Equinox Hotels has announced a partnership with a renowned sleep scientist to develop personalised experiences aimed at improving guests’ rest and recovery. Olivia Palamountain reports
Known for its high-performance luxury hospitality, Equinox Hotels is now launching a pioneering sleep laboratory at its New York property, where guests will participate in research led by sleep scientist Dr Matthew Walker, professor of neuroscience at UC Berkeley and author of the bestseller Why We Sleep.
The partnership expands the brand’s existing wellness offerings, which are focused on movement, nutrition, regeneration and community.
The group’s properties already feature AM and PM rituals designed to optimise guests’ circadian rhythms, alongside sleep-focused spa treatments. However, a new digital jet lag reset programme will provide personalised strategies for guests arriving at and departing from Equinox properties. The hotel group also plans to integrate cutting-edge sleep technologies into future room designs, building on their existing sleep-focused amenities which include scientifically-vetted rooms and recovery-focused minibar offerings.
Chris Norton, CEO of Equinox Hotels, says: “At Equinox Hotels, we understand that sleep isn’t just a luxury—it’s essential to living a high-performance life. This partnership with Dr Walker extends our leadership in the industry.”
Dr Walker, whose TED Talk Sleep is Your Superpower has garnered more than 20 million views, will also create educational content for guests and contribute to the group’s second annual Global Sleep Symposium, scheduled for May 1, 2025.
“Sleep is the foundation for everything we do,” says Dr Walker. “I’m thrilled to partner with Equinox Hotels to develop innovative sleep solutions that will revolutionise the guest experience in hospitality and empower travellers to achieve their full potential.”
Participants at next year’s sleep symposium will gain exclusive access to the New York sleep laboratory and participate in immersive programming aimed at redefining the sleep experience.
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