climate scientist looking at these events from a distance, there can be a reaction to nod and say: “Yes, this is what we expect to unfold and what our science shows.” That’s true, of course. This event, for me, has destroyed any boundary between my work and the rest of my life, my family, my friends. It causes me to reflect on whether the words we frequently use to talk about climate change are consistent with what I’d want to hear in this moment. I haven’t really had time to sit down and pause until right now, and I just have one reflection to share.Recently at work, I’ve been working with others to consider updates to an important guidance document for Nasa written in 2017 titled: Thriving on Our Changing Planet: A Decadal Strategy for Earth Observation from Space. It doesn’t really matter what the document is right now, but there have been discussions on how the framing should shift several years on. I feel like I am safe in saying that we are not thriving on our changing planet. And we will not thrive on our changing planet in the coming decades. But I’m not filled with despair or fatigue or ready to give up trying to help.Even if thriving isn’t possible (which I really don’t think it is), protecting what is most important to us, supporting vulnerable communities across the globe, and ensuring a decent life for our kids can be possible and is worth working towards as best as we can. We can be both realistic and hopeful of finding a positive solution – one that doesn’t accomplish everything, maybe, but one that does enough.My kids have now had their pre-school flooded by a hurricane and their house burned down by a wildfire in elementary school (OK, maybe I’m both a bad parent and a bad climate scientist … ). Hopefully they will not be so directly impacted, but the occurrence of these events will be the reality of their generation for quite a while. But maybe when they are my age, they’ll at least see a solution has been put into place and there is greater belief that we will be able to protect what is important to us.Many of you reading this are colleagues of mine working towards similar objectives. Thanks for all the work you do – it is important and matters. I say that not just in my work capacity, but also as a regular person dealing with something challenging right now.
Benjamin Hamlington is a research scientist at Nasa Jet Propulsion Laboratory and a team lead at Nasa Sea Level Change team
Your support helps us to tell the storyFrom reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.Your support makes all the difference.Read moreDirector M Night Shyamalan went on trial on Tuesday (14 January) over allegations that he plagiarised from an independent film for his Apple TV + series Servant. The $81m (£66m) lawsuit brought by Italian director Francesca Gregorini accuses Shyamalan of taking key elements from her 2013 film The Truth about Emanuel. Oscar-winning filmmaker Shyamalan, is best known for classics including The Sixth Sense and Unbreakable. His films are said to have cumulatively grossed over $3.3bn (£2.7bn). His psychological horror series, Servant, follows the story of a couple who hire an eighteen-year-old girl to help them look after a child. It transpires that the child is dead, and has been replaced by a reborn doll, which the traumatised mother still believes is alive.Gregorini alleges that the film shares substantial similarities to hers. She originally sued in January 2000, shortly after the series was released. The case was thrown out by a federal judge in the first instance, but was revived in 2022 by the Ninth Circuit Court of Appeals who found a genuine dispute over whether the works were in fact “substantially similar”.Apple filed a motion for a summary judgment in November that was denied, instead a Judge ordered that the lawsuit would be settled by a jury. The jury in the case will be required to watch both The Truth about Emanuel and the first three episodes of Servant, back-to-back before the attorneys of both respective parties make their case. M Night Shyamalan is facing trial over copyright claims
An Overview of Growth Opportunities and Technological Innovations in the Global Ethylene Carbonate Market, 2027 – Technology Today – EIN Presswire
An Irish casting agency has put out the call for a 0 to 3-month-old baby to star alongside acting icon Liam Neeson – who recently revealed the iconic character he would love to play – in 4 Kids Walk into a Bank. The Academy Award nominee is currently filming the movie, which is a dark…